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Singles’ Day—The 11.11 Global Shopping Festival

Singles' Day—The 11.11 Global Shopping Festival

Coresight Research reports keep you up to speed on Singles’ Day, also known as 11.11 or Double 11. Singles’ Day started in 1993 at Nanjing University as a day for students to celebrate their singledom. In 2009, Alibaba transformed the holiday from an “anti-Valentine’s Day” for Chinese singletons to the “11.11 Global Shopping Festival,” and JD.com now participates with its own multi-day event culminating on November 11.

Singles’ Day has become the world’s biggest 24-hour online sale, with Alibaba and JD each achieving sales levels higher than Black Friday and Cyber Monday combined. Singles’ Day is also expanding globally with retailers offering Singles’ Day sales in the US, Europe, Southeast Asia, Russia and Brazil.

Singles' Day 2020

Singles' Day 2019

Insight Report | November 19, 2019

Singles’ Day 2019: Analyzing New Products

Flash Report | November 11, 2019

Singles’ Day 2019: What We Saw from Alibaba

Singles' Day 2018

Insight Report | November 14, 2018

Reports from 2018 Singles’ Day around the World

Singles' Day 2015-2017

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