Singles’ Day—The 11.11 Global Shopping Festival

Singles' Day—The 11.11 Global Shopping Festival

Coresight Research reports keep you up to speed on Singles’ Day, also known as 11.11 or Double 11. Singles’ Day started in 1993 at Nanjing University as a day for students to celebrate their singledom. In 2009, Alibaba transformed the holiday from an “anti-Valentine’s Day” for Chinese singletons to the “11.11 Global Shopping Festival,” and JD.com now participates with its own multi-day event culminating on November 11.

Singles’ Day has become the world’s biggest 24-hour online sale, with Alibaba and JD each achieving sales levels higher than Black Friday and Cyber Monday combined. Singles’ Day is also expanding globally with retailers offering Singles’ Day sales in the US, Europe, Southeast Asia, Russia and Brazil.

Singles' Day 2023

Singles' Day 2022

Singles' Day 2021

Insight Report | November 19, 2021

Singles’ Day 2021: New Marketing Trends Premium

Insight Report | November 18, 2021

Singles’ Day 2021: New Entrants Premium

Insight Report | September 13, 2021

Two Months to Singles’ Day: New Products Premium

Singles' Day 2020

Insight Report | November 19, 2020

Singles’ Day 2020: Analyzing New Entrants Premium

Insight Report | November 17, 2020

Singles’ Day 2020: Analyzing New Products Premium

Singles' Day 2019

Insight Report | November 19, 2019

Singles’ Day 2019: Analyzing New Products Premium

Singles' Day 2018

Singles' Day 2015-2017