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Singles’ Day 2021: Key Trends in Product Drops


What's Inside

Singles’ Day, 11.11, is considered the prime time for brands to launch new products for the Chinese market. Our report identifies key trends in new product launches during Singles’ Day 2021.

We examine emerging trends across the following areas:

  • Platform-brand collaboration
  • Innovative products
  • Limited edition designs and packaging
  • Virtual products and NFTs

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