The Coresight Research US Consumer Survey Insights Databank (formerly the US Consumer Tracker Databank) provides insight into US consumer behaviors from our weekly surveys. The Databank includes quarterly data on where consumers are shopping and what they are buying for 12 major US retail sectors or categories—Coresight Research typically surveys consumers on each sector/category every 12 weeks. For more insights from our weekly surveys, please see the US Consumer Survey Insights series of reports. This Databank is updated weekly. The US Consumer Survey Insights Databank includes data on the following: US Retailers’ Shopper Profiles: Our shopper profiles show the average age and household income of survey respondents who had purchased from the named retailers. Retailers Shopped: Which, if any, major retailers consumers have purchased food and nonfood products from in the two weeks prior to each weekly survey. Online and In-Store Purchases: Which, if any, categories consumers have purchased online and in store in the two weeks prior to each weekly survey. Clothing and Apparel Accessory Products: Retailers shoppers purchased from, product categories they bought and brands they purchased. Beauty Products: Retailers shoppers purchased from and product categories they purchased. Department Stores: Retailers shoppers purchased from and product categories they purchased. Dollar Stores: Retailers shoppers purchased from and product categories they purchased. Drugstore and Pharmacy Retailers: Retailers shoppers purchased from and product categories they purchased. E-Commerce/Online Purchases: Retailers shoppers purchased from and product categories they purchased. Footwear Products: Retailers shoppers purchased from, product categories they bought and brands they purchased. Home-Furnishing/Décor Products: Retailers shoppers purchased from and product categories they purchased. Home-Improvement and Garden-Improvement Products: Retailers shoppers purchased from and product categories they purchased. Luxury Products: Brands shoppers purchased and product categories they purchased. Mass Merchandisers and Warehouse Clubs: Retailers shoppers purchased from and product categories they purchased. Off-Price Retailers: Retailers shoppers purchased from and product categories they purchased. US Retailers' Shopper Profiles Our shopper profiles show the average age and household income of survey respondents who had purchased from the named retailers in the quarter. These proprietary demographic profiles are based on over 4,800 survey responses undertaken by Coresight Research—each week, for our US Consumer Survey Insights report, we ask respondents which retailers (if any) they have purchased food and nonfood products from in the prior two weeks. Food ShoppersNonfood PurchasesFood Shoppers wdt_ID Category Albertsons/Safeway Aldi Amazon Costco Dollar General Dollar Tree/Family Dollar Food Lion* Kroger** Publix Sam's Club Target Trader Joe's Walmart Whole Foods Market Average of Surveyed Food Purchasers 2 Age (Years) 48 46 42 45 42 43 46 47 45 42 40 44 45 41 47 9 Household Income (USD Thous.) 122 98 104 126 72 77 101 102 108 105 111 132 86 122 94 *Food Lion/Giant/Hannaford/Stop & Shop **Kroger/City Market/Fred Meyer/Harris Teeter/King Soopers/Ralphs/Smith’s Food & Drug/Dillons/Fry’s Base: 5,221 US respondents aged 18+, surveyed May-July 2024 Source: Coresight Research Nonfood Purchases wdt_ID Category Amazon Costco Dollar General Dollar Tree/Family Dollar eBay Kohl's Macy's Sam's Club Target Temu TJX* Walmart Average of Surveyed Nonfood Purchasers 2 Age (Years) 46 46 43 45 41 44 39 43 41 40 39 46 47 9 Household Income (USD Thous.) 108 131 74 78 111 113 118 111 112 92 113 88 94 *T.J. Maxx/Marshalls/HomeGoods/HomeSense/Sierra Base: 5,221 US respondents aged 18+, surveyed May-July 2024 Source: Coresight Research Retailers Shopped We asked consumers which retailers they had bought from in the two-week period preceding the survey, for food and nonfood products. Food PurchasesNonfood PurchasesFood Purchases Which retailers respondents have bought any food products from in the past two weeks *Kroger banners include City Market, Fred Meyer, Harris Teeter, King Soopers, Kroger, Ralphs and Smith’s Food & Drug **Ahold Delhaize banners include Food Lion, Giant, Hannaford and Stop & Shop Base: US Internet users aged 18+ Source: Coresight Research Nonfood Purchases Which retailers respondents have bought any nonfood products from in the past two weeks *TJX banners include HomeGoods, HomeSense. Marshalls, Sierra and T.J. Maxx Base: US Internet users aged 18+ Source: Coresight Research Online and In-Store Purchases We asked consumers what they had purchased in-store and online in the two-week period preceding the survey. Online PurchasesIn-Store PurchasesOnline Purchases What product categories respondents have purchased online in the past two weeks Base: US Internet users aged 18+ Source: Coresight Research In-Store Purchases What product categories respondents have purchased in-store in the past two weeks Base: US Internet users aged 18+ Source: Coresight Research Clothing and Apparel Accessory ProductsRetailers they purchased fromProduct categories they boughtBrands they boughtRetailers they purchased from Purchase rate Feb 7, 2022 May 3, 2022 Jul 25, 2022 Oct 17, 2022 Jan 9, 2023 Apr 3, 2023 Jun 20, 2023 Sep 5, 2023 Nov 22, 2023 Feb 6, 2024 Apr 22, 2024 Jul, 15 2024 % that purchased in this category/sector in prior three months 76.2 69.8 75.6 67.3 76.0 74.2% 76.8% 74.4% 75.9% 74.3% 74.4% 72.8% Retailers they purchased from Feb 7, 2022 May 3, 2022 Jul 25, 2022 Oct 17, 2022 Jan 9, 2023 Apr 3, 2023 Jun 20, 2023 Sep 5, 2023 Nov 22, 2023 Feb 6, 2024 Apr 22, 2024 Jul 15, 2024 Amazon 45.4 41.6 49.6 