Insight Reports 7 minutes PremiumInsights from China: Opportunities for Brands in WeChat Coresight Research February 24, 2020 What's InsideTencent’s WeChat has transformed from a social app to a “super app.” We explore the advantages that the digital platform’s diverse functionality offers to brands and retailers—such as global beauty brands Dior and L’Oréal—in the China market: WeChat official accounts act as a content marketing tool. WeChat mini programs enhance brands’ ability to drive traffic and provide a better consumer shopping experience. WeChat banner and Moments advertising helps brands to reach new consumers. This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in: