Reasons to Read

As part of our coverage of the 2026 holiday season, Coresight Research examines the potential of Black Friday this year (November 27), including proprietary survey data on consumers’ shopping intentions and major retailers’ Black Friday plans and promotions.

Read this report to discover answers to these and other questions:

• How are inflation and economic uncertainty shaping consumer shopping behavior ahead of Black Friday 2026?
• What does Coresight Research’s proprietary consumer survey data reveal about demand and shopping channel preferences this Black Friday?
• How are major retailers adjusting their Black Friday strategies—including timing, promotions and AI tools—to drive traffic and sales?
• What are the broader retail and macroeconomic implications for Black Friday within the Holiday 2026 season?

Companies mentioned in this report include: Amazon, Best Buy, Costco Wholesale, The Home Depot, JCPenney, Kohl’s, Levi’s, Macy’s, Target, Walmart.

Data in this report include: US consumer survey insights on Black Friday shopping intentions and behaviors; product category breakdowns for in-store and online shopping; retailer-specific Black Friday promotional strategies and AI initiatives.

Other relevant research: 

• Holiday 2026: US Consumer Survey and Retail Outlook—Unit Growth Under Pressure as Consumers Rethink How They Shop
• All our coverage of US holiday retail