40.0 45.4 39.8 46.1% 41.3% 44.1% 45.2% 45.7% 31.4% Walmart 34.2 31.8 37.4 48.9 43.8 41.5 45.5% 39.7% 40.2% 46.5% 43.7% 30.7% Target 27.6 23.8 34.3 22.2 22.7 16.7 24.7% 25.0% 21.6% 28.6% 26.0% 21.2% Kohl's 23.1 18.9 27.2 18.9 18.4 14.4 17.9% 15.3% 19.6% 16.3% 19.0% 16.0% T.J Maxx/Marshalls 19.8 18.5 19.5 15.9 12.5 12.7 17.2% 17.7% 16.3% 19.6% 18.3% 14.0% Old Navy 14.7 11.9 18.1 14.4 10.5 10.4 15.6% 15.0% 11.1% 16.3% 12.7% 12.2% Macy's 15.3 12.6 17.3 13.0 15.1 18.7 15.6% 12.3% 11.8% 15.6% 14.7% 11.0% Other 17.4 17.8 16.7 10.7 9.2 9.7 14.9% 18.0% 12.7% 11.3% 11.7% 11.0% Dick's Sporting Goods 8.7 7.0 10.8 8.1 9.5 11.4 13.0% 10.3% 12.1% 14.0% 11.0% 9.2% Shein 9.0 9.1 10.5 10.7 7.9 9.7 14.3% 13.0% 11.1% 11.0% 12.3% 9.0% Ross Stores 10.5 9.4 14.2 13.7 11.8 15.7 13.3% 10.7% 10.8% 13.0% 9.7% 8.5% Temu 14.6% 18.3% 7.7% JCPenney 10.2 10.1 14.7 12.2 11.8 11.4 9.4% 7.3% 9.8% 9.3% 10.3% 6.2% American Eagle 5.7 5.6 8.2 10.0 5.9 8.4 8.4% 5.3% 8.2% 7.6% 10.0% 6.2% Foot Locker 5.1 3.9 7.4 11.5 7.9 7.0 9.4% 7.3% 11.4% 11.3% 7.7% 6.2% Nordstrom/Nordstrom Rack 7.2 5.9 8.2 7.4 7.6 7.4 5.8% 6.3% 5.6% 10.3% 7.0% 6.2% Victoria's Secret 9.3 5.2 10.5 7.8 9.5 5.7 7.8% 8.3% 8.5% 6.6% 11.3% 6.0% Gap 5.7 3.5 9.1 7.8 7.2 7.4 6.2% 9.3% 6.2% 7.6% 9.0% 6.0% H&M 6.0 8.4 9.3 8.5 10.2 10.4 7.8% 6.3% 6.5% 8.6% 9.0% 5.7% Urban Outfitters 3.6 2.8 6.2 5.6 4.3 7.0 4.2% 3.7% 5.6% 4.3% 4.3% 5.5% Lululemon Athletica 4.2 2.8 5.4 4.1 2.6 7.0 4.5% 4.7% 7.5% 4.7% 4.3% 5.0% Academy Sports and Outdoors 5.1 3.2 7.6 4.4 5.9 7.7 4.2% 2.0% 3.6% 3.0% 3.3% 3.7% Abercrombie & Fitch 3.3 4.2 4.2 4.1 1.0 8.4 3.6% 3.3% 3.3% 3.7% 4.3% 3.2% Zara 3.6 5.6 7.1 6.7 3.3 7.0 4.5% 3.7% 5.6% 3.3% 6.0% 2.7% Aerie 2.7 4.6 6.2 4.4 2.0 6.7 2.6% 4.0% 3.6% 4.0% 3.0% 2.7% Uniqlo 2.7 3.9 5.7 4.4 3.0 12.7 1.0% 3.0% 2.0% 2.0% 2.3% 2.7% Product categories they bought Product categories they bought Feb 7, 2022 May 3, 2022 Jul 25, 2022 Oct 17, 2022 Jan 9, 2023 Apr 3, 2023 Jun 20, 2023 Sep 5, 2023 Nov 22, 2023 Feb 6, 2024 Apr 22, 2024 Jul 15, 2024 T-shirts 42.6 44.8 57.2 48.5 48.7 40.8 59.4% 57.3% 43.8% 47.8% 52.3% 44.4% Pants or shorts 43.5 51.1 48.7 52.6 39.5 39.1 52.6% 54.3% 37.6% 47.2% 45.3% 35.4% Socks 39.0 24.1 35.7 42.6 41.1 31.4 40.3% 39.0% 36.9% 43.2% 38.0% 29.2% Shirts or blouses 29.4 36.0 36.3 29.6 26.6 33.1 35.7% 39.3% 26.8% 37.2% 35.3% 27.4% Athletic/performance apparel 25.5 29.7 29.7 24.8 31.6 25.1 25.6% 33.7% 30.1% 29.9% 28.7% 22.2% Nightwear or underwear 28.5 26.9 28.9 29.3 25.3 23.1 31.8% 33.7% 26.5% 33.2% 34.3% 20.2% Swimwear 7.2 14.7 24.4 10.4 6.9 14.4 21.8% 17.7% 8.5% 8.3% 13.7% 17.2% Accessories such as ties, belts, hats, gloves, scarves 18.6 14.7 20.7 13.3 18.8 18.4 17.5% 15.3% 16.3% 21.3% 16.3% 14.5% Dresses or skirts 14.4 26.6 25.5 15.2 10.2 19.1 16.6% 19.7% 15.0% 15.3% 15.3% 13.7% Baby or children's clothes 14.4 14.7 17.6 14.4 12.5 13.7 14.6% 15.3% 11.8% 11.0% 19.0% 11.2% Sweaters, jerseys or pullovers 33.9 17.8 17.8 27.4 31.3 22.4 17.2% 19.0% 29.1% 33.2% 20.7% 10.7% Tights or leggings 27.6 19.9 17.3 21.1 20.1 16.1 13.6% 17.0% 16.0% 24.3% 16.7% 8.7% Coats or jackets 24.6 11.5 15.6 18.9 24.3 22.4 10.1% 11.7% 21.9% 21.9% 13.0% 6.0% Blazers 3.9 5.6 9.6 5.9 5.9 11.0 4.2% 5.3% 4.2% 5.6% 5.7% 2.7% Suits or ensembles 4.2 6.3 9.3 5.6 5.9 10.7 5.2% 5.0% 6.9% 4.0% 5.0% 2.5% Other 2.4 5.6 5.4 4.1 3.9 3.7 2.6% 6.3% 5.2% 2.0% 5.3% 2.0% Brands they bought Brands they bought Feb 7, 2022 May 3, 2022 Jul 25, 2022 Oct 17, 2022 Jan 9, 2023 Apr 3, 2023 Jun 20, 2023 Sep 5, 2023 Nov 22, 2023 Feb 6, 2024 Apr 22, 2024 Jul 15, 2024 NIKE 24.0 19.9 32.3 35.9 34.9 39.1 39.0% 36.3% 36.6% 37.2% 36.0% 30.4% Adidas 16.2 16.8 26.3 24.1 24.7 28.8 23.4% 22.0% 22.5% 25.9% 25.7% 20.0% Under Armour 19.2 14.3 22.4 16.7 26.3 22.7 25.3% 25.0% 23.2% 26.9% 19.0% 18.2% Have not bought branded clothing/apparel accessories 25.5 31.8 22.4 20.0 18.4 15.1 22.1% 23.7% 23.5% 21.6% 21.3% 15.2% Levi's 17.7 16.8 18.4 25.6 21.4 19.7 19.8% 19.7% 21.2% 19.9% 26.7% 14.7% Calvin Klein 9.9 11.2 16.1 14.1 13.2 15.7 15.6% 13.0% 14.7% 15.6% 13.0% 12.7% Puma 10.5 8.7 13.9 16.7 15.8 21.7 11.4% 11.7% 11.4% 13.0% 11.0% 12.7% The North Face 13.2 9.4 9.6 13.7 10.9 17.7 9.1% 14.7% 10.8% 17.3% 15.7% 8.5% Ralph Lauren 7.5 7.0 11.0 12.2 10.5 12.7 8.1% 9.0% 10.8% 15.0% 11.3% 8.5% Other 16.8 17.8 12.2 10.0 12.5 11.7 14.6% 15.3% 15.4% 10.6% 11.3% 8.5% Vans 13.2 8.0 12.5 16.7 13.8 9.4 10.1% 10.7% 11.4% 11.3% 11.0% 8.5% Tommy Hilfiger 11.4 7.7 13.3 14.8 9.5 8.7 11.7% 7.3% 10.1% 10.0% 10.7% 7.7% Guess? 3.9 7.3 8.5 5.2 7.9 9.0 6.5% 4.7% 6.9% 7.0% 4.0% 4.5% Carter's 8.4 7.7 9.9 8.1 10.5 8.4 5.8% 6.0% 5.9% 8.0% 11.0% 3.7% Beauty ProductsRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Dec 27, 2021 Mar 21, 2022 Jun 13, 2022 Sep 5, 2022 Nov 28, 2022 Feb 20, 2023 Jul 24, 2023 Oct 9, 2023 Mar 11, 2024 Jun 3, 2024 % that purchased in this category/sector in prior three months 71.7% 69.4% 68.8% 68.5% 73.5% 73.3% 75.3% 71.6% 76.5% 71.8% Retailers they purchased from Dec 27, 2021 Mar 21, 2022 Jun 13, 2022 Sep 5, 2022 Nov 28, 2022 Feb 20, 2023 Jul 24, 2023 Oct 9, 2023 Mar 11, 2024 Jun 3, 2024 Walmart 37.8% 37.8% 36.4% 52.5% 49.0% 55.3% 47.5% 46.2% 47.4% 41.3% Amazon.com 44.7% 44.7% 43.1% 33.8% 31.6% 37.5% 32.6% 36.8% 37.4% 33.7% Walgreens 23.9% 19.6% 21.5% 20.5% 17.7% 21.8% 18.3% 17.7% 13.9% 21.5% Target (excluding Ulta at Target) 28.6% 23.6% 25.5% 21.6% 19.0% 21.2% 24.6% 18.8% 19.7% 18.4% CVS 21.7% 15.9% 20.9% 18.7% 16.0% 21.2% 17.6% 16.3% 18.4% 16.0% Ulta at Target 10.3% 8.1% 9.3% 7.9% 10.9% 11.6% 11.6% 13.5% 11.6% 15.6% Ulta (excluding Ulta at Target) 20.8% 17.6% 13.9% 14.0% 10.2% 17.1% 20.6% 15.6% 13.9% 14.9% TikTok 6.7% 5.2% 8.3% 6.8% 11.6% 20.5% 5.6% 8.3% 9.4% 12.8% Sephora (excluding at Kohl's) 13.6% 12.4% 12.6% 10.4% 7.1% 12.6% 13.3% 11.5% 11.9% 12.5% YouTube 6.9% 7.2% 10.9% 6.5% 9.5% 18.8% 7.3% 