Insight Report 10 minutes PremiumFive Months to Singles’ Day: Understanding the Popular Marketing Tools in China—Livestreaming and Content Marketing Coresight Research June 11, 2021 What's InsideWith five months to go until Singles’ Day 2021, we discuss the popular Chinese social media apps that can enable brands and retailers to increase brand awareness and ultimately drive sales during the festival. We break down our discussion of marketing platforms into two categories: Livestreaming—Taobao Live, Douyin and Kuaishou Content marketing—Taobao Guangguang, Little Red Book and Weibo Click here to read more about Singles’ Day 2021 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US, UK, EU & China Quarterly Economic Update, 2Q23: Consumer Spending Growth Weakens in Many Countries Despite Easing InflationWeekly US and UK Store Openings and Closures Tracker 2023, Week 43: Z Gallerie Drives Additional US Store ClosuresMarket Navigator: Global Luxury Retailing—Ultra Luxe and the China Market Stand Out as High-End HittersCoresight Bites: Which US Consumers Are Most Sensitive to Inflation?
