Insight ReportUS CPG Sales Tracker: Essential Categories Continue To Anchor CPG Growth Prerana P Kotian, Data Analyst Sector Lead: Philip Moore, Global Head of Data and Managing Director of Market Research July 30, 2026 Reasons to ReadDiscover the latest data-driven insights into moderating CPG growth, evolving consumer spending behavior, and the factors driving resilience across food & beverages, health & beauty, and household essentials. Read this report to discover answers to these and other questions: Why did CPG growth moderate during the latest four-week period despite stable inflation and major promotional events, including Amazon Prime Day and Walmart Deals? How are underlying consumer demand patterns shaping market performance as pricing support normalizes and growth becomes increasingly demand-driven? How are consumers prioritizing essential and routine purchases, and what does the strength of replenishment-driven categories reveal about current spending behavior? Which departments and categories are demonstrating the greatest resilience, and why is health & beauty continuing to outperform the broader CPG market? What do the latest trends imply for brands and retailers as future growth depends increasingly on volume expansion, category mix, consumer engagement, and digital execution? Companies mentioned in this report include: Amazon, Walmart, e.l.f. Beauty, Estée Lauder, Bath & Body Works, Walgreens Boots Alliance, CVS Health, Rite Aid, Saks Global, L’Oréal, The Ordinary, Macy’s and Coty. Data in this report include: Year-over-year growth rates for CPG e-commerce and in-store sales; Breakdown of CPG sales growth by department; Insights into food & beverage market growth and beauty category growth. Other relevant research: More reports in our US CPG Sales Tracker series Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for