7.6% 9.0% 11.5% Sally Beauty 10.8% 9.5% 9.6% 10.8% 9.5% 14.7% 9.0% 11.1% 8.7% 11.5% Macy's 10.0% 8.4% 10.6% 9.0% 13.9% 15.0% 9.3% 9.4% 11.0% 10.4% A brand's own website 14.7% 13.5% 8.9% 5.0% 5.8% 15.7% 11.3% 8.3% 6.8% 9.4% Sephora at Kohl's 7.8% 4.3% 7.0% 7.6% 6.1% 9.2% 8.0% 6.6% 7.7% 9.0% Other 11.9% 8.7% 8.6% 10.4% 7.1% 17.4% 7.6% 5.6% 8.1% 8.0% Instagram 5.8% 4.3% 8.6% 7.9% 10.5% 16.4% 7.3% 6.9% 7.4% 6.6% Kohl's (excluding Sephora at Kohl's) 7.2% 5.2% 7.0% 5.8% 4.8% 6.8% 7.3% 5.2% 3.9% 6.6% Subscription beauty box company 6.9% 5.2% 7.3% 6.1% 2.4% 6.8% 3.7% 1.7% 5.8% 5.9% An influencer's livestream (video shopping online) 4.7% 2.6% 4.6% 5.4% 3.4% 9.2% 3.0% 4.2% 4.8% 4.2% Nordstrom 4.6% 6.6% 4.7% 4.4% 7.2% 7.0% 5.9% 7.1% 4.2% A brand's livestream (video shopping online) 3.1% 3.2% 3.6% 3.6% 2.7% 9.6% 3.0% 2.8% 5.5% 3.1% Bluemercury 4.4% 1.2% 4.3% 2.2% 2.0% 6.5% 1.7% 3.1% 2.3% 1.0% Product categories they bought Product categories they bought Dec 27, 2021 Mar 21, 2022 Jun 13, 2022 Sep 5, 2022 Nov 28, 2022 Feb 20, 2023 Jul 24, 2023 Oct 9, 2023 Mar 11, 2024 Jun 3, 2024 Shampoo 69.8% 57.5% 60.1% 68.4% 63.9% 64.2% 61.8% Moisturizer/anti-ager 42.8% 35.5% 28.2% 30.9% 23.1% 24.2% 44.9% 43.4% 45.5% 41.7% Hair deep conditioners 26.7% 25.4% 20.9% 23.4% 18.7% 25.6% 31.6% 25.7% 34.5% 35.1% Fragrance (including eau de toilette, cologne, perfume, toilet water, etc.) 27.8% 19.9% 17.6% 24.8% 22.1% 30.4% 33.6% 31.9% 31.0% 28.8% Beauty tools & brushes 20.6% 13.8% 17.2% 17.3% 20.1% 14.0% 17.9% 18.1% 19.7% 26.4% Night cream 22.5% 21.9% 20.2% 15.8% 15.0% 20.1% 17.9% 18.1% 23.5% 24.0% Hair color 25.3% 16.4% 19.9% 23.4% 22.4% 24.9% 25.2% 22.9% 23.2% 21.9% Eye cream 22.5% 18.4% 23.2% 18.7% 12.2% 17.4% 22.9% 21.5% 21.6% 21.2% Masks (facial) 19.4% 15.9% 18.9% 15.1% 15.6% 16.7% 17.3% 16.0% 17.7% 20.1% Hair styling tools and appliances/electronics 22.5% 13.0% 15.9% 13.3% 13.9% 18.1% 14.3% 12.5% 13.9% 18.8% Mascara 33.1% 24.5% 24.2% 27.0% 25.9% 30.0% 19.6% 20.5% 16.8% 18.4% Eyeliner 25.6% 23.9% 19.2% 22.7% 19.4% 22.5% 16.3% 18.4% 13.2% 17.7% Foundation 21.9% 21.3% 21.2% 23.4% 19.0% 24.2% 17.3% 15.3% 14.2% 16.7% Lip balm 35.8% 34.6% 31.1% 28.8% 27.6% 31.4% 15.6% 14.6% 12.6% 16.0% Lipstick 27.8% 19.0% 18.9% 20.5% 17.3% 22.9% 13.3% 15.3% 11.3% 16.0% Serum 18.1% 16.1% 12.3% 16.9% 11.9% 12.6% 18.9% 18.4% 17.7% 16.0% Nail polish 24.4% 18.4% 23.5% 25.5% 17.3% 25.9% 13.0% 14.6% 10.0% 15.6% Blush 16.1% 11.5% 12.3% 14.0% 14.3% 16.4% 11.3% 10.1% 8.1% 14.9% Eyeshadow 23.1% 16.7% 17.6% 19.4% 15.6% 20.1% 14.0% 12.8% 10.3% 13.9% Perfumed body oils 12.2% 10.7% 13.6% 15.5% 12.6% 15.0% 9.3% 9.0% 11.9% 12.5% Hair masks 12.5% 8.7% 11.6% 10.4% 10.2% 13.0% 7.6% 11.1% 9.7% 12.5% Corrector 9.7% 7.2% 7.6% 6.8% 6.5% 8.9% 9.6% 9.0% 7.7% 9.4% Other 6.1% 6.6% 5.6% 1.4% 3.1% 3.4% 4.7% 3.5% 1.9% 3.1% Department StoresRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 May 1, 2023 Oct 3, 2023 Dec 19, 2023 Mar 6, 2024 Mar 27, 2024 % that purchased in this category/sector in prior three months 48.4 49.9 50.5 59.3 60.0 57.3% 50.8% 64.8% 58.3% 68.4% Retailers they purchased from Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 May 1, 2023 Oct 3, 2023 Dec 19, 2023 Mar 6, 2024 Mar 27, 2024 Kohl's 48.4 42.1 48.5 42.6 45.5 42.8% 46.3% 52.1% 54.5% 48.0% Macy's 34.1 42.1 44.2 38.4 35.5 39.7% 37.9% 43.6% 40.3% 40.4% JCPenney 31.4 23.7 29.1 35.9 29.3 28.8% 32.5% 27.0% 29.6% 35.6% Dillards 19.3 12.7 14.6 12.7 14.9 15.3% 14.3% 10.8% 15.9% 17.5% Nordstrom 17.5 24.6 18.9 16.9 13.6 20.1% 16.3% 16.2% 25.8% 22.2% Bloomingdale's 11.7 9.7 12.1 12.7 10.7 15.3% 5.9% 5.8% 14.2% 9.5% Neiman Marcus 7.6 7.5 6.8 8.0 10.3 14.0% 4.9% 6.9% 11.6% 8.7% Saks Fifth Avenue 9.4 8.3 11.2 11.8 7.4 14.0% 5.4% 4.6% 13.3% 12.0% Bergdorf Goodman 5.4 9.7 6.3 6.8 7.4 11.4% 2.0% 5.4% 6.4% 6.2% Other 8.5 7.5 8.7 12.2 9.9 9.2% 12.8% 8.9% 8.6% 9.8% Product categories they bought Product categories they bought Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 May 1, 2023 Oct 3, 2023 Dec 19, 2023 Mar 6, 2024 Mar 27, 2024 Women's clothing 49.8 39.9 45.6 43.0 42.6 38.9% 36.9% 44.4% 48.9% 47.6% Men's clothing 33.6 32.0 42.7 33.3 39.3 38.0% 40.4% 47.1% 48.1% 45.8% Footwear 26.0 28.1 34.0 31.2 27.3 38.9% 31.5% 30.9% 41.2% 40.7% Beauty/grooming/fragrance (incl. cosmetics, skincare, beauty tools) 23.3 19.3 24.8 30.0 26.4 28.8% 24.6% 22.4% 39.5% 26.9% Kids' clothing 21.5 18.0 29.1 19.0 26.0 19.2% 24.1% 27.0% 26.2% 25.5% Home products (incl. appliances, furniture, kitchen Items, linens) 16.1 16.7 18.4 22.4 24.0 29.7% 19.2% 19.3% 25.3% 22.9% Accessories (incl. belts, handbags, hats, scarves, wallets) excluding jewelry 17.0 18.4 26.7 24.1 22.7 28.4% 24.6% 26.3% 31.3% 28.0% Toys 13.9 10.5 15.0 13.1 19.8 15.7% 11.3% 15.8% 13.3% 16.4% Jewelry 12.6 12.3 19.9 18.1 14.0 20.5% 9.4% 12.4% 21.9% 22.9% Consumer electronics/technology products 9.4 12.7 14.6 10.5 10.3 20.1% 7.4% 9.3% 14.2% 10.2% Other 5.8 7.9 3.9 2.1 2.1 3.5% 6.9% 3.1% 3.9% 1.8% Dollar StoresRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Mar 27, 2023 June 12, 2023 Aug 28, 2023 Nov 13, 2023 Jan 29, 2024 Apr 15, 2024 Jul 8, 2024 % that purchased in this category/sector in prior three months 58.3% 60.6% 64.5% 67.8% 72.3% 75.0 69.5% 72.5% 69.5% 75.6% 75.4% 67.6% Retailers they purchased from Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Mar 27, 2023 June 12, 2023 Aug 28, 2023 Nov 13, 2023 Jan 29, 2024 Apr 15, 2024 Jul 8, 2024 Dollar Tree 73.2% 73.6% 70.8% 59.4% 66.6% 54.7 73.6% 71.0% 69.8% 69.6% 68.1% 69.6% Dollar General 45.5% 52.5% 45.6% 59.8% 55.5% 44.7 54.3% 57.6% 54.3% 60.4% 54.3% 53.8% Family Dollar 30.9% 29.4% 31.8% 38.0% 39.0% 36.3 31.8% 27.2% 35.3% 36.3% 37.2% 28.6% Five Below 16.7% 20.4% 21.5% 18.5% 25.9% 24.0 17.5% 17.6% 21.6% 19.8% 20.7% 24.2% 99 Cents Only 11.0% 11.7% 10.6% 11.8% 11.7% 25.0 5.7% 