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Singles’ Day 2020: Another Strong Double 11 Festival Supports China’s Retail Bounceback

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This year, Alibaba’s Singles’ Day (also known as the 11.11 Global Shopping Festival) was extended with two sales windows, compared to the typical 24-hour sale in previous years. Following a solid first round of sales during the period November 1–3 and preliminary results from Alibaba on the November 11 sales period, we discuss the trajectory for the festival, including the scale and progression of Alibaba’s Singles’ Day GMV. We also explore new technologies adopted during the event to optimize logistics, inventory management, last-mile delivery and consumer shopping experiences.

Click here to read our report on observations from the first sale round, published November 5.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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