The Coresight Research US Consumer Tracker Databank provides insight into US consumer behaviors from our weekly tracker surveys. The Databank includes quarterly data on where consumers are shopping and what they are buying for 12 major US retail sectors or categories—Coresight Research typically surveys consumers on each sector/category every 12 weeks. For more insights from our weekly surveys, please see the US Consumer Tracker series of reports. This Databank is updated weekly. The US Consumer Tracker Databank includes data on the following: US Retailers’ Shopper Profiles: Our quarterly shopper profiles show the average age and household income of survey respondents who had purchased from the named retailers in the quarter. Retailers Shopped: Which, if any, major retailers consumers have purchased food and nonfood products from in the two weeks prior to each survey. Online and In-Store Purchases: Which, if any, categories consumers have purchased online and in store in the two weeks prior to each survey. Clothing and Apparel Accessory Products: Retailers shoppers purchased from, product categories they bought and brands they purchased. Beauty Products: Retailers shoppers purchased from and product categories they purchased. Department Stores: Retailers shoppers purchased from and product categories they purchased. Dollar Stores: Retailers shoppers purchased from and product categories they purchased. Drugstore and Pharmacy Retailers: Retailers shoppers purchased from and product categories they purchased. E-Commerce/Online Purchases: Retailers shoppers purchased from and product categories they purchased. Footwear Products: Retailers shoppers purchased from, product categories they bought and brands they purchased. Home-Furnishing/Décor Products: Retailers shoppers purchased from and product categories they purchased. Home-Improvement and Garden-Improvement Products: Retailers shoppers purchased from and product categories they purchased. Luxury Products: Brands shoppers purchased and product categories they purchased. Mass Merchandisers and Warehouse Clubs: Retailers shoppers purchased from and product categories they purchased. Off-Price Retailers: Retailers shoppers purchased from and product categories they purchased. US Retailers' Shopper Profiles Our quarterly shopper profiles show the average age and household income of survey respondents who had purchased from the named retailers in the quarter. These proprietary demographic profiles are based on over 5,200 survey responses undertaken by Coresight Research—each week, for our US Consumer Tracker report, we ask respondents which retailers (if any) they have purchased food and nonfood products from in the prior two weeks. Food ShoppersNonfood PurchasesFood Shoppers wdt_ID Category Ahold Delhaize* Albertsons/Safeway Aldi Amazon Costco Dollar General Dollar Tree/Family Dollar Kroger** Publix Sam's Club Target Trader Joe's Walmart Whole Foods Market Average of Surveyed Food Purchasers 2 Age (Years) 43 46 45 40 42 42 42 44 42 41 39 41 43 40 44 9 Household Income (USD Thous.) 81 87 76 87 99 62 60 74 82 84 87 99 67 99 73 *Food Lion/Giant/Hannaford/Stop & Shop **Kroger/City Market/Fred Meyer/Harris Teeter/King Soopers/Ralphs/Smith’s Food & Drug/Dillons/Fry’s Base: 5,230 US respondents aged 18+, surveyed October-December 2022 Source: Coresight Research Nonfood Purchases wdt_ID Category Amazon Costco Dollar General Dollar Tree/Family Dollar eBay Kohl's Macy's Sam's Club Target TJX* Walmart Average of Surveyed Nonfood Purchasers 2 Age (Years) 44 43 43 44 40 41 37 41 39 38 44 44 9 Household Income (USD Thous.) 