Singles' Day—The 11.11 Global Shopping Festival Coresight Research reports keep you up to speed on Singles’ Day, also known as 11.11 or Double 11. Singles’ Day started in 1993 at Nanjing University as a day for students to celebrate their singledom. In 2009, Alibaba transformed the holiday from an “anti-Valentine’s Day” for Chinese singletons to the “11.11 Global Shopping Festival,” and JD.com now participates with its own multi-day event culminating on November 11. Singles’ Day has become the world’s biggest 24-hour online sale, with Alibaba and JD each achieving sales levels higher than Black Friday and Cyber Monday combined. Singles’ Day is also expanding globally with retailers offering Singles’ Day sales in the US, Europe, Southeast Asia, Russia and Brazil. Singles' Day 2024 Insight Report | October 14, 2024China Retail Insights: Countdown to Singles’ Day 2024, One Month To Go—Major Platforms Seek To Boost Growth by Supporting Merchants PremiumDeep Dive | October 4, 2024Seasonal Shopping, 4Q24—Shoppers’ Latest Holiday Expectations: US Consumer Survey Insights Extra PremiumInsight Report | August 12, 2024China Retail Insights: Countdown to Singles’ Day 2024, Three Months To Go—Brands Connect with Shoppers Through AI and Livestreaming PremiumInsight Report | May 10, 2024China Retail Insights: Countdown to China’s Singles’ Day 2024, Six Months To Go—What Brands and Retailers Need To Know Premium Singles' Day 2023 Deep Dive | November 27, 2023Singles’ Day Participation Analysis: China Consumer Survey Insights PremiumInsight Report | November 24, 2023Singles’ Day 2023 Performance: Positive Reports from Major E-Commerce Platforms PremiumInsight Report | November 16, 2023Retail Around the World: Singles’ Day 2023—Coresight Research Observations PremiumInsight Report | October 12, 2023Countdown to China’s Singles’ Day 2023: One Month To Go—Major Platforms’ Plans for the Shopping Festival PremiumInsight Report | August 11, 2023Countdown to China’s Singles’ Day 2023: Three Months To Go—Livestreaming Trends That Brands Must Know PremiumInsight Report | May 11, 2023Countdown to China’s Singles’ Day 2023: Six Months To Go—What Brands and Retailers Should Know in Advance of the Shopping Festival Premium Singles' Day 2022 Insight Report | November 18, 2022Singles’ Day 2022: Immersive Virtual Experiences Boost Engagement PremiumDeep Dive | November 18, 2022Singles’ Day 2022: Making an Impact Around the World PremiumInsight Report | November 17, 2022Singles’ Day 2022: New Products, Entrants and Trends—Brands Capitalize on Immersive Technologies and Virtual Products PremiumInsight Report | November 16, 2022Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping PremiumEvent Coverage | November 9, 2022Alibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth PremiumInsight Report | November 4, 2022One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty PremiumInsight Report | October 11, 2022One Month to Singles’ Day: Platforms Release Their Festival Plans for 11.11 PremiumInsight Report | September 12, 2022Two Months to Singles’ Day: How Brands Can Leverage Web 3.0 for The World’s Largest Online Shopping Festival PremiumInsight Report | August 11, 2022Three Months to Singles’ Day: Logistics Infrastructure and the Supply Chain—Leveraging Services of China’s E-Commerce Platforms PremiumInsight Report | July 11, 2022Four Months to Singles’ Day: Four Strategies for Brands To Prepare for 11.11 PremiumInsight Report | June 10, 2022Five Months to Singles’ Day: Seizing Opportunities in Livestreaming and Social Marketing PremiumInsight Report | May 11, 2022Six Months to Singles’ Day: Set 11.11 on Your Retail Calendar Premium Singles' Day 2021 Insight Report | November 19, 2021Singles’ Day 2021: New Marketing Trends PremiumInsight Report | November 18, 2021Singles’ Day 2021: New Entrants PremiumInsight Report | November 17, 2021Singles’ Day 2021: Key Trends in Product Drops PremiumInsight Report | November 16, 2021Singles’ Day 2021: Making an Impact Around the World PremiumInsight Report | November 12, 2021Singles’ Day 2021 Early Observations as Sales Total $139 Billion PremiumInsight Report | November 11, 2021Alibaba’s 11.11 Global Shopping Festival 2021: A Singles’ Day Primer PremiumEvent Coverage | November 3, 2021Alibaba’s 11.11 Global Shopping Festival Virtual Press Conference: Five Key Insights into Singles’ Day 2021Register for Free AccessInsight Report | November 1, 2021Singles’ Day 2021 Preview: Three Themes To Watch PremiumInsight Report | October 11, 2021One Month to Singles’ Day: Logistics—Global Expansion, Automation and Sustainability Initiatives PremiumInsight Report | September 13, 2021Two Months to Singles’ Day: New Products PremiumInsight Report | August 11, 2021Three Months to Singles’ Day: Capitalizing on the Livestreaming Opportunity in China PremiumInsight Report | July 12, 2021Four Months to Singles’ Day: Five Actions That Brands and Retailers Should Take To Prepare for the Festival PremiumInsight Report | June 11, 2021Five Months to Singles’ Day: Understanding the Popular Marketing Tools in China—Livestreaming and Content Marketing PremiumInsight Report | May 11, 2021Six Months to Singles’ Day: Set 11.11 on Your Retail Calendar Premium Singles' Day 2020 Insight Report | December 10, 2020Coresight Research x CEW: Beauty Insights—What Global Brands and Retailers Can Learn from China’s Singles’ Day 2020 EventRegister for Free AccessDeep Dive | November 26, 2020Singles’ Day 2020 Ebook: Analyzing Product, Marketing and Channel Strategies PremiumInsight Report | November 20, 2020Singles’ Day 2020: Analyzing New Retail Strategies PremiumInsight Report | November 19, 2020Singles’ Day 2020: Analyzing New Entrants PremiumInsight Report | November 19, 2020Singles’ Day 2020: Alibaba and JD.com Record $115 Billion in Sales PremiumDeep Dive | November 18, 2020Singles’ Day 2020: Analyzing Merchants’ Marketing Campaigns PremiumEvent Coverage | November 18, 2020Singles’ Day 2020: Highlights from Alibaba’s Observing China ForumRegister for Free AccessInsight Report | November 17, 2020Singles’ Day 2020: Analyzing New Products PremiumInsight Report | November 17, 2020Brand Journeys to Singles’ Day 2020: #11—Allbirds Sidesteps Discounting with Focus on SustainabilityRegister for Free AccessInsight Report | November 13, 2020Singles’ Day 2020: Making an Impact Around the World PremiumFlash Report | November 12, 2020Singles’ Day 2020: Another Strong Double 11 Festival Supports China’s Retail BouncebackRegister for Free AccessInsight Report | November 10, 2020Brand Journeys to Singles’ Day 2020: #10—Caraa Leverages Local Expertise in the China MarketRegister for Free AccessInsight Report | November 6, 2020Brand Journeys to Singles’ Day 2020: #9—Guess? Inc. Adapts Its Strategies To Better Engage Chinese ConsumersRegister for Free AccessFlash Report | November 5, 2020Singles’ Day 2020: Early Observations of Alibaba’s Double 11Register for Free AccessInsight Report | November 5, 2020Brand Journeys to Singles’ Day 2020: #8—Bravado Unveils Exclusive Merchandise on Tmall Global for Chinese ShoppersRegister for Free AccessInsight Report | November 4, 2020Brand Journeys to Singles’ Day 2020: #7—Shivelight Joins Tmall Global To Tap Into Chinese Demand for Healthy Soft DrinksRegister for Free AccessInsight Report | November 3, 2020Brand Journeys to Singles’ Day 2020: #6—French Bull Targets Chinese Millennials with Colorful Homeware DesignsRegister for Free AccessInsight Report | November 2, 2020Brand Journeys to Singles’ Day 2020: #5—Lab to Beauty To Capitalize on the Growing “Natural Beauty” Trend in ChinaRegister for Free AccessInsight Report | October 30, 2020Brand Journeys to Singles’ Day 2020: #4—Punky Colour Aims for the Clean-Beauty Market Gap in ChinaRegister for Free AccessInsight Report | October 29, 2020Brand Journeys to Singles’ Day 2020: #3—Volition Beauty Harnesses Digital Innovation To Reach Chinese ConsumersRegister for Free AccessInsight Report | October 28, 2020Brand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in ChinaRegister for Free AccessInsight Report | October 28, 2020Singles’ Day 2020 Preview: What’s New for the World’s Largest Shopping Festival? PremiumInsight Report | October 27, 2020Brand Journeys to Singles’ Day 2020: #1—Uncle Bud’s Leverages Celebrity Influence for China DebutRegister for Free AccessInsight Report | October 12, 2020One Month to Singles’ Day: Platforms’ Plans for the 11.11 Global Shopping Festival PremiumEvent Coverage | October 7, 2020Nine Brands Approved To Sell on Tmall Global in Alibaba’s Go Global 11.11 Pitch FestRegister for Free AccessInsight Report | September 10, 2020Two Months to Singles’ Day: Five Marketing Tools To Drive Store Traffic for Alibaba’s Newly Extended Double 11 Event PremiumInsight Report | August 11, 2020Three Months to Singles’ Day: Using Social Feed Weitao To Build Awareness and Drive Sales PremiumInsight Report | July 10, 2020Four Months to Singles’ Day: How To Drive Brand Awareness and Store Traffic PremiumInsight Report | June 12, 2020Five Months to Singles’ Day: A Tactical Guide for How To Prepare for the Shopping Festival This Year PremiumInsight Report | May 11, 2020Six Months to Singles’ Day: Opportunities for Brands and Retailers To Mitigate the Impact of the Coronavirus PremiumInsight Report | April 9, 2020Faced with Weak Domestic Markets, It Is Time for Western Retailers and Brands To Join Singles’ Day 2020 Premium Singles' Day 2019 Insight Report | November 21, 2019Singles’ Day 2019: Analyzing New Entrants, from Allbirds to Everlane PremiumInsight Report | November 20, 2019Singles’ Day 2019: Analyzing Four New Retail Strategies PremiumEvent Coverage | November 19, 2019Singles’ Day 2019: Observing China Forum—Digitalization Is Reshaping CommerceRegister for Free AccessInsight Report | November 19, 2019Singles’ Day 2019: Analyzing New Products PremiumDeep Dive | November 18, 2019Singles’ Day 2019: Analyzing Brands and Retailers’ Marketing Campaigns PremiumInsight Report | November 14, 2019Singles’ Day 2019: Making an Impact around the World PremiumInsight Report | November 13, 2019Singles’ Day 2019: New Products, Enhanced Experiences and Expanded Markets Drive Alibaba’s Sales PremiumFlash Report | November 11, 2019Singles’ Day 2019: What We Saw from AlibabaRegister for Free AccessInsight Report | November 11, 2019Insights from the Singles’ Day Pre-Sale Period: US Retailers’ Exposure to China PremiumInsight Report | October 10, 2019One Month to Singles’ Day: Leveraging Alibaba’s Ecosystem Fully to Drive Results PremiumInsight Report | September 11, 2019Two Months to Singles’ Day: Leveraging Juhuasuan and Alibaba’s Marketing Platform for 11.11 PremiumInsight Report | August 12, 2019Three Months to Singles’ Day: Strategies