Insight Report 10 minutes PremiumFive Months to Singles’ Day: Understanding the Popular Marketing Tools in China—Livestreaming and Content Marketing Coresight Research June 11, 2021 What's InsideWith five months to go until Singles’ Day 2021, we discuss the popular Chinese social media apps that can enable brands and retailers to increase brand awareness and ultimately drive sales during the festival. We break down our discussion of marketing platforms into two categories: Livestreaming—Taobao Live, Douyin and Kuaishou Content marketing—Taobao Guangguang, Little Red Book and Weibo Click here to read more about Singles’ Day 2021 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: China Retail Insights: Countdown to China’s Singles’ Day 2024, Six Months To Go—What Brands and Retailers Need To KnowChina Consumer Tracker: Avoidance Steady Despite Rising Flu CasesUsing the Coresight Research 3x3x3 Framework To Navigate a “Chutes and Ladders” Economy: Insights Presented at Golden Seeds 2023 Annual SummitConsumers Pull Back from Public Places: China Consumer Survey Insights