Three Months to Singles’ Day: Capitalizing on the Livestreaming Opportunity in China

What's Inside

Brands and retailers should engage with China’s livestreaming market to best position themselves for success during Singles’ Day 2021.

With three months to go until the shopping festival, we explore the role that livestreaming is likely to take this year, with learnings from last year’s event and insights into the growth of the market.

Click here to read more about Singles’ Day 2021 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events.

Read Coresight Research’s Livestreaming Latest series for regular updates on market developments around the world and notable trends in the livestreaming space. Our Playbook also presents five best practices for US brands and retailers to develop winning livestreaming e-commerce strategies.