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Brand Journeys to Singles’ Day 2020: #1—Uncle Bud’s Leverages Celebrity Influence for China Debut

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Coresight Research

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Hosted annually on November 11, Alibaba’s Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

To kick off the series, we profile hemp and CBD brand Uncle Bud’s, covering the following key topics:

  • The story behind Uncle Bud’s inception and US market success
  • A spotlight on the importance of key opinion leaders (KOLs) in the brand’s Tmall Global journey and in the run up to the Singles’ Day 2020 shopping festival
  • The brand’s  strategy for China market entry, including partnerships with Chinese and American celebrities ahead of its new online shop launch on November 6

Return tomorrow for the second report in our Brand Journeys to Singles’ Day 2020 series on America’s oldest Apothecary brand, C.O. Bigelow.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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