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The US Retail Media Market: Understanding the Ad Buyer’s Perspective in CPG

Ad buyers increasingly expect more from retailers’ retail media networks (RMNs), including more personalized and targeted ads. Coresight Research and NIQ explore shortfalls and opportunities in the retail media market, including personalized promotions, from a CPG brand advertiser’s perspective, and discuss their implications for retailers, based on proprietary Coresight Research survey data.

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Insights Video: Key Themes from Groceryshop 2023

In this Insights Video, we present highlights from our coverage of Groceryshop 2023, across themes including unified shopping experiences, future-proofing and new growth opportunities. Coresight Research is a research partner of Groceryshop 2023.

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