4.5% 9.7% 6.3% 10.2% 8.1% Other 1.2% 1.5% 1.5% 0.7% 1.0% 1.0 0.7% 0.3% 0.7% 1.0% 0.7% 0.4% Product categories they bought Product categories they bought Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Mar 27, 2023 June 12, 2023 Aug 28, 2023 Nov 13, 2023 Jan 29, 2024 Apr 15, 2024 Jul 8, 2024 Food or beverages (i.e., groceries) 43.5% 46.4% 44.5% 54.6% 46.2% 43.0 53.2% 50.7% 52.2% 56.8% 51.0% 51.3% Everyday household products (e.g., cleaning products, paper towels, laundry products) 43.9% 46.4% 43.8% 45.8% 44.1% 40.0 57.9% 53.1% 49.6% 55.8% 50.7% 47.3% Toiletries/personal care products (e.g., shampoo, deodorant, shaving, baby toiletries) 39.8% 35.5% 34.7% 40.2% 40.3% 42.3 44.3% 43.1% 42.8% 45.2% 44.4% 39.9% School/office supplies (e.g., stationery) 24.8% 29.1% 26.6% 22.5% 24.5% 20.3 27.1% 32.1% 22.7% 25.4% 31.3% 23.4% Health products (e.g., vitamins, medicines, health devices) 22.0% 16.6% 17.5% 23.6% 19.0% 23.0 21.4% 20.3% 18.7% 24.4% 23.0% 21.6% Toys or games 17.5% 19.6% 18.6% 15.1% 20.0% 15.7 20.0% 16.2% 16.2% 19.1% 15.1% 17.9% Pet products 17.9% 21.9% 19.7% 26.2% 21.4% 19.3 20.7% 21.4% 21.2% 26.4% 23.0% 17.2% Cosmetics, skincare or fragrance products 15.9% 13.6% 15.3% 16.2% 19.0% 15.0 18.2% 14.5% 16.9% 18.2% 18.1% 13.9% Clothing, footwear or fashion accessories 7.7% 12.8% 13.5% 15.5% 9.7% 19.3 9.3% 8.6% 10.4% 10.6% 9.9% 10.3% Home-improvement or garden products 13.4% 16.6% 14.2% 9.6% 10.0% 16.3 7.5% 6.9% 8.6% 9.2% 13.8% 9.9% Household appliances 8.5% 10.2% 7.7% 7.4% 7.2% 9.7 7.1% 7.2% 7.2% 11.2% 8.9% 9.5% Cigarettes/tobacco/e-cigarettes 6.9% 5.3% 6.2% 11.1% 10.0% 9.7 7.1% 9.0% 8.3% 10.9% 8.6% 8.4% Books, movies, music or video games (incl. digital purchases) 9.4% 8.7% 7.3% 6.6% 10.7% 15.0 6.4% 8.3% 6.1% 8.3% 7.9% 8.4% Electronics 6.1% 5.3% 9.9% 7.4% 6.9% 9.7 5.0% 7.2% 4.7% 6.6% 6.3% 7.3% Furniture, furnishings or decorative products for the home 6.5% 13.2% 11.3% 7.7% 12.4% 15.0 5.0% 10.3% 9.4% 6.6% 6.9% 6.6% Sports/fitness products (ex. clothing/footwear) 2.9% 6.0% 5.8% 6.6% 4.5% 11.7 2.5% 4.1% 6.5% 6.6% 7.2% 5.9% Other 13.0% 7.2% 7.7% 7.7% 10.0% 4.7 8.2% 8.3% 8.3% 5.9% 5.3% 5.5% Bags or luggage 3.7% 6.4% 5.8% 5.9% 4.5% 8.7 2.1% 1.7% 2.5% 3.3% 7.2% 5.1% Drugstore and Pharmacy RetailersRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 May 6, 2024 Jul 29, 2024 % that purchased in this category/sector in prior three months 72.5% 69.6% 70.9% 82.0 76.8% 75.9% 79.0% 80.5% 78.3% 76.8% Retailers they purchased from Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 May 6, 2024 Jul 29, 2024 CVS 40.4% 36.6% 41.4% 29.6 44.3% 44.3% 38.6% 43.3% 43.5% 49.2% Walgreens 40.4% 34.9% 38.6% 30.2 43.6% 42.7% 42.4% 39.3% 44.4% 44.3% Walmart pharmacy 20.1% 22.2% 26.3% 29.9 18.6% 17.8% 18.4% 23.5% 17.3% 19.5% Rite Aid 12.0% 13.7% 9.8% 11.6 10.7% 11.7% 10.4% 11.8% 8.9% 12.7% CVS Pharmacy inside Target stores 9.0% 9.9% 12.3% 11.6 7.8% 8.4% 8.2% 10.5% 7.3% 12.1% Kroger/City Market/Fred Meyer/Harris Teeter/King Soopers/Ralphs/Smith’s Food & Drug/Dillons/Fry's pharmacy 6.6% 9.5% 10.5% 11.0 8.5% 5.8% 8.5% 8.0% 8.9% 8.5% Other 7.8% 8.8% 8.1% 6.7 7.5% 7.1% 7.9% 5.6% 7.3% 6.8% Costco pharmacy 3.0% 5.6% 4.6% 12.2 4.9% 2.9% 6.3% 4.6% 4.2% 6.5% Sam's Club pharmacy 3.9% 3.2% 6.3% 14.9 2.3% 1.9% 3.5% 6.8% 2.2% 4.9% Publix pharmacy 4.8% 4.2% 4.6% 10.1 6.2% 2.6% 5.4% 6.2% 6.1% 4.6% Albertsons pharmacy 1.5% 4.6% 4.2% 9.8 1.3% 1.9% 3.5% 3.1% 1.9% 3.6% Independent/local retailer 4.5% 7.7% 4.6% 4.0 4.9% 7.4% 4.4% 8.0% 5.1% 2.6% Medicine Shoppe 2.4% 3.9% 3.5% 10.7 2.9% 1.0% 1.9% 3.4% 1.6% 2.6% Food Lion/Giant/Hannaford/Stop & Shop pharmacy 1.8% 6.7% 4.6% 6.4 2.9% 1.6% 3.2% 2.5% 3.5% 2.3% H-E-B pharmacy 3.3% 2.8% 2.1% 7.9 3.3% 2.3% 3.2% 1.9% 2.2% 2.3% Health Mart 2.1% 2.5% 2.5% 10.7 4.2% 0.3% 2.8% 2.8% 1.9% 2.3% Good Neighbor Pharmacy 2.7% 4.9% 2.5% 8.2 2.3% 0.6% 1.9% 2.2% 2.2% 1.3% Product categories they bought Product categories they bought Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 May 6, 2024 Jul 29, 2024 Prescription drugs 63.8% 60.2% 58.9% 54.9 66.4% 68.0% 63.6% 64.4% 67.1% 67.8% Over-the-counter products and medicines (incl. Band-Aids and bandages) 38.0% 42.3% 41.4% 40.9 40.7% 50.5% 42.1% 46.7% 48.6% 46.3% Vitamins/supplements/nutrition products 36.5% 38.4% 39.3% 46.6 38.8% 39.8% 36.1% 42.7% 43.1% 44.3% Food/drink (e.g., snacks) 26.6% 29.2% 27.4% 28.7 33.9% 34.0% 26.6% 28.5% 29.1% 33.2% Toiletries/personal care products 26.3% 31.0% 28.1% 28.4 31.3% 29.4% 24.4% 25.4% 31.0% 26.7% Everyday household products 18.9% 20.4% 18.2% 21.0 22.8% 17.5% 18.0% 20.1% 15.0% 20.2% Beauty products incl. fragrance 16.2% 18.7% 15.8% 19.8 19.5% 16.2% 15.2% 18.3% 18.5% 16.3% Health devices/durable products (e.g., tests, monitoring devices, mobility devices and other durable products) 9.9% 10.6% 12.6% 21.6 9.8% 6.8% 11.4% 9.6% 12.1% 11.1% Baby and kids products 6.0% 9.5% 10.2% 9.5 10.1% 5.8% 10.8% 7.1% 4.5% 8.8% Other 1.5% 2.8% 1.8% 1.5 3.9% 2.6% 1.9% 1.9% 1.6% 2.0% E-Commerce/Online PurchasesRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Feb 28, 2022 May 23, 2022 Aug 15, 2022 Nov 7, 2022 Jan 30, 2023 July 3, 2023 Sept 18, 2023 Dec 4, 2023 Feb 19, 2024 May 13, 2024 % that purchased in this category/sector in prior three months 88.6% 89.7% 77.8% 80.2% 86.8% 87.8% 90.5% 89.3% 91.5% 89.0% Retailers they purchased from Feb 28, 2022 May 23, 2022 Aug 15, 2022 Nov 7, 2022 Jan 30, 2023 July 3, 2023 Sept 18, 2023 Dec 4, 2023 Feb 19, 2024 May 13, 2024 Amazon 81.1% 84.5% 70.4% 76.9% 77.8% 78.3% 81.0% 73.7% 75.5% 76.1% Walmart 34.4% 36.2% 41.0% 43.2% 37.8% 43.6% 36.9% 45.0% 40.1% 39.2% Target 22.2% 26.0% 20.3% 23.5% 18.4% 23.9% 17.4% 26.5% 23.7% 20.6% Temu 12.7% 19.0% 15.8% 15.8% eBay 14.6% 13.4% 18.2% 13.0% 15.3% 16.8% 14.0% 17.6% 16.6% 14.1% Kohl's 9.5% 8.9% 8.8% 7.7% 12.7% 11.4% 7.7% 13.7% 9.3% 