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Insights from China: Opportunities for Brands in WeChat


What's Inside

Tencent’s WeChat has transformed from a social app to a “super app.” We explore the advantages that the digital platform’s diverse functionality offers to brands and retailers—such as global beauty brands Dior and L’Oréal—in the China market:

  • WeChat official accounts act as a content marketing tool.
  • WeChat mini programs enhance brands’ ability to drive traffic and provide a better consumer shopping experience.
  • WeChat banner and Moments advertising helps brands to reach new consumers.

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