Insight Report 4 minutesRegister for Free AccessBrand Journeys to Singles’ Day 2020: #6—French Bull Targets Chinese Millennials with Colorful Homeware Designs Coresight Research November 3, 2020 What's InsideHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile homeware brand French Bull. This report covers the following key topics: The brand’s background and vibrant design aesthetic French Bull’s focus on exclusive and colorful offerings, and the appeal of such products to China’s millennial demographic Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores beverage brand Shivelight. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Innovator Profile: dotkonnekt Revolutionizes Digital Commerce with Its AI-Powered Sangria PlatformChina Retail Unveiled: In-Depth Insights Presented at FIRA 2024 Annual MeetingWeekly US and UK Store Openings and Closures Tracker 2023, Week 25: UK Store Openings Cross 1,000Earnings Insights 1Q23, Week 4: Ross Stores, TJX and Walmart Post Strong Results; Alibaba Sees Slow Growth