11.8% Sam's Club 9.3% 10.2% 10.9% 10.5% 8.9% 6.8% 8.0% 10.9% 10.1% 9.9% Dollar General 5.0% 3.4% 11.9% 7.1% 7.5% 5.7% 5.0% 8.4% 6.0% 9.6% Macy's 9.7% 6.3% 9.6% 5.6% 11.0% 7.4% 6.9% 10.6% 7.6% 9.0% Costco 13.6% 12.6% 9.9% 9.0% 9.5% 8.3% 6.1% 12.3% 10.6% 9.0% Dollar Tree/Family Dollar 5.6% 2.9% 6.8% 6.8% 5.8% 5.7% 3.6% 6.2% 8.4% 9.0% Shein 9.4% 9.8% 8.4% 8.7% Kroger/City Market/Fred Meyer/Harris Teeter/King Soopers/Ralphs/Smith’s Food & DrugDillons/Fry's 8.4% 4.7% 7.8% 6.8% 6.3% 7.4% 5.8% 8.1% 7.6% 7.0% Whole Foods Market 4.7% 4.7% 7.3% 2.8% 4.3% 2.6% 3.6% 7.3% 3.3% 6.8% Other 7.1% 4.7% 5.2% 4.6% 7.5% 4.3% 9.6% 7.3% 7.1% 6.2% Aldi 4.1% 6.8% 6.5% 4.9% 6.9% 5.7% 2.8% 6.7% 7.1% 5.4% T.J. Maxx/Marshalls/HomeGoods/HomeSense/Sierra 4.7% 5.3% 4.9% 6.8% 5.2% 4.0% 4.1% 5.9% 4.6% 5.4% Food Lion/Giant/Hannaford/Stop & Shop 3.2% 2.1% 3.4% 3.7% 3.7% 3.1% 3.3% 3.4% 4.4% 3.9% Albertsons/Safeway 5.2% 3.4% 4.2% 3.7% 3.5% 1.7% 2.2% 4.8% 2.7% 3.1% Publix 5.4% 3.7% 4.4% 3.4% 4.0% 5.7% 3.0% 5.0% 4.6% 2.8% Product categories they bought Product categories they bought Feb 28, 2022 May 23, 2022 Aug 15, 2022 Nov 7, 2022 Jan 30, 2023 July 3, 2023 Sept 18, 2023 Dec 4, 2023 Feb 19, 2024 May 13, 2024 Clothing, footwear or fashion accessories 37.2% 41.2% 33.5% 38.6% 35.4% 42.5% 41.6% 46.9% 41.1% 44.5% Health products (e.g., vitamins, medicines, health devices) 33.8% 30.2% 24.9% 29.6% 34.0% 34.2% 27.5% 34.1% 34.6% 34.9% Food or beverages (i.e., groceries) 35.5% 32.3% 31.2% 40.4% 31.7% 36.8% 30.3% 35.2% 36.8% 34.6% Pet products 26.9% 31.8% 24.7% 28.7% 28.2% 29.9% 34.2% 30.7% 31.1% 33.8% Toiletries/personal care products (e.g., shampoo, deodorant, shaving, baby toiletries) 32.0% 32.6% 27.8% 33.0% 26.8% 30.8% 32.0% 32.1% 33.0% 32.7% Everyday household products (e.g., cleaning products, paper towels, laundry products) 28.4% 29.9% 23.6% 30.6% 28.5% 26.2% 33.9% 29.6% 28.6% 29.3% Books, movies, music or video games (incl. digital purchases) 34.6% 29.1% 16.4% 21.3% 23.3% 23.6% 26.4% 26.3% 24.3% 23.9% Cosmetics, skincare or fragrance products 21.7% 27.3% 19.2% 20.7% 20.7% 22.5% 20.1% 24.3% 23.7% 21.7% Electronics (e.g., computers, TVs, smartphones, games consoles, etc.) 20.9% 18.6% 19.0% 23.1% 18.2% 23.4% 15.7% 26.0% 17.4% 18.9% Toys or games 20.4% 16.3% 15.3% 22.5% 21.6% 16.2% 17.1% 24.3% 21.3% 18.0% Home-improvement or garden products 15.5% 22.3% 16.6% 10.8% 12.4% 17.4% 15.2% 15.4% 11.4% 16.9% Furniture, furnishings or decorative products for the home 14.8% 13.9% 12.5% 8.0% 10.4% 11.4% 8.5% 12.3% 11.4% 13.0% Sports/fitness products (ex. clothing/footwear) 10.1% 11.3% 12.2% 13.0% 9.8% 10.0% 9.6% 11.7% 12.8% 12.1% Household appliances (e.g., coffee machines, washing machines, vacuum cleaners, etc.) 10.8% 12.3% 11.9% 15.4% 12.7% 10.5% 8.5% 14.5% 11.7% 11.5% Auto products 9.3% 11.0% 10.9% 9.9% 8.4% 10.8% 8.0% 15.4% 13.9% 11.0% Party products/craft products/greeting cards/stationery 8.8% 11.6% 9.1% 9.3% 10.4% 6.8% 6.1% 14.3% 12.0% 10.7% Jewelry or watches 7.5% 9.5% 10.1% 9.9% 10.1% 9.1% 5.2% 14.0% 10.1% 10.4% Bags or luggage 7.3% 6.3% 8.1% 8.0% 5.2% 6.3% 3.6% 8.9% 5.7% 8.7% Cigarettes/tobacco/e-cigarettes 4.3% 5.0% 9.9% 8.0% 7.2% 6.3% 5.5% 7.8% 7.4% 7.6% Other 3.7% 1.3% 2.6% 1.9% 2.9% 2.0% 1.7% 2.8% 3.0% 2.0% Footwear ProductsRetailers they purchased fromProduct categories they boughtBrands they boughtRetailers they purchased from Purchase rate Feb 21, 2022 May 16, 2022 Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 Apr 29, 2024 Jul 22, 2024 % that purchased in this category/sector in prior three months 55.7 55.9 54.8 49.8 49.0 58.3% 55.0% 61.7% 58.5% 52.4% 61.1% 61.6% Retailers they purchased from Feb 21, 2022 May 16, 2022 Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 Apr 29, 2024 Jul 22, 2024 Walmart 19.3 20.5 30.2 30.5 26.4 33.0% 30.9% 22.7% 28.2% 24.3% 27.3% 23.7% Amazon/Zappos 23.8 24.5 27.5 24.1 26.4 31.3% 33.6% 25.9% 22.6% 23.8% 29.8% 22.9% Other 25.4 28.9 18.0 20.2 17.3 15.0% 22.3% 27.9% 23.9% 25.2% 20.0% 21.3% Foot Locker 9.4 8.4 21.6 15.8 19.8 12.0% 18.2% 13.1% 14.5% 12.9% 19.6% 18.5% Target 15.2 10.6 11.4 12.3 15.7 9.4% 11.8% 6.4% 14.1% 11.4% 15.1% 14.9% Dick's Sporting Goods 8.6 4.0 11.4 9.4 12.7 16.3% 12.7% 11.6% 7.7% 12.9% 14.3% 11.6% Famous Footwear 7.0 6.2 10.6 6.4 10.2 16.7% 9.1% 6.0% 9.0% 8.1% 10.2% 11.2% Kohl's 16.8 11.4 9.0 9.9 12.7 12.4% 13.6% 11.6% 14.1% 14.8% 13.5% 10.8% Shein 4.9 4.4 6.3 6.9 7.6 7.7% 7.7% 4.0% 5.6% 3.8% 9.4% 9.2% Finish Line 7.0 3.7 14.1 8.9 9.1 9.9% 7.7% 4.8% 4.7% 8.1% 10.6% 8.0% DSW 11.9 8.1 7.1 6.4 8.1 8.6% 5.5% 8.4% 9.8% 7.6% 10.6% 7.2% Macy's 8.2 9.2 8.6 9.4 12.2 13.7% 10.9% 4.8% 9.0% 7.6% 11.8% 6.8% JCPenney 4.9 2.9 6.7 6.4 10.2 7.7% 7.3% 4.0% 8.1% 3.3% 9.8% 6.4% Shoe Carnival 7.4 7.0 10.6 7.9 9.1 9.9% 5.5% 5.6% 6.0% 8.6% 11.4% 6.0% Rack Room Shoes 4.5 6.6 3.5 6.9 5.1 6.4% 4.1% 2.4% 4.7% 4.3% 4.9% 4.0% Boot Barn 2.9 2.2 2.4 2.5 3.0 5.2% 3.6% 0.8% 3.8% 1.0% 4.9% 4.0% Shoe Palace 3.7 3.7 4.3 3.4 2.0 8.2% 5.9% 0.8% 3.4% 2.4% 4.5% 4.0% Hibbett Sports 3.3 3.3 3.9 5.9 3.6 7.3% 5.5% 4.4% 2.1% 3.8% 6.5% 3.6% Journeys 5.3 5.1 3.5 4.4 7.6 5.2% 4.1% 1.6% 4.7% 3.8% 5.7% 3.6% DTLR Villa 3.7 2.9 1.6 3.0 1.0 5.6% 1.4% 0.8% 2.1% 1.9% 4.1% 3.6% Ryka 2.5 4.4 2.4 1.5 1.0 6.0% 1.4% 0.0% 2.1% 1.0% 2.9% 2.0% Product categories they bought Brands they bought Feb 21, 2022 May 16, 2022 Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 Apr 29, 2024 Jul 22, 2024 Sneakers or athletic shoes 56.6 55.3 52.9 57.1 66.0 61.4% 68.6% 72.9% 60.3% 72.9% 70.6% 65.5% Sandals 16.8 26.4 10.6 18.7 15.7 20.6% 27.7% 19.9% 15.0% 12.4% 23.7% 30.1% Flip flops or slippers 19.7 19.1 8.2 18.7 22.3 21.0% 27.7% 18.7% 18.4% 20.5% 25.7% 24.5% Outdoor shoes (functional) 18.9 19.4 7.5 19.2 14.7 20.6% 19.5% 16.3% 12.8% 17.1% 21.6% 18.1% Slip-ons, loafers or Oxfords 16.8 18.7 6.3 17.2 20.8 20.2% 19.5% 