The Coresight Research Digitally Native Vertical Brands (DNVB) Databank provides details of US consumer-goods brands that launched online; these are often also called direct-to-consumer (DTC) brands. The Databank covers companies that established themselves selling products digitally in the following sectors: Apparel, Footwear and Accessories: Companies that established themselves selling apparel and footwear digitally. Beauty: Companies that established themselves selling beauty products digitally. Home and Office Furnishings: Companies that established themselves selling home and office furnishings products digitally. CPG including Grocery: Companies that established themselves selling consumer packaged edible and non-edible goods digitally. Luxury: Companies that established themselves selling luxury products digitally. We also include luxury companies in the relevant categories elsewhere in this Databank. Apparel, Footwear and Accessories wdt_ID Company Sub-Category Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Total Funding* (USD Mil.) Physical Stores? 1 ADORE ME Apparel 83 N/A 12 Yes 2 Allbirds Footwear 186 277.5 252.45 Yes 3 American Giant Apparel 10 10 18.6 Yes 4 Ayr Apparel 5 5 5.5 Yes 5 Basic/Outfitters Apparel 0.5 5 N/A No 6 BaubleBar Apparel 18.2 26.5 48.6 Yes 7 Beautiful Disaster Apparel 8 8 N/A No 8 Benjo & Matilda Apparel 2 3 N/A Yes 9 Betabrand Apparel 33.8 52.5 33 Yes 10 Birdies Footwear 5 N/A 10.1 Yes 11 BlackMilk Clothing Apparel 49.7 50.3 N/A Yes 12 Bluebella Apparel 8 8 N/A No 13 Bombas Apparel 135.5 171 150 Yes 14 Bombfell Apparel 21 N/A 8.2 No 15 Bonobos Apparel 200 N/A 127.6 No 16 Boohoo (US) Apparel 596 568 N/A No 17 Bucketfeet Footwear 4.4 N/A 31.6 Yes 18 Carbon38 Apparel 25.2 22.1 39.1 No 19 Chubbies Apparel 119 118 16 No 20 Combatant Gentlemen Apparel 10 10 1.8 No 21 Cotopaxi Apparel 44 46.5 77.1 Yes 22 Dia&Co Apparel 51.3 N/A 90 Yes 23 Draper James Apparel 5 5 10 Yes 24 DSTLD Apparel 18 18 8.7 Yes 25 Eloquii Apparel 79.4 86.7 27.2 No 26 Everlane Apparel 233.8 257.4 86.2 Yes 27 Fame Partners Apparel 26 N/A 10.2 No 28 Fashion Nova Apparel 365.5 422 N/A No 29 Frank and Oak Apparel 119 N/A 39.8 No 30 Frankis Bikinis Apparel 3 8 N/A Yes 31 Gearbunch Apparel 7 7 N/A Yes 32 Glamorous (US) Apparel 74 N/A N/A Yes 33 Greats Footwear 42 N/A 13.5 No 34 Jack Erwin Footwear 5 5 11.8 Yes 35 Jimmy Lion Apparel 1 1 N/A No 36 John'S Crazy Socks Accessories 5 5.5 N/A Yes 37 Jomers Apparel 3 N/A N/A No 38 Knotstandard Apparel 8 8 23.4 No 39 Koio Footwear 3 5.7 11.1 No 40 Kuiu Apparel 17.3 18.2 50 No 41 La Ligne Apparel 3 3 N/A No 42 Ledbury Apparel 4 4 5.4 Yes 43 Lively Apparel 6 18 15 No 44 Maisonette Apparel 15 23.5 47.7 Yes 45 MeUndies Apparel 42 75 50.4 Yes 46 Ministry of Supply Apparel 28 N/A 9.2 No 47 Missguided (US) Apparel 45.1 49.6 N/A Yes 48 MIZZEN + MAIN Apparel 30 37 4.6 Yes 49 MM.LaFlueR Apparel 72.7 N/A N/A No 50 Moda Operandi Apparel 82.6 109.3 393.7 No 51 Naadam Apparel 5.3 9.7 16 Yes 52 Nisolo Footwear 9 8.3 10.2 No 53 Nobull Footwear 14 24.5 32 Yes 54 Noli Yoga Apparel 1 N/A N/A Yes 55 Outdoor Voices Apparel 32.2 49 64.4 No 56 Outerknown Apparel 4 N/A N/A Yes 57 Pact Organic Apparel 21 N/A 14.2 No 58 Paul & Evans Footwear 4 N/A 0.2 No 59 Plae Footwear 10 18 12.1 Yes 60 Primary Apparel 12.8 13 47.8 Yes 61 Proper Cloth Apparel 16 N/A 0.1 Yes 62 Qalo Accessories 16 18 N/A No 63 Revelry Apparel 3 4 N/A No 64 Rhone Apparel 9 14 37 Yes 65 Rockets of Awesome Apparel 10.2 14 49 No 66 Roka Accessories 2 2.6 43.5 Yes 67 Rothy's Footwear 140 N/A 519 No 68 SHEIN (US) Apparel 3000 N/A 553.4 Yes 69 Sir Apparel 1 1 N/A No 70 Stance Apparel 51.7 65 116 No 71 Taft Footwear 5 5 5 No 72 Tamara Mellon Footwear 17 N/A 90.5 No 73 Taylor Stitch Apparel 5 5 N/A Yes 74 Tecovas Footwear 40 110 105.4 No 75 Ten Thousand Apparel 37.9 N/A N/A Yes 76 The Pink Lily Boutique Apparel 15 19 N/A No 77 ThirdLove Apparel 159.2 222 68.6 No 78 Tieks Footwear 4 4.2 N/A Yes 79 Tom Boy X Apparel 16 N/A 24.3 No 80 Tommy John Apparel 15 25 N/A No 81 Anine Bing Apparel 16 25.8 28.5 Yes 82 Summersalt Apparel 9.15 14.05 26.7 No 83 Senreve Apparel 7.5 11.8 16.75 Yes 84 M.Gemi Footwear 50 N/A 81.5 No 85 Koio Footwear 5.7 6.15 11.1 Yes 86 Touch of Modern Apparel 142 174.5 17 No 87 Untuckit Apparel 145.9 248 30 No 88 Vuori Clothing Apparel 50 N/A 445 No 89 Warby Parker Accessories 422.2 520 535.5 No 90 Yala Apparel 4 N/A N/A Yes 91 York Athletics Footwear 1 N/A 3.8 No 92 Zenni Optical Accessories 328 N/A N/A Yes 93 Fame and Partners Apparel 26 N/A 10.2 No 94 TomboyX Apparel 16.6 N/A 24.3 No 95 Primary Apparel 74 N/A 47.8 No 96 Jack Erwin Footwear 5 N/A 11.8 No *As of February 1, 2022 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research Beauty and Personal Care wdt_ID Brand Name Total Funding* (USD Mil.) (Update) Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Revenue 2022 (USD Mil.) Revenue 2023 (USD Mil.) Physical Stores? 1 Fenty Beauty N/A 550 570 1140 602.4 Yes 2 Huda Beauty N/A 250 322 200 400 Yes 3 IT Cosmetics N/A 211 N/A 211.1 N/A Yes 4 Kylie Cosmetics N/A 200 360 N/A 380.4 Yes 5 Charlotte Tilbury N/A 246.6 304.3 375.5 N/A Yes 6 Curology 19.2 144.5 232 200 N/A No 7 GLOSSIER 266.4 135.6 N/A 227.8 275 Yes 8 Drunk Elephant 8.3 135 150 N/A 123.3 Yes 9 Kylie Skin N/A 105 N/A N/A N/A Yes 10 Rodan and Fields N/A 105 100 105.6 100 Yes 11 Madison Reed 273.7 100 N/A N/A 149.4 Yes 12 Milk Makeup N/A 91 N/A 78.9 100.5 Yes 13 ColourPop Cosmetics N/A 75 50 59 50.6 Yes 14 Function of Beauty 247.9 75 84 84.4 N/A Yes 15 Julep 81.4 36 N/A 36.9 N/A Yes 16 Tula 12.2 23 