Insight Report 8 minutes PremiumInsights from China: How Brands Can Harness the Power of KOLs and KOCs Coresight Research April 14, 2020 What's InsideKey opinion leaders (KOLs) and key opinion consumers (KOCs) are social media influencers whose product reviews can drive sales in particular sectors by mobilizing consumer spending. We discuss how brand and retailers can tap into the China market by leveraging influencers as a marketing strategy. In doing so, we consider the following content: The rise of KOCs Livestreaming as a booming trend China’s diverse social media landscape Accessing the lifetime value of customers The popularity of KOLs, particularly in the beauty sector Implications for brands This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Home Depot Investor and Analyst Conference 2023: Three Key Growth OpportunitiesWeekly US and UK Store Openings and Closures Tracker 2023, Week 5: US Openings Up 11%Insights Video: Exploring the Transformative Impact of Generative AI—Premium Subscriber CallAmazon Apparel US Consumer Survey 2023—Infographic: Understanding Amazon Fashion and Why Consumers Choose It