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Brand Journeys to Singles’ Day 2020: #7—Shivelight Joins Tmall Global To Tap Into Chinese Demand for Healthy Soft Drinks

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Coresight Research

What's Inside

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

Continuing the series, we profile beverage brand Shivelight.

This report covers the following key topics:

  • The brand’s background and the origins of the “drinking vinegar”-based Shrub beverages
  • Shivelight’s focus on sourcing natural ingredients
  • How entering the China market through Singles’ Day will help the brand tap into Chinese demand for healthy soft drinks

Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores artist merchandising company Bravado.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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