Insight ReportCapitalizing on the Moment: What the FIFA World Cup 2026 Reveals About Retail’s Attention Economy Aditya Kaushik, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Retail Research July 31, 2026 Reasons to ReadUnderstand whether the FIFA World Cup 2026 delivered the retail dividend forecasters promised, and where that dividend actually landed. Read this report to discover answer to these questions: Did US retail see a meaningful lift from the World Cup, and if so, where did it concentrate? How did actual consumer engagement and spending compare with Coresight Research’s pre-tournament forecast? Which categories and brands captured the deepest consumer attention, and why? What does the World Cup confirm about Coresight Research’s BEST framework and the retail value of cultural moments? Companies mentioned in this report include: Academy Sports + Outdoor, Adidas, Bank of America, Dick’s Sporting Goods, Target and Walmart. Data in this research report include: pre-and post-tournament Coresight Research consumer survey data on World Cup engagement, spending categories, spending amounts and spending reallocation; Bank of America card-transaction data; Placer.ai foot-traffic data. Other relevant research: Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for