N/A 23.6 35 Yes 17 Trinny London N/A 61 67.4 69.5 N/A Yes 18 Olive & June 3.5 14 N/A 14.5 15 Yes 19 Beauty Pie 100 54.9 69.8 83.5 N/A Yes 20 Billie 25 8 N/A 24.2 N/A Yes 21 True Botanicals 18.6 6.9 N/A 4.3 7.5 Yes 22 Context Skin N/A 6 N/A 6.1 N/A No 23 FaceTory 0.7 6 N/A N/A 1.8 Yes 24 Hero Cosmetics 16.2 N/A 80 100 150 Yes 25 Jeffree Star Cosmetics N/A 6 N/A N/A 31.7 Yes 26 Juvia’s Place N/A 6 6 N/A 4.39 Yes 27 KKW Fragrance N/A 6 N/A N/A N/A Yes 28 Kopari Beauty 20 6 N/A N/A 60.28 Yes 29 Mented 9 6 N/A N/A 1.8 Yes 30 Pinrose 3.9 6 N/A N/A N/A No 31 Stowaway Cosmetics 1.5 6 N/A N/A N/A No 32 The Ordinary N/A 6 N/A N/A N/A Yes 33 No B.S. N/A 5 7.4 10.36 N/A Yes 34 Versed N/A 5 5.3 7.5 N/A Yes 35 Bite N/A 5 N/A 38.1 32.9 Yes 36 Human+Kind N/A 5 N/A 7.3 N/A No 37 Boxy Charm N/A N/A 137 137.2 N/A No 38 Follain 5.3 N/A 8 N/A 3.8 Yes 39 Jupiter N/A 1.066 0.183 0.121 0.202 DNVB revenues and funding are drawn and aggregated from multiple sources. Because most companies are privately owned, data may be based on estimates and should be treated with caution. We undertake cross-checks between sources wherever multiple sources are available. However, note that some figures may be based on estimates or actual data from a single source, and multiple years’ data may be based on estimates or actual data from different sources. *As of October 2024 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research Home and Office Furnishings wdt_ID Brand Name Sub-Category Total Funding* (USD Mil.) (Update) Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Revenue 2022 (USD Mil.) Revenue 2023 (USD Mil.) Physical Stores? 1 Burrow Home Furnishing 53.3 9.95 N/A N/A 7.8 Yes 2 Purple Bedding & Mattresses 396.2 648.5 725 573.2 510.5 Yes 3 Casper Bedding & Mattresses 339.7 497 615.2 706 807.4 Yes 4 Nectar Bedding & Mattresses - 400 500 N/A N/A Yes 5 Saatva Bedding & Mattresses - 207 400 455 421 Yes 6 Tuft & Needle Bedding & Mattresses - 140 170 N/A 170 Yes 7 Leesa Bedding & Mattresses 32 200 150 N/A N/A Yes 8 Brooklinen Bedding & Mattresses 60 140 N/A N/A N/A Yes 9 Boll & Branch Bedding & Mattresses 111.5 91.4 72 72.8 N/A Yes 10 Joybird Home Furnishings - 109.2 176.4 146.4 138.6 Yes 11 Serena & Lily Home Furnishings 69.9 26.1 N/A 70.9 75 Yes 12 Framebridge Home Furnishings 82.2 61 61 61.5 58.2 Yes 13 Helix Bedding & Mattresses 8.2 50 N/A N/A 130 Yes 14 Boy Smells Home Furnishings 7.28 50 N/A N/A N/A Yes 15 Outer Home Furnishings 65 45 N/A N/A 18.5 Yes 16 Poppin Home Furnishings 57.72 44 N/A 62.1 78.7 Yes 17 One Kings Lane Home Furnishings 225 42.2 N/A 34 37.5 Yes 18 Modloft Home Furnishings 0.25 24 N/A 22.9 22.1 Yes 19 Loll Designs Home Furnishings - 22 N/A 22.3 22.8 Yes 20 SKURA Home Furnishings 21 N/A N/A N/A No 21 Interior Define Home Furnishings 57.2 18 N/A 18.8 18.5 Yes 22 Burrow Home Furnishings 53.3 16.4 N/A 12.2 N/A Yes 23 Leif Shop Home Furnishings - 13 N/A N/A N/A No 24 Modshop Home Furnishings - 12 N/A N/A 12.7 Yes 25 Parachute Bedding & Mattresses 44.8 11 N/A 26.3 N/A Yes 26 Snowe Home Furnishings 1.54 10 N/A 4 3.8 Yes 27 The Inside Home Furnishings 6.7 10 N/A N/A N/A No 28 East Fork Home Furnishings 5 8.5 11.8 6.9 7.7 No 29 Brosa Home Furnishings 12 6 8 8.5 N/A yes 30 Chairish Home Furnishings 58.8 5 6 N/A N/A No 31 Swoon Home Furnishings 26.05 5 7 11 11.5 Yes 32 Floyd Home Furnishings 25.6 15 18 18.8 23.6 Yes 33 Hem Home Furnishings 5 15 17.6 N/A 35 Yes 34 Simply Framed Home Furnishings - 5 N/A 5.1 5.7 Yes DNVB revenues and funding are drawn and aggregated from multiple sources. Because most companies are privately owned, data may be based on estimates and should be treated with caution. We undertake cross-checks between sources wherever multiple sources are available. However, note that some figures may be based on estimates or actual data from a single source, and multiple years’ data may be based on estimates or actual data from different sources. *As of October 2024 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research CPG including Grocery wdt_ID Brand Name Sub-Category Total Funding* (USD Mil.) Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Revenue 2022 (USD Mil.) Revenue 2023 (USD Mil.) Available Through Retailers? 1 Hint Water Food & Beverage 51.5 114 N/A 143.2 N/A Yes 2 RXBAR Food & Beverage 0.825 110 N/A N/A N/A Yes 3 Dirty Lemon Food & Beverage 15.2 100 N/A N/A N/A Yes 4 Huel Food & Beverage 50.2 124.9 139.1 189.6 229.5 Yes 5 Moon Juice Food Supplements 7 20 20.1 21.9 24.3 Yes 6 HAUS Food & Beverage 22.9 20 N/A N/A N/A Yes 7 Care/of Food Supplements 82.9 19 N/A 55.9 N/A Yes 8 Soylent Food Supplements 73.3 17 N/A N/A 38.2 Yes 9 Lifeaid Food & Beverage 24.7 42 64 N/A N/A Yes 10 United Sodas Food & Beverage N/A 14 N/A 14.3 N/A Yes 11 Little Spoon Food & Beverage 73.2 13 N/A 13.9 15 No 12 Piccolo Food & Beverage 0.6 10.9 N/A 10.8 N/A Yes 13 Teabox (India-based with US businesses) Food & Beverage 19 10 N/A 2.32 N/A Yes 14 Unreal Food & Beverage 18.7 8 N/A 8.3 7.5 Yes 15 TruBrain Food Supplements 2.5 1.6 2.1 2.5 2.7 No 16 Perky Jerky Food & Beverage 3.78 6.3 8.1 6.1 N/A Yes 17 Empathy Wines Food & Beverage N/A 5 N/A 3.6 N/A No 18 Ora Organic Food Supplements N/A 5 N/A N/A 2.5 No 19 H.V.M.N. Food Supplements 12.9 5 N/A 12 16.6 Yes 20 Aloha Food & Beverage 113 5 N/A 7.5 5.43 Yes 21 Bev Food & Beverage 24 5 N/A 5.6 N/A Yes 22 Sanzo Food & Beverage 16.3 5 N/A 9.9 13.5 Yes 23 Fly by Jing Food & Beverage 17.43 5 N/A 4.5 N/A Yes 24 Wandering Bear Coffee Food & Beverage 27.5 1.3 N/A 2.5 2.8 Yes 25 ReGrained Food & Beverage 3.2 5 N/A 4.5 N/A Yes 26 VaiVai Food & Beverage N/A 5 N/A N/A N/A No 27 Vitaline Food Supplements 4 5 N/A N/A 5.3 Yes 28 Waka Coffee Food & Beverage 1.75 5 N/A 7.6 N/A Yes 29 Silk Road Teas Food & Beverage N/A 5 N/A 6.3 9.2 Yes 30 Harry's Personal Care 797.8 370 387 N/A N/A Yes 31 QUIP Personal Care 193.1 54 N/A 54.3 N/A Yes 32 Native Deodorants Personal Care N/A N/A N/A 17.1 17.5 Yes 33 Flamingo Personal Care 1.3 30 N/A N/A N/A No 34 Estrid Personal Care 33.7 12.8 26.4 41.3 66 No 35 Bippy Personal Care 0.1 5 N/A N/A N/A No 36 Thistle Health Food & Beverage 25.8 40 56.6 40.6 N/A No 37 New Vision Nutrition Food & Beverage N/A 5 5 N/A N/A No 38 Him & Hers Personal Care 233.2 148.8 271.9 526.9 872 Yes 39 Manscaped Personal Care 77.26 N/A 275 305 500 Yes 40 Bevel by Walker and Company Personal Care N/A 20 N/A N/A N/A Yes 41 Supply Personal Care 0.3 5 N/A N/A N/A No 42 Public Goods Personal Care 5.6 5 N/A N/A 21.6 No 43 Kosterina Personal Care 5 N/A N/A N/A N/A Yes DNVB revenues and funding are drawn and aggregated from multiple sources. Because most companies are privately owned, data may be based on estimates and should be treated with caution. We undertake cross-checks between sources wherever multiple sources are available. However, note that some figures may be based on estimates or actual data from a single source, and multiple years’ data may be based on estimates or actual data from different sources. *As of October 2024 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research Luxury wdt_ID Sub-Category Total Funding* (USD Mil.) (Update) Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Revenue 2022 (USD Mil.) Revenue 2023 (USD Mil.) Physical Stores? 1 Fashion 28.5 N/A 25.8 N/A N/A Yes 2 Jewelry 17.4 10.15 N/A N/A N/A Yes 3 Home Furnishing 111.5 72.4 N/A N/A 200 Yes 4 Home Furnishing 60 N/A N/A N/A 35 Yes 5 Footwear 11.1 5.7 6.15 N/A N/A Yes 6 Footwear 23 N/A N/A 6.7 N/A No 7 Home Furnishing 44.8 22 N/A N/A 75 Yes 8 Home Furnishing 2.99 229.6 288.05 N/A N/A No 9 Fashion 16.8 7.5 11.8 12.7 12.3 Yes 10 Watches N/A 81.5 102.75 105.6 151.2 Yes 11 Home Furnishing 271 5 N/A 4 N/A Yes 12 Jewelry 0,000786 5 N/A 5.3 N/A No 13 Travel 181 135 NA 231.8 236 Yes DNVB revenues and funding are drawn and aggregated from multiple sources. Because most companies are privately owned, data may be based on estimates and should be treated with caution. We undertake cross-checks between sources wherever multiple sources are available. However, note that some figures may be based on estimates or actual data from a single source, and multiple years’ data may be based on estimates or actual data from different sources. *As of October 2024 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research This report is for Premium subscribers only. Learn more about subscriptions here.
