Insight ReportInsights from China: How Brands Can Harness the Power of KOLs and KOCs Coresight Research April 14, 2020 Reasons to ReadKey opinion leaders (KOLs) and key opinion consumers (KOCs) are social media influencers whose product reviews can drive sales in particular sectors by mobilizing consumer spending. We discuss how brand and retailers can tap into the China market by leveraging influencers as a marketing strategy. In doing so, we consider the following content: The rise of KOCs Livestreaming as a booming trend China’s diverse social media landscape Accessing the lifetime value of customers The popularity of KOLs, particularly in the beauty sector Implications for brands Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail Crime and Shrink: More Shoppers Say No to Locked-Up Merchandise; Self-Checkout Gets a Makeover2026 Sector Outlook: US Beauty Retailing—Fragrance, GLP-1 and Science-Led Innovation To Drive ExpansionEarnings Insights 4Q24, Week 1: Levi Strauss, P&G, Walgreens and Others Post Sales Growth, While Burberry and Kimberly-Clark Report DeclinesHigher-Income Sentiment Declines; Holiday Shopping Lull Before a Promotional Surge: US Consumer Survey Insights