80 103 62 62 88 88 97 86 86 86 69 74 *T.J. Maxx/Marshalls/HomeGoods/HomeSense/Sierra Base: 5,230 US respondents aged 18+, surveyed October-December 2022 Source: Coresight Research Retailers Shopped We asked consumers which retailers they had bought from in the two-week period preceding the survey, for food and nonfood products. Food PurchasesNonfood PurchasesFood Purchases Which retailers respondents have bought any food products from in the past two weeks *Kroger banners include City Market, Fred Meyer, Harris Teeter, King Soopers, Kroger, Ralphs and Smith’s Food & Drug **Ahold Delhaize banners include Food Lion, Giant, Hannaford and Stop & Shop Base: US Internet users aged 18+ Source: Coresight Research Nonfood Purchases Which retailers respondents have bought any nonfood products from in the past two weeks *TJX banners include HomeGoods, HomeSense. Marshalls, Sierra and T.J. Maxx Base: US Internet users aged 18+ Source: Coresight Research Online and In-Store Purchases We asked consumers what they had purchased in-store and online in the two-week period preceding the survey. Online PurchasesIn-Store PurchasesOnline Purchases What product categories respondents have purchased online in the past two weeks Base: US Internet users aged 18+ Source: Coresight Research In-Store Purchases What product categories respondents have purchased in-store in the past two weeks Base: US Internet users aged 18+ Source: Coresight Research Clothing and Apparel Accessory ProductsRetailers they purchased fromProduct categories they boughtBrands they boughtRetailers they purchased from Purchase rate Feb 7, 2022 May 3, 2022 Jul 25, 2022 Oct 17, 2022 Jan 9, 2023 % that purchased in this category/sector in prior three months 76.2 69.8 75.6 67.3 76.0 Retailers they purchased from Feb 7, 2022 May 3, 2022 Jul 25, 2022 Oct 17, 2022 Jan 9, 2023 Amazon 45.4 41.6 49.6 40.0 45.4 Walmart 34.2 31.8 37.4 48.9 43.8 Target 27.6 23.8 34.3 22.2 22.7 Kohl's 23.1 18.9 27.2 18.9 18.4 Macy's 15.3 12.6 17.3 13.0 15.1 T.J Maxx/Marshalls 19.8 18.5 19.5 15.9 12.5 JCPenney 10.2 10.1 14.7 12.2 11.8 Ross Stores 10.5 9.4 14.2 13.7 11.8 Old Navy 14.7 11.9 18.1 14.4 10.5 H&M 6.0 8.4 9.3 8.5 10.2 Dick's Sporting Goods 8.7 7.0 10.8 8.1 9.5 Victoria's Secret 9.3 5.2 10.5 7.8 9.5 Other 17.4 17.8 16.7 10.7 9.2 Foot Locker 5.1 3.9 7.4 11.5 7.9 Shein 9.0 9.1 10.5 10.7 7.9 Nordstrom/Nordstrom Rack 7.2 5.9 8.2 7.4 7.6 Gap 5.7 3.5 9.1 7.8 7.2 Academy Sports and Outdoors 5.1 3.2 7.6 4.4 5.9 American Eagle 5.7 5.6 8.2 10.0 5.9 Urban Outfitters 3.6 2.8 6.2 5.6 4.3 Zara 3.6 5.6 7.1 6.7 3.3 Uniqlo 2.7 3.9 5.7 4.4 3.0 Lululemon Athletica 4.2 2.8 5.4 4.1 2.6 Aerie 2.7 4.6 6.2 4.4 2.0 Abercrombie & Fitch 3.3 4.2 4.2 4.1 1.0 Product categories they bought Product categories they bought Feb 7, 2022 May 3, 2022 Jul 25, 2022 Oct 17, 2022 Jan 9, 2023 NIKE 24.0 19.9 32.3 35.9 34.9 Under Armour 19.2 14.3 22.4 16.7 26.3 Adidas 16.2 16.8 26.3 24.1 24.7 Levi's 17.7 16.8 18.4 25.6 21.4 Have not bought branded clothing/apparel accessories 25.5 31.8 22.4 20.0 18.4 Puma 10.5 8.7 13.9 16.7 15.8 Vans 13.2 8.0 12.5 16.7 13.8 Calvin Klein 9.9 11.2 16.1 14.1 13.2 The North Face 13.2 9.4 9.6 13.7 10.9 Carter's 8.4 7.7 9.9 8.1 10.5 Ralph Lauren 7.5 7.0 11.0 12.2 10.5 Tommy Hilfiger 11.4 7.7 13.3 14.8 9.5 Guess? 3.9 7.3 8.5 5.2 7.9 Other 16.8 17.8 12.2 10.0 12.5 Brands they bought Brands they bought Feb 7, 2022 May 3, 2022 Jul 25, 2022 Oct 17, 2022 Jan 9, 2023 T-shirts 42.6 44.8 57.2 48.5 48.7 Socks 39.0 24.1 35.7 42.6 41.1 Pants or shorts 43.5 51.1 48.7 52.6 39.5 Athletic/performance apparel 25.5 29.7 29.7 24.8 31.6 Sweaters, jerseys or pullovers 33.9 17.8 17.8 27.4 31.3 Shirts or blouses 29.4 36.0 36.3 29.6 26.6 Nightwear or underwear 28.5 26.9 28.9 29.3 25.3 Coats or jackets 24.6 11.5 15.6 18.9 24.3 Tights or leggings 27.6 19.9 17.3 21.1 20.1 Accessories such as ties, belts, hats, gloves, scarves 18.6 14.7 20.7 13.3 18.8 Baby or children's clothes 14.4 14.7 17.6 14.4 12.5 Dresses or skirts 14.4 26.6 25.5 15.2 10.2 Swimwear 7.2 14.7 24.4 10.4 6.9 Suits or ensembles 4.2 6.3 9.3 5.6 5.9 Blazers 3.9 5.6 9.6 5.9 5.9 Other 2.4 5.6 5.4 4.1 3.9 Beauty ProductsRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Dec 27, 2021 Mar 21, 2022 Jun 13, 2022 Sep 5, 2022 Nov 28, 2022 Feb 20, 2023 % that purchased in this category/sector in prior three months 71.7 69.4 68.8 68.5 73.5 73.3 Retailers they purchased from Dec 27, 2021 Mar 21, 2022 Jun 13, 2022 Sep 5, 2022 Nov 28, 2022 Feb 20, 2023 Amazon.com 44.7 44.7 43.1 33.8 31.6 56.7 Walmart 37.8 37.8 36.4 52.5 49.0 55.3 Walgreens 23.9 19.6 21.5 20.5 17.7 21.8 Target (excluding Ulta at Target) 28.6 23.6 25.5 21.6 19.0 21.2 CVS 21.7 15.9 20.9 18.7 16.0 21.2 TikTok 6.7 5.2 8.3 6.8 11.6 20.5 YouTube 6.9 7.2 10.9 6.5 9.5 18.8 Ulta (excluding Ulta at Target) 20.8 17.6 13.9 14.0 10.2 17.1 Instagram 5.8 4.3 8.6 7.9 10.5 16.4 A brand's own website 14.7 13.5 8.9 5.0 5.8 15.7 Macy's 10.0 8.4 10.6 9.0 13.9 15.0 Sally Beauty 10.8 9.5 9.6 10.8 9.5 14.7 Sephora (excluding at Kohl's) 13.6 12.4 12.6 10.4 7.1 12.6 Ulta at Target 10.3 8.1 9.3 7.9 10.9 11.6 A brand's livestream (video shopping online) 3.1 3.2 3.6 3.6 2.7 9.6 Sephora at Kohl's 7.8 4.3 7.0 7.6 6.1 9.2 An influencer's livestream (video shopping online) 4.7 2.6 4.6 5.4 3.4 9.2 Nordstrom 4.6 6.6 4.7 4.4 7.2 Kohl's (excluding Sephora at Kohl's) 7.2 5.2 7.0 5.8 4.8 6.8 Subscription beauty box company 6.9 5.2 7.3 6.1 2.4 6.8 Bluemercury 4.4 1.2 4.3 2.2 2.0 6.5 Other 11.9 8.7 8.6 10.4 7.1 17.4 Product categories they bought Product categories they bought Dec 27, 2021 Mar 21, 2022 Jun 13, 2022 Sep 5, 2022 Nov 28, 2022 Feb 20, 2023 Shampoo 69.8 57.5 60.1 Lip balm 35.8 34.6 31.1 28.8 27.6 31.4 Fragrance (including eau de toilette, cologne, perfume, toilet water, etc.) 27.8 19.9 17.6 24.8 22.1 30.4 Mascara 33.1 24.5 24.2 27.0 25.9 30.0 Nail polish 24.4 18.4 23.5 25.5 17.3 25.9 Hair deep conditioners 26.7 25.4 20.9 23.4 18.7 25.6 Hair color 25.3 16.4 19.9 23.4 22.4 24.9 Moisturizer/anti-ager 42.8 35.5 28.2 30.9 23.1 24.2 Foundation 21.9 21.3 21.2 23.4 19.0 24.2 Lipstick 27.8 19.0 18.9 20.5 17.3 22.9 Eyeliner 25.6 23.9 19.2 22.7 19.4 22.5 Eyeshadow 23.1 16.7 17.6 19.4 15.6 20.1 Night cream 22.5 21.9 20.2 15.8 15.0 20.1 Hair styling tools and appliances/electronics 22.5 13.0 15.9 13.3 13.9 18.1 Eye cream 22.5 18.4 23.2 18.7 12.2 17.4 Masks (facial) 19.4 15.9 18.9 15.1 15.6 16.7 Blush 16.1 11.5 12.3 14.0 14.3 16.4 Perfumed body oils 12.2 10.7 13.6 15.5 12.6 15.0 Beauty tools & brushes 20.6 13.8 17.2 17.3 20.1 14.0 Hair masks 12.5 8.7 11.6 10.4 10.2 13.0 Serum 18.1 16.1 12.3 16.9 11.9 12.6 Corrector 9.7 7.2 7.6 6.8 6.5 8.9 Department StoresRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13 2023 % that purchased in this category/sector in prior three months 48.4 49.9 50.5 59.3 60.0 Retailers they purchased from Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13 2023 Kohl's 48.4 42.1 48.5 42.6 45.5 Macy's 34.1 42.1 44.2 38.4 35.5 JCPenney 31.4 23.7 29.1 35.9 29.3 Dillards 19.3 12.7 14.6 12.7 14.9 Nordstrom 17.5 24.6 18.9 16.9 13.6 Bloomingdale's 11.7 9.7 12.1 12.7 10.7 Neiman Marcus 7.6 7.5 6.8 8.0 10.3 Saks