Livestreaming Latest, July 2021: Rakuten Launches Weekly Livestreams in France; L’Oréal Canada Embraces Multichannel Streaming

What's Inside

In this report, we present recent market developments and discuss four trends in the livestreaming space, including multichannel streaming, a new emphasis on educational content and regularized broadcast schedules .

We also offer examples of recent livestreaming events from retail companies globally, with highlights from LANVIN, Verishop, GANT, Carolina Herrera, Ralph Lauren, Aiways, Walmart and NTWRK.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Click here to read the previous report in the series, which covers the widening adoption of livestreaming by retailers in the consumer electronics, appliances and household goods sectors as well as cultural institutions.