Coresight Research’s US Consumer Tracker Databank provides insight into US consumer behaviors from our weekly tracker surveys. The US Consumer Tracker Databank includes data on the following: Purchasing Behavior: Which, if any, product categories consumers are purchasing more or purchasing less due to the coronavirus outbreak. Retailers Shopped: Which, if any, major retailers consumers have purchased food and nonfood products from in the two weeks prior to each survey. Online and In-Store Purchases: Which, if any, categories consumers have purchased online and in store in the two weeks prior to each survey. Purchasing Behavior We asked consumers which products they are buying more/less because of the coronavirus outbreak. OverallPurchasing MorePurchasing LessOverall Are you purchasing any products more/less because of the coronavirus outbreak? (% of Respondents) Base: US Internet users aged 18+ Source: Coresight Research Purchasing More Which categories are you making more purchases of due to the coronavirus outbreak? (% of Respondents) Respondents could select multiple options Base: US Internet users aged 18+ Source: Coresight Research Purchasing Less Which categories are you making less purchases of due to the coronavirus outbreak? (% of Respondents) Respondents could select multiple options Base: US Internet users aged 18+ Source: Coresight Research Retailers Shopped We asked consumers which retailers they had bought from in the two-week period preceding the survey, for food and nonfood products. Food PurchasesNonfood PurchasesFood Purchases Which retailers respondents have bought any food products from in the past two weeks *Kroger banners include City Market, Fred Meyer, Harris Teeter, King Soopers, Kroger, Ralphs and Smith’s Food & Drug **Ahold Delhaize banners include Food Lion, Giant, Hannaford and Stop & Shop Base: US Internet users aged 18+ Source: Coresight Research Nonfood Purchases Which retailers respondents have bought any nonfood products from in the past two weeks *TJX banners include HomeGoods, HomeSense. Marshalls, Sierra and T.J. Maxx Base: US Internet users aged 18+ Source: Coresight Research Online and In-Store Purchases We asked consumers what they had purchased in-store and online in the two-week period preceding the survey. Online PurchasesIn-Store PurchasesOnline Purchases What product categories respondents have purchased online in the past two weeks Base: US Internet users aged 18+ Source: Coresight Research In-Store Purchases What product categories respondents have purchased in-store in the past two weeks Base: US Internet users aged 18+ Source: Coresight Research We surveyed 400+ US respondents online on each of the dates shown. The results have a margin of error of +/- 5%, with a 95% confidence interval. This report is for Premium subscribers only. Learn more about subscriptions here.