Fifth Avenue 9.4 8.3 11.2 11.8 7.4 Bergdorf Goodman 5.4 9.7 6.3 6.8 7.4 Other 8.5 7.5 8.7 12.2 9.9 Product categories they bought Product categories they bought Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 Women's clothing 49.8 39.9 45.6 43.0 42.6 Men's clothing 33.6 32.0 42.7 33.3 39.3 Footwear 26.0 28.1 34.0 31.2 27.3 Beauty/grooming/fragrance (incl. cosmetics, skincare, beauty tools) 23.3 19.3 24.8 30.0 26.4 Kids' clothing 21.5 18.0 29.1 19.0 26.0 Home products (incl. appliances, furniture, kitchen Items, linens) 16.1 16.7 18.4 22.4 24.0 Accessories (incl. belts, handbags, hats, scarves, wallets) excluding jewelry 17.0 18.4 26.7 24.1 22.7 Toys 13.9 10.5 15.0 13.1 19.8 Jewelry 12.6 12.3 19.9 18.1 14.0 Consumer electronics/technology products 9.4 12.7 14.6 10.5 10.3 Other 5.8 7.9 3.9 2.1 2.1 Dollar StoresRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 % that purchased in this category/sector in prior three months 58.3 60.6 64.5 67.8 72.3 Retailers they purchased from Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Dollar Tree 73.2 73.6 70.8 59.4 66.6 Dollar General 45.5 52.5 45.6 59.8 55.5 Family Dollar 30.9 29.4 31.8 38.0 39.0 Five Below 16.7 20.4 21.5 18.5 25.9 99 Cents Only 11.0 11.7 10.6 11.8 11.7 Other 1.2 1.5 1.5 0.7 1.0 Product categories they bought Product categories they bought Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Food or beverages (i.e., groceries) 43.5 46.4 44.5 54.6 46.2 Everyday household products (e.g., cleaning products, paper towels, laundry products) 43.9 46.4 43.8 45.8 44.1 Toiletries/personal care products (e.g., shampoo, deodorant, shaving, baby toiletries) 39.8 35.5 34.7 40.2 40.3 School/office supplies (e.g., stationery) 24.8 29.1 26.6 22.5 24.5 Pet products 17.9 21.9 19.7 26.2 21.4 Toys or games 17.5 19.6 18.6 15.1 20.0 Health products (e.g., vitamins, medicines, health devices) 22.0 16.6 17.5 23.6 19.0 Cosmetics, skincare or fragrance products 15.9 13.6 15.3 16.2 19.0 Furniture, furnishings or decorative products for the home 6.5 13.2 11.3 7.7 12.4 Books, movies, music or video games (incl. digital purchases) 9.4 8.7 7.3 6.6 10.7 Home-improvement or garden products 13.4 16.6 14.2 9.6 10.0 Cigarettes/tobacco/e-cigarettes 6.9 5.3 6.2 11.1 10.0 Clothing, footwear or fashion accessories 7.7 12.8 13.5 15.5 9.7 Household appliances 8.5 10.2 7.7 7.4 7.2 Electronics 6.1 5.3 9.9 7.4 6.9 Bags or luggage 3.7 6.4 5.8 5.9 4.5 Sports/fitness products (ex. clothing/footwear) 2.9 6.0 5.8 6.6 4.5 Other 13.0 7.2 7.7 7.7 10.0 Drugstore and Pharmacy RetailersRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 % that purchased in this category/sector in prior three months 72.5 69.6 70.9 Retailers they purchased from Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 CVS 40.4 36.6 41.4 Walgreens 40.4 34.9 38.6 Walmart pharmacy 20.1 22.2 26.3 CVS Pharmacy inside Target stores 9.0 9.9 12.3 Kroger/City Market/Fred Meyer/Harris Teeter/King Soopers/Ralphs/Smith’s Food & Drug/Dillons/Fry's pharmacy 6.6 9.5 10.5 Rite Aid 12.0 13.7 9.8 Sam's Club pharmacy 3.9 3.2 6.3 Publix pharmacy 4.8 4.2 4.6 Independent/local retailer 4.5 7.7 4.6 Costco pharmacy 3.0 5.6 4.6 Food Lion/Giant/Hannaford/Stop & Shop pharmacy 1.8 6.7 4.6 Albertsons pharmacy 1.5 4.6 4.2 Medicine Shoppe 2.4 3.9 3.5 Good Neighbor Pharmacy 2.7 4.9 2.5 Health Mart 2.1 2.5 2.5 H-E-B pharmacy 3.3 2.8 2.1 Other 7.8 8.8 8.1 Product categories they bought Product categories they bought Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Prescription drugs 63.8 60.2 58.9 Over-the-counter products and medicines (incl. Band-Aids and