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Brand Journeys to Singles’ Day 2020: #6—French Bull Targets Chinese Millennials with Colorful Homeware Designs

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Coresight Research

What's Inside

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

Continuing the series, we profile homeware brand French Bull.

This report covers the following key topics:

  • The brand’s background and vibrant design aesthetic
  • French Bull’s focus on exclusive and colorful offerings, and the appeal of such products to China’s millennial demographic

Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores beverage brand Shivelight.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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