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Singles’ Day—The 11.11 Global Shopping Festival

Singles' Day—The 11.11 Global Shopping Festival

Coresight Research reports keep you up to speed on Singles’ Day, also known as 11.11 or Double 11. Singles’ Day started in 1993 at Nanjing University as a day for students to celebrate their singledom. In 2009, Alibaba transformed the holiday from an “anti-Valentine’s Day” for Chinese singletons to the “11.11 Global Shopping Festival,” and JD.com now participates with its own multi-day event culminating on November 11.

Singles’ Day has become the world’s biggest 24-hour online sale, with Alibaba and JD each achieving sales levels higher than Black Friday and Cyber Monday combined. Singles’ Day is also expanding globally with retailers offering Singles’ Day sales in the US, Europe, Southeast Asia, Russia and Brazil.

Singles' Day 2020

Insight Report | November 20, 2020

Singles’ Day 2020: Analyzing New Retail Strategies premium

Insight Report | November 19, 2020

Singles’ Day 2020: Analyzing New Entrants premium

Event Coverage | November 18, 2020

Singles’ Day 2020: Highlights from Alibaba’s Observing China ForumRegister for free access

Insight Report | November 17, 2020

Singles’ Day 2020: Analyzing New Products premium

Insight Report | November 13, 2020

Singles’ Day 2020: Making an Impact Around the World premium

Flash Report | November 5, 2020

Singles’ Day 2020: Early Observations of Alibaba’s Double 11Register for free access

Singles' Day 2019

Insight Report | November 20, 2019

Singles’ Day 2019: Analyzing Four New Retail Strategies premium

Event Coverage | November 19, 2019

Singles’ Day 2019: Observing China Forum—Digitalization Is Reshaping CommerceRegister for free access

Insight Report | November 19, 2019

Singles’ Day 2019: Analyzing New Products premium

Insight Report | November 14, 2019

Singles’ Day 2019: Making an Impact around the World premium

Flash Report | November 11, 2019

Singles’ Day 2019: What We Saw from AlibabaRegister for free access

Singles' Day 2018

Insight Report | November 14, 2018

Reports from 2018 Singles’ Day around the World

Singles' Day 2015-2017

Insight Report | October 25, 2016

Alibaba Kicks Off Singles’ Day Global Shopping Festival premium

Flash Report | October 15, 2015

Alibaba Launches Singles’ Day Global Shopping FestivalRegister for free access

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