bandages) 38.0 42.3 41.4 Vitamins/supplements/nutrition products 36.5 38.4 39.3 Toiletries/personal care products 26.3 31.0 28.1 Food/drink (e.g., snacks) 26.6 29.2 27.4 Everyday household products 18.9 20.4 18.2 Beauty products incl. fragrance 16.2 18.7 15.8 Health devices/durable products (e.g., tests, monitoring devices, mobility devices and other durable products) 9.9 10.6 12.6 Baby and kids products 6.0 9.5 10.2 Other 1.5 2.8 1.8 E-Commerce/Online PurchasesRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Feb 28, 2022 May 23, 2022 Aug 15, 2022 Nov 7, 2022 Jan 30, 2023 % that purchased in this category/sector in prior three months 88.6 89.7 77.8 80.2 86.8 Retailers they purchased from Feb 28, 2022 May 23, 2022 Aug 15, 2022 Nov 7, 2022 Jan 30, 2023 Amazon 81.1 84.5 70.4 76.9 77.8 Walmart 34.4 36.2 41.0 43.2 37.8 Target 22.2 26.0 20.3 23.5 18.4 eBay 14.6 13.4 18.2 13.0 15.3 Kohl's 9.5 8.9 8.8 7.7 12.7 Macy's 9.7 6.3 9.6 5.6 11.0 Costco 13.6 12.6 9.9 9.0 9.5 Sam's Club 9.3 10.2 10.9 10.5 8.9 Dollar General 5.0 3.4 11.9 7.1 7.5 Aldi 4.1 6.8 6.5 4.9 6.9 Kroger/City Market/Fred Meyer/Harris Teeter/King Soopers/Ralphs/Smith’s Food & DrugDillons/Fry's 8.4 4.7 7.8 6.8 6.3 Dollar Tree/Family Dollar 5.6 2.9 6.8 6.8 5.8 T.J. Maxx/Marshalls/HomeGoods/HomeSense/Sierra 4.7 5.3 4.9 6.8 5.2 Whole Foods Market 4.7 4.7 7.3 2.8 4.3 Publix 5.4 3.7 4.4 3.4 4.0 Food Lion/Giant/Hannaford/Stop & Shop 3.2 2.1 3.4 3.7 3.7 Albertsons/Safeway 5.2 3.4 4.2 3.7 3.5 Other 7.1 4.7 5.2 4.6 7.5 Product categories they bought Product categories they bought Feb 28, 2022 May 23, 2022 Aug 15, 2022 Nov 7, 2022 Jan 30, 2023 Clothing, footwear or fashion accessories 37.2 41.2 33.5 38.6 35.4 Health products (e.g., vitamins, medicines, health devices) 33.8 30.2 24.9 29.6 34.0 Food or beverages (i.e., groceries) 35.5 32.3 31.2 40.4 31.7 Everyday household products (e.g., cleaning products, paper towels, laundry products) 28.4 29.9 23.6 30.6 28.5 Pet products 26.9 31.8 24.7 28.7 28.2 Toiletries/personal care products (e.g., shampoo, deodorant, shaving, baby toiletries) 32.0 32.6 27.8 33.0 26.8 Books, movies, music or video games (incl. digital purchases) 34.6 29.1 16.4 21.3 23.3 Toys or games 20.4 16.3 15.3 22.5 21.6 Cosmetics, skincare or fragrance products 21.7 27.3 19.2 20.7 20.7 Electronics (e.g., computers, TVs, smartphones, games consoles, etc.) 20.9 18.6 19.0 23.1 18.2 Household appliances (e.g., coffee machines, washing machines, vacuum cleaners, etc.) 10.8 12.3 11.9 15.4 12.7 Home-improvement or garden products 15.5 22.3 16.6 10.8 12.4 Furniture, furnishings or decorative products for the home 14.8 13.9 12.5 8.0 10.4 Party products/craft products/greeting cards/stationery 8.8 11.6 9.1 9.3 10.4 Jewelry or watches 7.5 9.5 10.1 9.9 10.1 Sports/fitness products (ex. clothing/footwear) 10.1 11.3 12.2 13.0 9.8 Auto products 9.3 11.0 10.9 9.9 8.4 Cigarettes/tobacco/e-cigarettes 4.3 5.0 9.9 8.0 7.2 Bags or luggage 7.3 6.3 8.1 8.0 5.2 Other 3.7 1.3 2.6 1.9 2.9 Footwear ProductsRetailers they purchased fromProduct categories they boughtBrands they boughtRetailers they purchased from Purchase rate Feb 21, 2022 May 16, 2022 Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 % that purchased in this category/sector in prior three months 55.7 55.9 54.8 49.8 49.0 Retailers they purchased from Feb 21, 2022 May 16, 2022 Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Amazon/Zappos 23.8 24.5 27.5 24.1 26.4 Walmart 19.3 20.5 30.2 30.5 26.4 Foot Locker 9.4 8.4 21.6 15.8 19.8 Target 15.2 10.6 11.4 12.3 15.7 Kohl's 16.8 11.4 9.0 9.9 12.7 Dick's Sporting Goods 8.6 