Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Insight Reports 7 minutes premium

Insights from China: Opportunities for Brands in WeChat

#
Coresight Research

What's Inside

Tencent’s WeChat has transformed from a social app to a “super app.” We explore the advantages that the digital platform’s diverse functionality offers to brands and retailers—such as global beauty brands Dior and L’Oréal—in the China market:

  • WeChat official accounts act as a content marketing tool.
  • WeChat mini programs enhance brands’ ability to drive traffic and provide a better consumer shopping experience.
  • WeChat banner and Moments advertising helps brands to reach new consumers.
premium

This report is for Premium subscribers only. Learn more about subscriptions here.

Other research you may be interested in:

×
Do NOT follow this link or you will be banned from the site!

GET OUR DAILY INSIGHTS