to Drive Traffic for 11.11 PremiumInsight Report | July 11, 2019Four Months to Singles’ Day: Planning a Content Marketing Strategy for 11.11 PremiumInsight Report | June 11, 2019Five Months to Singles’ Day: A Timeline to Prepare for Double 11 PremiumInsight Report | May 13, 2019Six Months to Singles’ Day: Is 11.11 on Your Calendar? PremiumDeep Dive | March 5, 2019A Guide to Entering China for Foreign Brands and Retailers, Part 3: Breaking into the China Market — Optimizing Marketing and Promotional Strategies for Singles’ Day Premium Singles' Day 2018 Insight Report | December 12, 2018Singles’ Day 2018: Proprietary Coresight Research Data Reveal the Scale of Growth by Category – Part 2 PremiumInsight Report | November 28, 2018Singles’ Day 2018: Assessing the Slowdown in Total E-Commerce Growth PremiumInsight Report | November 26, 2018Singles’ Day 2018: Proprietary Coresight Research Data Reveal the Scale of Growth by Category PremiumInsight Report | November 14, 2018Reports from 2018 Singles’ Day around the WorldFree ReportInsight Report | November 13, 2018Singles’ Day 2018 Wrap-Up: Full Participation of Alibaba Ecosystem Boosts Sales to Record HighFree ReportInsight Report | November 8, 2018Coresight Research Countdown to 11.11 Series, #15: Singles’ Day 2018 is Nearly HereFree ReportInsight Report | October 29, 2018Chinese Discretionary Spending Slowing as Singles’ Day Nears PremiumInsight Report | October 25, 2018Coresight Research Countdown to 11.11 Series, #13: 11.11 Officially Begins; Lazada to Make Singles’ Day Debut; Tmall’s “See Now, Buy Now, Play Now” Fashion PremiumInsight Report | October 18, 2018Coresight Research Countdown to 11.11 Series, #12: AliExpress and the Indonesian Government Will Embrace Singles’ Day This Year PremiumInsight Report | October 11, 2018Coresight Research Countdown to 11.11 Series, #12: Singles’ Day 2018 Sales Could Reach US$32 Billion PremiumInsight Report | October 4, 2018Coresight Research Countdown to 11.11 Series, #11: National Day Golden Week Promotion on Tmall; Smart Store Taobao x Hoi! Opens in Taipei,Taiwan PremiumInsight Report | September 27, 2018Coresight Research Countdown to 11.11 Series, #10: Mid-Autumn Festival Promotion on Tmall; Jo Malone will Sell Personalized Scents PremiumInsight Report | September 20, 2018Coresight Research Countdown to 11.11 Series, #9: Kitchen Appliances Mega Sale; AlipayHK Unstaffed Store PremiumInsight Report | September 13, 2018Coresight Research Countdown to 11.11 Series, #8: 9.9 Mega Sale; Moët Hennessy and Alibaba to Explore ‘New Retail’ Opportunities PremiumInsight Report | August 30, 2018Coresight Research Countdown to 11.11 Series, #6: Smart Cleaning Festival; Sa Sa Partners with Taobao to Create New Retail Model Innovation PremiumInsight Report | August 23, 2018Coresight Research Countdown to 11.11 Series, #5: Tmall Genie AI Festival; Hema Supermarkets PremiumInsight Report | August 7, 2018What Retailers Can Learn from the “Big Three” Shopping Festivals: An Opportunity for More Business,the Importance of Collaboration and Efficient Operations PremiumInsight Report | July 26, 2018Coresight Research Countdown to 11.11 Series #1: Steep Discounts in Auto Parts Lifestyle Festival; Innisfree Unveils a New Retail Store Premium Singles' Day 2015-2017 Deep Dive | November 29, 2017Deep Dive: Singles’ Day Shopping Festival 2017 Review Survey PremiumInsight Report | October 25, 2016Alibaba Kicks Off Singles’ Day Global Shopping Festival PremiumFlash Report | October 15, 2015Alibaba Launches Singles’ Day Global Shopping FestivalRegister for Free Access