4.0 11.4 9.4 12.7 Macy's 8.2 9.2 8.6 9.4 12.2 Famous Footwear 7.0 6.2 10.6 6.4 10.2 JCPenney 4.9 2.9 6.7 6.4 10.2 Shoe Carnival 7.4 7.0 10.6 7.9 9.1 Finish Line 7.0 3.7 14.1 8.9 9.1 DSW 11.9 8.1 7.1 6.4 8.1 Journeys 5.3 5.1 3.5 4.4 7.6 Shein 4.9 4.4 6.3 6.9 7.6 Rack Room Shoes 4.5 6.6 3.5 6.9 5.1 Hibbett Sports 3.3 3.3 3.9 5.9 3.6 Boot Barn 2.9 2.2 2.4 2.5 3.0 Shoe Palace 3.7 3.7 4.3 3.4 2.0 DTLR Villa 3.7 2.9 1.6 3.0 1.0 Ryka 2.5 4.4 2.4 1.5 1.0 Other 25.4 28.9 18.0 20.2 17.3 Product categories they bought Product categories they bought Feb 21, 2022 May 16, 2022 Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 NIKE 27.5 25.3 37.3 31.5 36.5 Adidas 18.0 12.1 23.1 15.8 20.8 Skechers 14.8 13.2 12.9 20.7 19.3 Jordan 8.6 8.1 16.1 13.8 16.2 Vans 11.1 8.8 12.5 13.3 13.2 Converse 10.3 7.0 15.3 9.9 12.7 Puma 9.8 9.9 8.2 14.3 11.2 Under Armour 10.3 9.5 9.0 9.4 10.7 Crocs 11.1 8.4 14.9 13.3 10.2 Steve Madden 9.4 7.7 4.3 4.9 10.2 Ugg 9.0 4.8 7.1 9.9 10.2 Timberland 7.4 6.6 7.5 9.4 9.1 New Balance 11.1 13.6 12.2 8.4 8.1 Cole Hann 4.9 3.3 2.0 3.9 7.1 Have not bought branded footwear 10.7 7.3 8.2 13.3 6.6 Clarks 5.7 5.1 4.3 4.4 6.6 Other 18.4 24.9 14.1 12.3 17.3 Brands they bought Brands they bought Feb 21, 2022 May 16, 2022 Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Sneakers or athletic shoes 56.6 55.3 52.9 57.1 66.0 Boots 30.3 14.3 6.3 26.6 28.9 Flip flops or slippers 19.7 19.1 8.2 18.7 22.3 Slip-ons, loafers or Oxfords 16.8 18.7 6.3 17.2 20.8 Sandals 16.8 26.4 10.6 18.7 15.7 Outdoor shoes (functional) 18.9 19.4 7.5 19.2 14.7 Flats 11.1 11.4 3.5 10.3 11.7 Heels or pumps 13.1 13.2 2.0 12.8 9.1 Other 2.5 2.2 1.6 2.5 2.0 Home-Furnishing/Décor ProductsRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Sep 12, 2022 Feb 27, 2023 % that purchased in this category/sector in prior three months 44.4 48.3 Retailers they purchased from Sep 12, 2022 Feb 27, 2023 Walmart 40.6 46.1 Amazon 40.0 42.5 Target 24.4 17.1 Home Depot 16.1 14.5 IKEA 13.9 13.5 Sam's Club 5.6 13.5 Costco 8.9 11.9 Lowe's 15.0 11.4 HomeGoods/Homesense/TJ Maxx 10.6 11.4 Big Lots 11.1 10.9 Macy's 13.3 9.3 Kohl's 7.8 9.3 Bed Bath & Beyond 10.0 8.3 Wayfair 6.7 8.3 Mattress Firm 5.0 6.7 Ross Dress for Less/dd's Discounts 5.0 6.7 La-Z-Boy 3.3 6.2 Ashley HomeStore 6.7 5.7 Rooms To Go 4.4 4.7 Tuesday Morning 2.8 4.1 Raymour & Flanigan 3.3 3.6 Pottery Barn/West Elm/Williams Sonoma 5.6 3.1 Crate & Barrel 4.4 3.1 Sleep Number 4.4 3.1 RH (Restoration Hardware) 2.2 2.6 Independent/local retailer 2.8 1.6 Havertys Furniture 1.7 1.6 Other 3.9 2.6 Product categories they bought Product categories they bought Sep 12, 2022 Feb 27, 2023 Home accessories/decorative items for the home 35.6 35.8 Wall décor 27.2 32.6 Bedding and bath textiles 26.7 31.6 Lighting 25.0 28.5 Rugs and other floorcoverings 27.8 24.4 Living-room furniture 19.4 18.7 Tableware 13.9 18.1 Bathroom furniture 18.3 17.1 Window treatments/window textiles 13.9 16.6 Bedroom furniture 12.8 14.5 Outdoor furniture 14.4 13.5 Dining and kitchen furniture 11.7 13.0 Home-office furniture 11.1 12.4 Other 1.1 2.6 Home-Improvement and Garden-Improvement ProductsRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Jun 27, 2022 Sep 19, 2022 Dec 12, 2022 Mar 6, 2023 % that purchased in this category/sector in prior three months 56.4 46.7 55.9 58.5 Retailers they purchased from Jun 27, 2022 Sep 19, 2022 Dec 12, 2022 Mar 6, 2023 Walmart 33.6 37.4 46.0 42.3 Home Depot 49.6 52.6 46.4 40.6 Lowe's 37.7 32.6 33.5 33.3 Amazon 32.5 29.5 36.6 32.9 Target 17.5 19.5 17.0 20.9 Ace Hardware 18.7 19.5 16.1 17.1 Costco 18.3 7.9 14.7 16.2 