Insight Report 10 minutes PremiumFive Months to Singles’ Day: Understanding the Popular Marketing Tools in China—Livestreaming and Content Marketing Coresight Research June 11, 2021 What's InsideWith five months to go until Singles’ Day 2021, we discuss the popular Chinese social media apps that can enable brands and retailers to increase brand awareness and ultimately drive sales during the festival. We break down our discussion of marketing platforms into two categories: Livestreaming—Taobao Live, Douyin and Kuaishou Content marketing—Taobao Guangguang, Little Red Book and Weibo Click here to read more about Singles’ Day 2021 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: July 2023 Leading Indicators of US Retail Sales: Projecting Low-Single-Digit Growth Amid Marginal Disposable Income RiseFebruary 2023 UK Retail Sales: Total Sales Post Strongest Growth in a YearCoresight Bites: US Store Openings and Closures—2022 Review and 2023 OutlookShoptalk 2023 Day Four: AI, Engagement and Omnichannel Dominate Discussions
