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US Consumer Tracker Databank

Coresight Research’s US Consumer Tracker Databank provides insight into US consumer behaviors from our weekly tracker surveys.

The US Consumer Tracker Databank includes data on the following:

  • Purchasing Behavior: Which, if any, product categories consumers are purchasing more or purchasing less due to the coronavirus outbreak. 
  • Retailers Shopped: Which, if any, major retailers consumers have purchased food and nonfood products from in the two weeks prior to each survey.
  • Online and In-Store Purchases: Which, if any, categories consumers have purchased online and in store in the two weeks prior to each survey.
Purchasing Behavior

We asked consumers which products they are buying more/less because of the coronavirus outbreak.

Are you purchasing any products more/less because of the coronavirus outbreak? (% of Respondents)

Base: US Internet users aged 18+
Source: Coresight Research

Which categories are you making more purchases of due to the coronavirus outbreak? (% of Respondents)

Respondents could select multiple options
Base: US Internet users aged 18+
Source: Coresight Research

Which categories are you making less purchases of due to the coronavirus outbreak? (% of Respondents)

Respondents could select multiple options
Base: US Internet users aged 18+
Source: Coresight Research

Retailers Shopped

We asked consumers which retailers they had bought from in the two-week period preceding the survey, for food and nonfood products.

Which retailers respondents have bought any food products from in the past two weeks

*Kroger banners include City Market, Fred Meyer, Harris Teeter, King Soopers, Kroger, Ralphs and Smith’s Food & Drug
**Ahold Delhaize banners include Food Lion, Giant, Hannaford and Stop & Shop
Base: US Internet users aged 18+
Source: Coresight Research

Which retailers respondents have bought any nonfood products from in the past two weeks

*TJX banners include HomeGoods, HomeSense. Marshalls, Sierra and T.J. Maxx
Base: US Internet users aged 18+
Source: Coresight Research

Online and In-Store Purchases

We asked consumers what they had purchased in-store and online in the two-week period preceding the survey.

What product categories respondents have purchased online in the past two weeks

Base: US Internet users aged 18+
Source: Coresight Research

What product categories respondents have purchased in-store in the past two weeks

Base: US Internet users aged 18+
Source: Coresight Research

We surveyed 400+ US respondents online on each of the dates shown. The results have a margin of error of +/- 5%, with a 95% confidence interval.

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