Sam's Club 10.1 6.8 13.8 10.3 Menards 12.7 11.1 12.9 9.8 Harbor Freight Tools 11.2 10.5 11.6 9.8 Tractor Supply Co. 8.6 9.5 10.3 9.4 True Value 6.3 6.8 9.4 9.0 Floor & Decor 2.6 5.8 7.1 8.1 Do It Best/Do It Center 4.5 6.3 3.6 5.6 84 Lumber 5.6 2.1 1.8 5.1 Build.com/Build with Ferguson 4.5 4.7 4.5 5.1 Independent/local retailer 3.7 4.7 3.1 5.1 Other 3.0 1.1 0.9 4.3 Product categories they bought Product categories they bought Jun 27, 2022 Sep 19, 2022 Dec 12, 2022 Mar 6, 2023 Gardening/lawn-care products or equipment—e.g., plants, seed, lawnmowers, gardening tools 52.2 46.8 31.7 38.9 Paint, wallpaper or other similar coatings 32.5 30.0 32.6 36.8 DIY tools or equipment 22.8 27.4 23.2 32.9 Lighting fixtures 23.5 25.8 24.1 26.9 Building supplies such as lumber, nails, screws, drywall, plaster, roof materials 22.4 31.1 29.5 26.9 Kitchen/bathroom fixtures 16.4 21.1 21.0 25.2 Outdoor-improvement/DIY products such as decking, fencing, sheds, fence-paint, varnish 23.1 21.6 19.2 19.7 Home security and entry—e.g., alarms, locks, doorbells, security lighting, cameras 18.3 11.6 19.6 19.2 Plumbing products (pipework, etc.) 14.9 13.2 20.5 19.2 Floorcoverings 11.9 10.0 10.3 17.9 Electrical works products (other than lighting) 10.8 9.5 14.3 16.2 Appliances 15.3 12.6 16.5 15.0 Heating or cooling 10.8 12.6 11.2 13.2 Doors or windows 11.9 10.5 12.5 11.5 Other fixtures, fittings, maintenance items or hardware 11.9 13.2 10.7 11.5 Other 3.0 1.6 1.3 1.3 Luxury Products*Brands they boughtProduct categories they boughtBrands they bought Purchase rate Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 % that purchased in this category/sector in prior three months 34.4 34.0 32.6 35.5 33.0 Brands they bought Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13 2023 Coach 14.8 18.2 21.1 21.1 26.5 Chanel 7.7 11.0 21.8 12.0 24.2 Gucci 14.2 18.2 25.6 29.6 22.0 Dolce & Gabbana 11.6 11.0 12.0 12.0 18.9 Dior 9.0 16.2 20.3 22.5 18.2 Kate Spade 18.7 17.5 15.0 13.4 17.4 Rolex 8.4 9.7 12.0 19.0 17.4 Versace 8.4 16.2 19.5 10.6 17.4 Saint Laurent 3.9 8.4 13.5 9.2 15.2 Tiffany 7.1 11.7 14.3 16.2 14.4 Balenciaga 4.5 13.0 9.8 11.3 14.4 Any electronics brand 24.5 22.1 20.3 19.0 13.6 Bottega Veneta 5.8 7.8 8.3 10.6 12.9 Hermès 4.5 4.6 4.5 12.0 12.1 Louis Vuitton 9.0 11.0 21.8 25.4 11.4 Fendi 6.5 9.7 13.5 12.7 11.4 Prada 7.7 13.6 15.0 12.7 10.6 Burberry 13.6 13.6 17.3 14.8 9.8 Other 25.8 17.5 10.5 9.2 7.6 *Defined as the highest-end, designer products that are sold by exclusive brands and retailers, almost always at high prices, in categories such as fashion, beauty/grooming/fragrance, home goods, electronics (including high-end smartphones) and others. We do not include automobiles, houses/property and services (such as vacations) in our definition of luxury products. Product categories they bought Product categories they bought Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13 2023 Clothing 41.9 40.9 47.4 52.1 47.7 Beauty/grooming/fragrance 31.0 27.9 41.4 31.0 46.2 Electronics (incl. high-end smartphones) 32.3 35.7 35.3 35.9 36.4 Footwear 31.0 31.8 42.9 39.4 31.8 Other personal accessories (wallets, belts, luggage, hair accessories, etc) 12.3 17.5 25.6 23.2 28.8 Handbags 22.6 25.3 30.1 27.5 28.0 Home and furniture 16.8 21.4 18.0 23.2 20.5 Other 12.9 9.1 4.5 1.4 3.8 *Defined as the highest-end, designer products that are sold by exclusive brands and retailers, almost always at high prices, in categories such as fashion, beauty/grooming/fragrance, home goods, electronics (including high-end smartphones) and others. We do not include automobiles, houses/property