Event CoverageAmazon Prime Day 2026 Analysis: Assessing Consumer Behavior and Retail Trends in the Midyear Shopping Festival Dnyanesh Padmane, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research July 15, 2026 Reasons to ReadUnderstand what performance metrics tell us about Prime Day 2026 in the US, and discover how Prime Day 2026 showcased changes in digital retail through AI-driven discovery, retail media and new engagement formats. Read this report to discover answers to these and other questions: What does multiyear Coresight Research show about US Prime Day participation and category purchases? What do various data points suggest about Amazon.com performance during Prime Day 2026? What do observed trends during Prime Day 2026 tell us about the wider retail ecosystem? How does Prime Day performance fit into Coresight’s wider thesis on US retail and consumer performance? Data in this research report include: Proprietary survey data on Prime Day participation by year, and categories shopped in 2026 Companies mentioned in this report include: Amazon, Target, Walmart Other relevant research: More Coresight Research coverage of Amazon’s Prime Day, including from past years Our US Prime Day 2026 Preview The Amazon Databank brings together a range of proprietary Coresight Research data on Amazon, with a focus on its US retail and marketplace operations. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for
