China Market Entry
China presents a vast opportunity for Western companies. China’s retail market is growing at 8% vs. 2% in the US and EU, and China’s shopping holidays dwarf their US equivalents (Single’s Day vs Black Friday). But opportunity comes with challenges: China’s consumers have unique tastes and while they desire imported products, they also expect localization.
Coresight Research has deep expertise in China and can help you create an effective market entry strategy, navigating the pitfalls so you can maximize the opportunity. Start by checking out our market guides to better understand how your company can succeed in China.