and services (such as vacations) in our definition of luxury products. Mass Merchandisers and Warehouse ClubsRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Feb 14, 2022 May 9, 2022 Aug 1, 2022 Oct 24, 2022 Jan 16, 2023 % that purchased in this category/sector in prior three months 92.6 89.5 86.1 92.0 90.8 Retailers they purchased from Feb 14, 2022 May 9, 2022 Aug 1, 2022 Oct 24, 2022 Jan 16, 2023 Walmart 62.2 67.9 77.4 86.6 76.6 Target 46.1 51.2 45.1 45.7 36.4 Costco 40.2 34.7 27.4 21.8 31.4 Sam's Club 28.1 31.3 28.7 27.2 26.2 BJ's Wholesale Club 10.2 12.5 10.8 8.3 10.5 Product categories they bought Product categories they bought Feb 14, 2022 May 9, 2022 Aug 1, 2022 Oct 24, 2022 Jan 16, 2023 Food or beverages (i.e., groceries) 65.6 65.8 75.0 67.3 64.5 Everyday household products (e.g., cleaning products, paper towels, laundry products) 53.4 56.1 52.2 57.3 47.1 Toiletries/personal care products (e.g., shampoo, deodorant, shaving, baby toiletries) 47.8 49.6 54.4 59.7 43.5 Health products (e.g., vitamins, medicines, health devices) 38.8 40.5 36.8 36.9 33.1 Pet products 30.5 30.0 30.9 38.7 28.9 Clothing, footwear or fashion accessories 33.4 35.8 32.6 33.1 28.4 Cosmetics, skincare or fragrance products 20.7 21.7 23.0 26.9 19.0 Household appliances (e.g., coffee machines, washing machines, vacuum cleaners, etc.) 15.4 14.4 15.2 16.4 14.6 Toys or games 14.4 14.1 14.0 19.9 14.3 Electronics (e.g., computers, TVs, smartphones, games consoles, etc.) 11.2 14.1 11.3 15.9 13.5 Cigarettes/tobacco/e-cigarettes 5.1 8.4 8.6 15.6 13.5 Books, movies, music or video games 13.9 15.7 14.0 11.8 11.8 Furniture, furnishings or decorative products for the home 10.7 13.1 9.8 13.5 10.5 Home-improvement or garden products 16.3 27.9 16.4 13.5 10.2 Party products/craft products 10.7 12.5 8.6 11.8 9.9 Auto products 11.0 10.2 9.6 13.2 8.0 Sports/fitness products (ex. clothing/footwear) 7.8 10.2 10.0 10.2 7.2 Bags or luggage 6.3 8.1 6.1 4.8 5.2 Jewelry or watches 5.4 8.4 6.9 6.7 5.0 Other 1.0 1.6 1.5 0.3 1.7 Off-Price RetailersRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 % that purchased in this category/sector in prior three months 46.9 51.7 50.8 44.5 50.1 Retailers they purchased from Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 T.J. Maxx 52.0 47.8 47.7 38.8 46.3 Marshalls 35.4 39.4 38.4 32.0 45.3 HomeGoods 33.3 35.4 27.8 24.7 27.9 Burlington 12.6 22.1 23.6 23.6 25.4 Ross Dress for Less 25.3 31.9 27.3 25.8 21.9 Nordstrom Rack 19.7 18.1 19.0 11.8 15.4 Homesense 8.1 9.7 7.4 6.7 10.0 Saks Off 5th 9.1 8.0 9.3 10.7 9.5 Macy's Backstage 7.1 9.7 13.0 12.9 9.5 dd's Discounts 6.1 12.0 8.3 7.9 8.5 Sierra 6.1 8.0 8.3 7.9 7.0 Other 7.1 8.9 9.7 7.9 9.5 Product categories they bought Product categories they bought Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Women's Clothing 48.5 45.1 45.8 42.7 39.3 Men's Clothing 31.8 33.2 33.8 36.0 37.8 Home Products (e.g., Decor, Furniture, Kitchen Items, Linens, Lighting, Appliances) 36.9 40.7 29.6 29.8 36.3 Accessories (e.g., Belts, Handbags, Hats, Gloves, Scarves) excluding jewelry 23.7 20.4 23.6 20.8 30.3 Beauty and Personal Care (e.g., Cosmetics, Fragrance, Skincare, Beauty Tools) 25.3 19.0 24.5 26.4 29.9 Footwear 25.8 29.7 30.1 30.3 27.4 Kids' Clothing 21.2 25.7 25.9 25.8 25.9 Toys 15.7 19.5 16.7 16.9 20.9 Jewelry 11.1 14.6 16.7 19.1 17.4 Other 5.6 7.5 8.3 5.6 6.5 We surveyed 400+ US respondents online on each of the dates shown. The results have a margin of error of +/- 5%, with a 95% confidence interval. This report is for Premium subscribers only. Learn more about subscriptions here.
