Insight Reports 8 minutes premiumInsights from China: How Brands Can Harness the Power of KOLs and KOCs Author By Coresight Research April 14, 2020 What's InsideKey opinion leaders (KOLs) and key opinion consumers (KOCs) are social media influencers whose product reviews can drive sales in particular sectors by mobilizing consumer spending. We discuss how brand and retailers can tap into the China market by leveraging influencers as a marketing strategy. In doing so, we consider the following content: The rise of KOCs Livestreaming as a booming trend China’s diverse social media landscape Accessing the lifetime value of customers The popularity of KOLs, particularly in the beauty sector Implications for brands April 14, 2020 premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in: