Coresight Research’s Digitally Native Vertical Brands (DNVB) Databank provides details of US consumer-goods brands that launched online; these are often also called direct-to-consumer (DTC) brands. The Databank covers companies that established themselves selling products digitally in the following sectors: Apparel, Footwear and Accessories: Companies that established themselves selling apparel and footwear digitally. Beauty: Companies that established themselves selling beauty products digitally. Home and Office Furnishings: Companies that established themselves selling home and office furnishings products digitally. CPG including Grocery: Companies that established themselves selling consumer packaged edible and non-edible goods digitally. Luxury: Companies that established themselves selling luxury products digitally. We also include luxury companies in the relevant categories elsewhere in this Databank. Apparel, Footwear and Accessories wdt_ID Company Sub-Category Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Total Funding* (USD Mil.) Physical Stores? 1 ADORE ME Apparel 83 N/A 12 Yes 2 Allbirds Footwear 186 277.5 252.45 Yes 3 American Giant Apparel 10 10 18.6 Yes 4 Ayr Apparel 5 5 5.5 Yes 5 Basic/Outfitters Apparel 0.5 5 N/A No 6 BaubleBar Apparel 18.2 26.5 48.6 Yes 7 Beautiful Disaster Apparel 8 8 N/A No 8 Benjo & Matilda Apparel 2 3 N/A Yes 9 Betabrand Apparel 33.8 52.5 33 Yes 10 Birdies Footwear 5 N/A 10.1 Yes *As of February 1, 2022 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research Beauty and Personal Care wdt_ID Brand Name Sub-Category Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Total Funding* (USD Mil.) Physical Stores? 1 Fenty Beauty Cosmetics 550 570 N/A Yes 2 Huda Beauty Cosmetics 250 322 N/A Yes 3 IT Cosmetics Cosmetics 211 N/A N/A Yes 4 Kylie Cosmetics Cosmetics 200 360 N/A Yes 5 Charlotte Tilbury Cosmetics and Skin Care 150 180 N/A Yes 6 Curology Skin care 144.5 232 19.2 No 7 GLOSSIER Beauty 135.6 N/A 266.4 Yes 8 Drunk Elephant Skin Care 135 150 8.3 Yes 9 Kylie Skin Skin Care 105 N/A N/A Yes 10 Rodan and Fields Skin Care 105 100 N/A Yes *As of February 1, 2022 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research Home and Office Furnishings wdt_ID Brand Name Sub-Category Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Total Funding* (USD Mil.) Physical Stores? 1 Purple Bedding and Mattresses 648.5 N/A 2 Yes 2 Casper Bedding and Mattresses 528 N/A 339.7 Yes 3 Nectar Bedding and Mattresses 400 N/A 4.6 Yes 4 Saatva Bedding and Mattresses 390 N/A N/A Yes 5 Tuft & Needle Bedding and Mattresses 200 N/A N/A Yes 6 Leesa Bedding and Mattresses 200 N/A 32 Yes 7 Brooklinen Bedding and Mattresses 140 N/A 60 Yes 8 Boll & Branch Bedding and Mattresses 91.4 N/A 111.5 Yes 9 Joybird Home Furnishings 75.3 N/A N/A Yes 10 Serena & Lily Home Furnishings 70 N/A 69.9 Yes *As of February 1, 2022 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research CPG including Grocery wdt_ID Brand Name Sub-Category Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Total Funding* (USD Mil.) Available Through Retailers? 1 Hint Water Food and Beverage 114 N/A N/A Yes 2 RXBAR Food and Beverage 110 N/A N/A Yes 3 Dirty Lemon Food and Beverage 100 N/A 15 Yes 4 Huel Food and Beverage 100 N/A 20 Yes 5 Moon Juice Food Supplements 20 N/A N/A Yes 6 HAUS Food and Beverage 20 N/A 4.5 Yes 7 Care/of Food Supplements 19 N/A 82.9 No 8 Soylent Food Supplements 17 N/A 133.3 Yes 9 Lifeaid Food and Beverage 16 N/A N/A Yes 10 United Sodas Food and Beverage 14 N/A N/A Yes *As of February 1, 2022 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research Luxury wdt_ID Brand Name Sub-Category Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Total Funding* (USD Mil.) Physical Stores? 1 Away Travel 92 N/A 181 Yes 2 Shinola Watches 81.5 102.75 N/A No 3 Anine Bing Fashion 16 25.8 28.5 Yes 4 Summersalt Fashion 9.15 14.05 26.7 No 5 Senreve Fashion 7.5 11.8 16.75 Yes 6 M.Gemi Footwear 50 N/A 81.5 No 7 Aurate Jewelry 10.15 N/A 15.6 Yes 8 Koio Footwear 5.7 6.15 11.1 Yes 9 The Clear Cut Jewelry 5 N/A 0.12 No 10 Parachute Home Furnishings 22 N/A 44.8 Yes *As of February 1, 2022 N/A – Not Available Company revenues are estimated when not published by the company. Luxury companies are also included in the relevant categories elsewhere in the Databank Source: Company reports/Coresight Research This report is for Premium subscribers only. Learn more about subscriptions here.