15.1% 22.2% 18.1% 15.9% 18.1% Boots 30.3 14.3 6.3 26.6 28.9 23.2% 14.5% 11.6% 32.1% 20.5% 25.3% 15.7% Flats 11.1 11.4 3.5 10.3 11.7 11.2% 13.2% 8.8% 14.1% 6.2% 13.1% 14.5% Heels or pumps 13.1 13.2 2.0 12.8 9.1 14.6% 7.7% 4.4% 9.8% 8.1% 14.3% 8.4% Other 2.5 2.2 1.6 2.5 2.0 3.0% 2.3% 1.6% 3.0% 2.9% 3.7% 1.2% Brands they bought Product categories they bought Feb 21, 2022 May 16, 2022 Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 Apr 29, 2024 Jul 22, 2024 NIKE 27.5 25.3 37.3 31.5 36.5 39.1% 38.2% 32.7% 32.9% 37.2% 40.4% 36.1% Skechers 14.8 13.2 12.9 20.7 19.3 15.9% 14.5% 18.3% 20.5% 21.9% 22.9% 24.1% New Balance 11.1 13.6 12.2 8.4 8.1 18.0% 14.1% 15.1% 15.0% 12.9% 17.6% 20.1% Adidas 18.0 12.1 23.1 15.8 20.8 30.9% 21.4% 14.7% 21.4% 17.6% 23.7% 16.1% Crocs 11.1 8.4 14.9 13.3 10.2 12.0% 15.9% 5.2% 11.1% 11.9% 16.3% 14.9% Jordan 8.6 8.1 16.1 13.8 16.2 10.3% 12.3% 8.8% 9.8% 10.0% 18.0% 14.5% Other 18.4 24.9 14.1 12.3 17.3 11.2% 16.4% 19.1% 19.2% 16.2% 18.8% 12.4% Converse 10.3 7.0 15.3 9.9 12.7 8.6% 10.9% 8.8% 8.1% 7.1% 13.9% 12.0% Puma 9.8 9.9 8.2 14.3 11.2 18.0% 14.1% 8.4% 12.0% 10.5% 15.9% 11.6% Vans 11.1 8.8 12.5 13.3 13.2 10.3% 10.5% 12.0% 11.1% 8.1% 11.8% 9.2% Timberland 7.4 6.6 7.5 9.4 9.1 9.0% 9.1% 2.8% 12.0% 5.2% 8.6% 9.2% Under Armour 10.3 9.5 9.0 9.4 10.7 14.2% 11.8% 7.6% 11.5% 7.6% 10.6% 8.8% Have not bought branded footwear 10.7 7.3 8.2 13.3 6.6 4.7% 10.9% 10.0% 10.7% 9.5% 6.9% 8.8% Ugg 9.0 4.8 7.1 9.9 10.2 11.6% 6.4% 4.0% 9.4% 5.7% 9.4% 8.0% Steve Madden 9.4 7.7 4.3 4.9 10.2 10.3% 7.7% 2.0% 7.3% 4.3% 6.1% 8.0% Clarks 5.7 5.1 4.3 4.4 6.6 9.9% 4.1% 3.2% 4.7% 5.2% 6.1% 3.6% Cole Hann 4.9 3.3 2.0 3.9 7.1 7.7% 4.5% 2.8% 3.4% 1.9% 4.5% 2.8% Home-Furnishing/Décor ProductsRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Sep 12, 2022 Feb 27, 2023 Jul 31, 2023 Oct 16, 2023 Jan 4, 2024 Mar 18, 2024 Jun 10, 2024 % that purchased in this category/sector in prior three months 44.4 48.3 51.0% 49.0% 53.0% 49.5% 43.5% Retailers they purchased from Sep 12, 2022 Feb 27, 2023 Jul 31, 2023 Oct 16, 2023 Jan 4, 2024 Mar 18, 2024 Jun 10, 2024 Amazon 40.0 42.5 42.6% 52.0% 45.8% 42.4% 41.4% Walmart 40.6 46.1 46.1% 51.0% 50.0% 35.9% 41.4% Target 24.4 17.1 26.5% 25.0% 27.8% 26.8% 25.9% Home Depot 16.1 14.5 24.0% 19.4% 22.2% 19.2% 24.1% Bed Bath & Beyond 10.0 8.3 11.3% 10.2% 13.2% 9.1% 17.8% IKEA 13.9 13.5 17.2% 12.8% 8.5% 11.6% 17.2% HomeGoods/Homesense/TJ Maxx 10.6 11.4 14.2% 15.8% 15.1% 13.6% 16.1% Lowe's 15.0 11.4 17.2% 13.8% 18.4% 12.6% 16.1% Sam's Club 5.6 13.5 6.9% 9.7% 7.5% 11.1% 15.5% Macy's 13.3 9.3 6.4% 10.2% 8.5% 8.1% 14.9% Wayfair 6.7 8.3 12.7% 12.2% 8.5% 17.2% 14.4% Big Lots 11.1 10.9 9.3% 12.2% 12.3% 10.6% 14.4% Costco 8.9 11.9 9.8% 11.2% 14.6% 14.6% 13.8% Kohl's 7.8 9.3 9.8% 11.7% 9.4% 9.1% 13.8% Ashley HomeStore 6.7 5.7 3.9% 6.1% 4.7% 4.5% 10.3% Pottery Barn/West Elm/Williams Sonoma 5.6 3.1 4.4% 5.6% 5.2% 3.5% 9.8% Mattress Firm 5.0 6.7 6.4% 6.1% 6.6% 5.1% 9.2% Ross Dress for Less/dd's Discounts 5.0 6.7 7.8% 8.2% 6.1% 5.1% 9.2% Independent/local retailer 2.8 1.6 5.9% 4.1% 6.1% 4.0% 8.6% Crate & Barrel 4.4 3.1 2.5% 6.6% 4.2% 4.0% 8.0% Rooms To Go 4.4 4.7 3.9% 4.6% 3.3% 4.5% 6.9% Tuesday Morning 2.8 4.1 3.4% 4.6% 1.9% 4.5% 6.9% Other 3.9 2.6 7.4% 7.1% 9.0% 9.6% 6.3% La-Z-Boy 3.3 6.2 0.5% 6.1% 3.8% 4.0% 6.3% Raymour & Flanigan 3.3 3.6 2.0% 3.1% 2.4% 1.5% 5.2% Havertys Furniture 1.7 1.6 2.0% 4.6% 3.3% 1.5% 4.6% Sleep Number 4.4 3.1 2.0% 6.1% 2.8% 3.0% 4.0% RH (Restoration Hardware) 2.2 2.6 1.0% 3.6% 1.9% 3.0% 4.0% Product categories they bought Product categories they bought Sep 12, 2022 Feb 27, 2023 Jul 31, 2023 Oct 16, 2023 Jan 4, 2024 Mar 18, 2024 Jun 10, 2024 Home accessories/decorative items for the home 35.6 35.8 50.0% 39.2% 46.2% 36.9% 39.1% Rugs and other floorcoverings 27.8 24.4 30.4% 32.1% 27.8% 28.8% 33.9% Wall décor 27.2 32.6 31.4% 32.1% 33.0% 21.2% 31.6% Bedding and bath textiles 26.7 31.6 30.9% 32.7% 32.1% 19.2% 30.5% Bedroom furniture 12.8 14.5 21.6% 22.4% 16.0% 18.2% 29.9% Lighting 25.0 28.5 27.0% 32.1% 27.8% 31.3% 29.3% Outdoor furniture 14.4 13.5 18.1% 13.8% 11.3% 16.7% 27.6% Living-room furniture 19.4 18.7 19.6% 18.4% 22.2% 23.2% 24.1% Bathroom furniture 18.3 17.1 16.2% 23.5% 14.2% 14.1% 20.7% Dining and kitchen furniture 11.7 13.0 13.7% 12.2% 10.8% 11.1% 19.5% Tableware 13.9 18.1 17.6% 17.9% 24.5% 14.1% 19.0% Home-office furniture 11.1 12.4 13.2% 14.3% 13.7% 13.2% 17.8% Window treatments/window textiles 13.9 16.6 13.7% 8.7% 13.7% 12.6% 14.4% Other 1.1 2.6 3.4% 4.6% 4.2% 4.5% 4.0% Home-Improvement and Garden-Improvement ProductsRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Jun 27, 2022 Sep 19, 2022 Dec 12, 2022 Mar 6, 2023 May 22, 2023 Aug 7, 2023 Oct 23, 2023 Jan 8, 2024 Mar 25, 2024 Jun 17, 2024 % that purchased in this category/sector in prior three months 56.4 46.7 55.9 58.5 66.6% 62.5% 64.9% 58.3% 59.6% 64.8% Retailers they purchased from Jun 27, 2022 Sep 19, 2022 Dec 12, 2022 Mar 6, 2023 May 22, 2023 Aug 7, 2023 Oct 23, 2023 Jan 8, 2024 Mar 25, 2024 Jun 17, 2024 Home Depot 49.6 52.6 46.4 40.6 42.7% 56.8% 47.9% 58.4% 50.2% 49.8% Lowe's 37.7 32.6 33.5 33.3 32.2% 44.0% 41.4% 42.0% 45.6% 42.5% Walmart 33.6 37.4 46.0 42.3 43.8% 42.8% 37.9% 40.3% 41.4% 37.2% Amazon 32.5 29.5 36.6 32.9 39.0% 32.8% 37.2% 34.5% 42.3% 31.8% Ace Hardware 18.7 19.5 16.1 17.1 16.1% 15.2% 18.4% 17.2% 19.7% 21.8% Target 17.5 19.5 17.0 20.9 12.7% 14.4% 19.5% 14.3% 21.3% 16.5% Costco 18.3 7.9 14.7 16.2 13.5% 7.2% 10.7% 8.8% 11.3% 12.6% Menards 12.7 11.1 12.9 9.8 11.6% 10.8% 10.0% 10.5% 7.5% 12.6% Tractor Supply Co. 8.6 9.5 10.3 9.4 11.6% 6.8% 10.0% 10.5% 10.0% 11.5% Harbor Freight Tools 11.2 10.5 11.6 9.8 6.7% 9.6% 7.3% 10.5% 15.1% 11.1% Sam's Club 10.1 6.8 13.8 10.3 16.5% 6.0% 7.7% 8.4% 10.5% 7.7% Independent/local retailer 3.7 4.7 3.1 5.1 6.7% 3.6% 5.4% 2.5% 2.5% 7.3% True Value 6.3 6.8 9.4 9.0 9.7% 6.4% 5.0% 6.3% 6.3% 6.1% Floor & Decor 2.6 5.8 7.1 8.1 4.9% 2.8% 7.3% 5.5% 5.9% 6.1% Build.com/Build with Ferguson 4.5 4.7 4.5 5.1 4.9% 0.8% 3.1% 3.4% 1.7% 3.8% Do It Best/Do It Center 4.5 6.3 3.6 5.6 5.6% 2.8% 3.4% 4.6% 4.6% 3.1% Other 3.0 1.1 0.9 4.3 3.0% 2.4% 3.4% 1.7% 2.9% 3.1% 84 Lumber 5.6 2.1 1.8 5.1 3.4% 1.6% 2.7% 2.5% 2.1% 2.3% Product categories they bought Product categories they bought Jun 27, 2022 Sep 19, 2022 Dec 12, 2022 Mar 6, 2023 May 22, 2023 Aug 7, 2023 Oct 23, 2023 Jan 8, 2024 Mar 25, 2024 Jun 17, 2024 Gardening/lawn-care products or equipment—e.g., plants, seed, lawnmowers, gardening tools 52.2 46.8 31.7 38.9 55.4% 52.4% 43.7% 38.2% 51.5% 53.6% Paint, wallpaper or other similar coatings 32.5 30.0 32.6 36.8 27.3% 34.4% 34.1% 30.7% 29.3% 33.7% DIY tools or equipment 22.8 27.4 23.2 32.9 28.1% 28.0% 31.4% 31.9% 32.2% 29.5% Building supplies such as lumber, nails, screws, drywall, plaster, roof materials 22.4 31.1 29.5 26.9 31.5% 28.8% 29.5% 24.8% 28.9% 24.1% Outdoor-improvement/DIY products such as decking, fencing, sheds, fence-paint, varnish 23.1 21.6 19.2 19.7 24.7% 22.0% 21.8% 16.0% 21.8% 21.5% Lighting fixtures 23.5 25.8 24.1 26.9 21.3% 18.8% 17.6% 23.5% 20.9% 19.9% Kitchen/bathroom fixtures 16.4 21.1 21.0 25.2 20.6% 18.0% 18.0% 19.3% 25.5% 18.0% Appliances 15.3 12.6 16.5 15.0 19.9% 16.4% 14.2% 15.5% 15.1% 13.8% Home security and entry—e.g., alarms, locks, doorbells, security lighting, cameras 18.3 11.6 19.6 19.2 13.9% 11.6% 16.5% 14.7% 15.9% 13.0% Plumbing products (pipework, etc.) 14.9 13.2 20.5 19.2 14.6% 16.4% 16.1% 16.8% 17.2% 12.6% Other fixtures, fittings, maintenance items or hardware 11.9 13.2 10.7 11.5 6.4% 12.8% 14.6% 10.1% 19.2% 12.3% Electrical works products (other than lighting) 10.8 9.5 14.3 16.2 15.4% 11.6% 19.5% 11.3% 12.1% 10.7% Heating or cooling 10.8 12.6 11.2 13.2 11.2% 7.6% 9.2% 9.7% 9.6% 9.6% Doors or windows 11.9 10.5 12.5 11.5 9.7% 5.2% 8.8% 8.0% 8.8% 8.8% Floorcoverings 11.9 10.0 10.3 17.9 13.5% 9.2% 11.1% 8.8% 10.5% 8.4% Other 3.0 1.6 1.3 1.3 1.5% 2.0% 3.1% 2.1% 2.5% 2.7% Luxury Products*Brands they boughtProduct categories they boughtBrands they bought Purchase rate Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 May 1, 2023 Jul 17, 2023 Oct 2, 2023 Dec 18, 2023 Mar 4, 2024 Mar 27, 2024 % that purchased in this category/sector in prior three months 34.4 34.0 32.6 35.5 33.0% 35.3% 27.5% 23.0% 33.3% 36.0% 38.8% Brands they bought Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 May 1, 2023 Jul 17, 2023 Oct 2, 2023 Dec 18, 2023 Mar 4, 2024 Mar 27, 2024 Gucci 14.2 18.2 25.6 29.6 22.0% 28.4% 22.7% 26.1% 18.8% 20.1% 29.5% Dior 9.0 16.2 20.3 22.5 18.2% 28.4% 20.0% 18.5% 12.0% 24.3% 26.9% Louis Vuitton 9.0 11.0 21.8 25.4 11.4% 23.4% 23.6% 19.6% 18.8% 20.1% 24.4% Coach 14.8 18.2 21.1 21.1 26.5% 16.3% 23.6% 19.6% 27.8% 27.1% 21.8% Balenciaga 4.5 13.0 9.8 11.3 14.4% 17.7% 10.9% 7.6% 12.0% 9.7% 19.2% Prada 7.7 13.6 15.0 12.7 10.6% 23.4% 12.7% 6.5% 10.5% 13.2% 19.2% Chanel 7.7 11.0 21.8 12.0 24.2% 29.8% 18.2% 14.1% 16.5% 18.8% 17.9% Kate Spade 18.7 17.5 15.0 13.4 17.4% 12.8% 12.7% 12.0% 9.8% 16.0% 17.9% Versace 8.4 16.2 19.5 10.6 17.4% 24.1% 13.6% 17.4% 18.0% 14.6% 17.3% Burberry 13.6 13.6 17.3 14.8 9.8% 16.3% 13.6% 15.2% 12.0% 13.9% 17.3% Fendi 6.5 9.7 13.5 12.7 11.4% 9.9% 10.0% 3.3% 9.0% 12.5% 16.7% Dolce & Gabbana 11.6 11.0 12.0 12.0 18.9% 14.2% 16.4% 16.3% 12.8% 14.6% 15.4% Rolex 8.4 9.7 12.0 19.0 17.4% 19.1% 10.9% 3.3% 9.0% 9.7% 15.4% Tiffany 7.1 11.7 14.3 16.2 14.4% 15.6% 7.3% 14.1% 12.8% 11.8% 13.5% Saint Laurent 3.9 8.4 13.5 9.2 15.2% 14.9% 12.7% 7.6% 9.8% 11.1% 12.8% Any electronics brand 24.5 22.1 20.3 19.0 13.6% 13.5% 17.3% 15.2% 15.0% 22.2% 12.8% Hermès 4.5 4.6 4.5 12.0 12.1% 21.3% 4.5% 8.7% 7.5% 9.0% 12.2% Other 25.8 17.5 10.5 9.2 7.6% 7.1% 15.5% 9.8% 8.3% 13.9% 9.0% Bottega Veneta 5.8 7.8 8.3 10.6 12.9% 9.2% 4.5% 6.5% 10.5% 9.0% 7.1% *Defined as the highest-end, designer products that are sold by exclusive brands and retailers, almost always at high prices, in categories such as fashion, beauty/grooming/fragrance, home goods, electronics (including high-end smartphones) and others. We do not include automobiles, houses/property and services (such as vacations) in our definition of luxury products. Product categories they bought Product categories they bought Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 May 1, 2023 Jul 17, 2023 Oct 2, 2023 Dec 18, 2023 Mar 4, 2024 Mar 27, 2024 Clothing 41.9 40.9 47.4 52.1 47.7% 54.6% 41.8% 44.6% 49.6% 49.3% 57.1% Footwear 31.0 31.8 42.9 39.4 31.8% 44.0% 39.1% 30.4% 33.8% 45.1% 44.2% Beauty/grooming/fragrance 31.0 27.9 41.4 31.0 46.2% 48.2% 39.1% 47.8% 40.6% 47.2% 39.7% Electronics (incl. high-end smartphones) 32.3 35.7 35.3 35.9 36.4% 41.1% 31.8% 27.2% 33.1% 42.4% 34.6% Handbags 22.6 25.3 30.1 27.5 28.0% 34.0% 21.8% 26.1% 30.8% 29.9% 30.8% Home and furniture 16.8 21.4 18.0 23.2 20.5% 29.8% 20.0% 20.7% 19.5% 19.4% 25.0% Other personal accessories (wallets, belts, luggage, hair accessories, etc) 12.3 17.5 25.6 23.2 28.8% 30.5% 27.3% 25.0% 23.3% 21.5% 19.9% Other 12.9 9.1 4.5 1.4 3.8% 4.3% 3.6% 3.3% 2.3% 4.9% 3.8% *Defined as the highest-end, designer products that are sold by exclusive brands and retailers, almost always at high prices, in categories such as fashion, beauty/grooming/fragrance, home goods, electronics (including high-end smartphones) and others. We do not include automobiles, houses/property and services (such as vacations) in our definition of luxury products. Mass Merchandisers and Warehouse ClubsRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Feb 14, 2022 May 9, 2022 Aug 1, 2022 Oct 24, 2022 Jan 16, 2023 Apr 3, 2023 Jun 19, 2023 Sep 4, 2023 Nov 20, 2023 Feb 5, 2024 Apr 22, 2024 Jul 15, 2024 % that purchased in this category/sector in prior three months 92.6 89.5 86.1 92.0 90.8 91.3% 89.0% 87.3% 87.3% 91.1% 85.9% 92.8% Retailers they purchased from Feb 14, 2022 May 9, 2022 Aug 1, 2022 Oct 24, 2022 Jan 16, 2023 Apr 3, 2023 Jun 19, 2023 Sep 4, 2023 Nov 20, 2023 Feb 5, 2024 Apr 22, 2024 Jul 15, 2024 Walmart 62.2 67.9 77.4 86.6 76.6 75.0% 79.3% 63.5% 67.7% 70.9% 64.5% 71.3% Target 46.1 51.2 45.1 45.7 36.4 34.8% 40.3% 39.0% 35.0% 42.5% 34.0% 42.4% Costco 40.2 34.7 27.4 21.8 31.4 31.3% 23.0% 30.8% 27.0% 30.1% 24.8% 33.7% Sam's Club 28.1 31.3 28.7 27.2 26.2 37.5% 21.6% 24.6% 22.1% 23.2% 22.1% 29.9% BJ's Wholesale Club 10.2 12.5 10.8 8.3 10.5 15.2% 7.0% 9.7% 9.7% 9.4% 8.4% 9.5% Product categories they bought Product categories they bought Feb 14, 2022 May 9, 2022 Aug 1, 2022 Oct 24, 2022 Jan 16, 2023 Apr 3, 2023 Jun 19, 2023 Sep 4, 2023 Nov 20, 2023 Feb 5, 2024 Apr 22, 2024 Jul 15, 2024 Food or beverages (i.e., groceries) 65.6 65.8 75.0 67.3 64.5 56.5% 70.9% 62.5% 54.8% 65.4% 60.5% 67.6% Everyday household products (e.g., cleaning products, paper towels, laundry products) 53.4 56.1 52.2 57.3 47.1 45.7% 54.6% 51.4% 44.9% 54.6% 46.4% 56.4% Toiletries/personal care products (e.g., shampoo, deodorant, shaving, baby toiletries) 47.8 49.6 54.4 59.7 43.5 44.6% 55.8% 48.9% 43.2% 51.4% 40.4% 50.1% Health products (e.g., vitamins, medicines, health devices) 38.8 40.5 36.8 36.9 33.1 34.0% 35.9% 35.0% 30.8% 36.3% 34.2% 37.7% Pet products 30.5 30.0 30.9 38.7 28.9 31.5% 33.6% 29.5% 25.6% 28.6% 29.0% 31.9% Clothing, footwear or fashion accessories 33.4 35.8 32.6 33.1 28.4 32.6% 41.5% 30.5% 27.5% 33.3% 32.3% 28.4% Cosmetics, skincare or fragrance products 20.7 21.7 23.0 26.9 19.0 24.7% 23.8% 22.3% 18.6% 20.7% 17.4% 24.4% Home-improvement or garden products 16.3 27.9 16.4 13.5 10.2 18.8% 16.3% 14.6% 8.2% 12.3% 15.6% 16.5% Toys or games 14.4 14.1 14.0 19.9 14.3 17.4% 12.0% 14.4% 15.6% 16.5% 14.1% 13.5% Electronics (e.g., computers, TVs, smartphones, games consoles, etc.) 11.2 14.1 11.3 15.9 13.5 14.9% 12.3% 8.2% 11.2% 15.1% 13.6% 12.7% Books, movies, music or video games 13.9 15.7 14.0 11.8 11.8 14.9% 10.6% 10.2% 13.4% 16.3% 9.4% 12.5% Household appliances (e.g., coffee machines, washing machines, vacuum cleaners, etc.) 15.4 14.4 15.2 16.4 14.6 15.2% 13.7% 9.2% 11.2% 13.6% 11.4% 10.7% Party products/craft products 10.7 12.5 8.6 11.8 9.9 12.0% 10.1% 7.9% 6.2% 9.6% 7.9% 10.5% Cigarettes/tobacco/e-cigarettes 5.1 8.4 8.6 15.6 13.5 16.0% 12.0% 8.7% 8.9% 8.9% 6.9% 9.7% Furniture, furnishings or decorative products for the home 10.7 13.1 9.8 13.5 10.5 11.1% 9.8% 10.2% 8.7% 13.1% 5.7% 9.7% Auto products 11.0 10.2 9.6 13.2 8.0 12.5% 7.6% 12.2% 7.9% 10.4% 7.9% 9.0% Sports/fitness products (ex. clothing/footwear) 7.8 10.2 10.0 10.2 7.2 10.9% 9.5% 9.2% 11.2% 12.6% 11.2% 8.7% Jewelry or watches 5.4 8.4 6.9 6.7 5.0 7.9% 5.0% 6.5% 5.7% 6.2% 5.7% 5.2% Bags or luggage 6.3 8.1 6.1 4.8 5.2 7.3% 4.2% 4.7% 4.2% 4.4% 3.7% 3.0% Other 1.0 1.6 1.5 0.3 1.7 1.9% 1.7% 1.7% 0.7% 0.7% 1.7% 1.0% Off-Price RetailersRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Mar 27, 2023 Jun 12, 2023 Aug 28, 2023 Nov 13, 2023 Jan 29, 2024 Apr 15, 2024 Jul 8, 2024 % that purchased in this category/sector in prior three months 46.9 51.7 50.8 44.5 50.1 61.0% 48.1% 51.5% 53.5% 58.6% 51.6% 52.7% Retailers they purchased from Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Mar 27, 2023 Jun 12, 2023 Aug 28, 2023 Nov 13, 2023 Jan 29, 2024 Apr 15, 2024 Jul 8, 2024 T.J. Maxx 52.0 47.8 47.7 38.8 46.3 32.4% 44.3% 48.5% 48.1% 48.9% 41.8% 48.4% Marshalls 35.4 39.4 38.4 32.0 45.3 23.0% 37.1% 35.9% 29.9% 36.2% 34.6% 34.7% Ross Dress for Less 25.3 31.9 27.3 25.8 21.9 23.8% 27.3% 28.6% 23.8% 24.7% 30.3% 29.1% HomeGoods 33.3 35.4 27.8 24.7 27.9 30.7% 26.8% 27.2% 27.1% 29.4% 27.4% 24.4% Burlington 12.6 22.1 23.6 23.6 25.4 19.7% 14.9% 17.0% 22.9% 22.6% 21.6% 22.1% Nordstrom Rack 19.7 18.1 19.0 11.8 15.4 16.0% 12.4% 13.1% 18.7% 14.5% 16.8% 17.4% Macy's Backstage 7.1 9.7 13.0 12.9 9.5 24.2% 4.6% 5.8% 14.5% 12.8% 15.9% 15.5% Sierra 6.1 8.0 8.3 7.9 7.0 15.2% 2.6% 3.9% 4.2% 3.4% 6.3% 7.5% Other 7.1 8.9 9.7 7.9 9.5 7.0% 9.3% 9.2% 9.3% 10.6% 13.0% 7.0% Homesense 8.1 9.7 7.4 6.7 10.0 13.9% 3.6% 3.4% 6.1% 3.0% 7.2% 7.0% dd's Discounts 6.1 12.0 8.3 7.9 8.5 20.1% 5.2% 3.9% 6.1% 5.1% 9.6% 5.6% Saks Off 5th 9.1 8.0 9.3 10.7 9.5 12.7% 4.1% 7.3% 4.7% 4.3% 6.7% 5.6% Product categories they bought Product categories they bought Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Mar 27, 2023 Jun 12, 2023 Aug 28, 2023 Nov 13, 2023 Jan 29, 2024 Apr 15, 2024 Jul 8, 2024 Women's Clothing 48.5 45.1 45.8 42.7 39.3 33.6% 44.8% 49.0% 46.7% 40.4% 38.0% 46.0% Men's Clothing 31.8 33.2 33.8 36.0 37.8 34.0% 35.6% 37.4% 38.8% 47.7% 40.4% 42.3% Home Products (e.g., Decor, Furniture, Kitchen Items, Linens, Lighting, Appliances) 36.9 40.7 29.6 29.8 36.3 42.6% 35.1% 29.1% 29.9% 38.7% 36.5% 31.5% Footwear 25.8 29.7 30.1 30.3 27.4 28.7% 23.2% 34.0% 28.5% 26.8% 32.7% 27.2% Beauty and Personal Care (e.g., Cosmetics, Fragrance, Skincare, Beauty Tools) 25.3 19.0 24.5 26.4 29.9 34.0% 22.2% 29.1% 25.7% 28.1% 30.8% 24.4% Accessories (e.g., Belts, Handbags, Hats, Gloves, Scarves) excluding jewelry 23.7 20.4 23.6 20.8 30.3 27.1% 26.8% 23.3% 28.0% 27.7% 31.3% 22.1% Kids' Clothing 21.2 25.7 25.9 25.8 25.9 25.8% 22.7% 23.3% 22.0% 25.5% 19.7% 18.8% Toys 15.7 19.5 16.7 16.9 20.9 23.0% 11.9% 13.6% 15.4% 18.3% 16.8% 13.1% Jewelry 11.1 14.6 16.7 19.1 17.4 17.2% 9.3% 11.2% 11.2% 12.3% 15.9% 11.7% Other 5.6 7.5 8.3 5.6 6.5 3.7% 5.7% 7.8% 5.1% 4.3% 7.2% 7.0% We surveyed 400+ US respondents online on each of the dates shown. The results have a margin of error of +/- 5%, with a 95% confidence interval. This report is for Premium subscribers only. Learn more about subscriptions here.
