Deep Dive 10 minutes PremiumA Guide to Entering China for Foreign Brands and Retailers, Part 3: Breaking into the China Market — Optimizing Marketing and Promotional Strategies for Singles’ Day Coresight Research March 5, 2019 Executive SummaryIn this, our third report in our series A Guide to Entering China for Foreign Brands and Retailers, we focus on how foreign brands can use Singles’ Day as a springboard to enter China, leveraging our proprietary data on brands’ sales performance on Singles’ Day 2018 on Tmall. Our findings focus on four categories: women’s wear, women’s skincare, snacks and diapers. Within women’s wear, top brands such as Uniqlo offered free delivery and used social media to build demand. For women’s skincare, top brands such as Pechoin leveraged online campaigns and customer reviews. In the snacks category, the Three Squirrels brand introduced 11 new products through its “Squirrel Made 2018” event and used live streaming to showcase selected products. In the diapers category, top brands such as Pampers collaborated with Tmall to give out free samples. Our data show that Singles’ Day is about more than just price promotions: Social media campaigns, product launches and special events helped build consumer excitement and drive sales on Singles’ Day. Click here to view more reports about China Market Entry. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2024, Week 3: Greggs To Open 140 Stores in the UKCES 2024: Pre-Conference Insights on AI, Health, Inclusivity and Sustainability—A Powerhouse Quartet of InnovationMarket Navigator: US Apparel and Footwear Retailing—After the Bounce, What’s Next?Holiday 2024—Toys Are in Demand This Week: US Consumer Survey Insights