Insight Reports 7 minutes PremiumInsights from China: Opportunities for Brands in WeChat Katy Cheng Author By Coresight Research February 24, 2020 What's InsideTencent’s WeChat has transformed from a social app to a “super app.” We explore the advantages that the digital platform’s diverse functionality offers to brands and retailers—such as global beauty brands Dior and L’Oréal—in the China market: WeChat official accounts act as a content marketing tool. WeChat mini programs enhance brands’ ability to drive traffic and provide a better consumer shopping experience. WeChat banner and Moments advertising helps brands to reach new consumers. February 24, 2020 Premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in: