Retail 2026: 10 Trends Driving Retail Media

Retail 2026: 10 Trends Driving Retail Media

Deep Dive
Primary Analyst:
Madhav Pitaliya
Sujeet Naik
Contributors
Primary Analyst:
Madhav Pitaliya, Analyst
Sujeet Naik, Analyst
Sector Lead: Steven Winnick, Vice President—Innovator Services

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Reasons to Read

Unlock the future of retail media with insights into the global market, projected to grow at a 14.0% year-over-year pace through 2026. Dive into 10 game-changing trends that are shaping the future of advertising.

  • How are RMNs expanding beyond sales incrementality to support brand-building with AI-driven campaigns?
  • Why is in-store media becoming a game-changer for marketing strategies?
  • How is CTV transforming retail media with shoppable features and closed-loop measurement?
  • How is AI optimizing ad formats, targeting and workflow automation?
  • How are retailers using first-party data to gain a competitive edge in a privacy-first environment?
  • How can retailers and brands improve performance by integrating marketing, sales and technology teams?

Companies mentioned in this report include: Amazon, Best Buy, Frasers Group, Kroger, Rockbot, Ulta Beauty and Walmart.

This report is sponsored by Rockbot, a leader in in-store media solutions that empowers businesses with audio, digital signage, retail promotions and more.

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