Flash ReportSingles’ Day 2020: Another Strong Double 11 Festival Supports China’s Retail Bounceback Coresight Research November 12, 2020 Reasons to ReadThis year, Alibaba’s Singles’ Day (also known as the 11.11 Global Shopping Festival) was extended with two sales windows, compared to the typical 24-hour sale in previous years. Following a solid first round of sales during the period November 1–3 and preliminary results from Alibaba on the November 11 sales period, we discuss the trajectory for the festival, including the scale and progression of Alibaba’s Singles’ Day GMV. We also explore new technologies adopted during the event to optimize logistics, inventory management, last-mile delivery and consumer shopping experiences. Click here to read our report on observations from the first sale round, published November 5. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Chinese New Year 2025 Review: From Shopping to Screens—How Younger Consumers Boosted Spring Festival SpendingWeekly US Store Openings and Closures Tracker 2025, Week 49: Claire’s Closes 146 More Stores Than AnnouncedRetail 2025: India Retail Predictions—Midyear Trends UpdateAnalyst Corner: Can Technology Adoption Decelerate the Store Closure Trend? Three Recommendations from Manik Bhatia
