Livestreaming Latest, June 2021: In-Stream Purchasing Will Be the Next Frontier of Live Shopping

What's Inside

In this report, we present recent market developments and discuss four trends in the livestreaming space, including in-stream purchasing, sector expansion and live events by cultural institutions.

We also offer examples of recent livestreaming events from retail companies globally, with highlights from Lidl, LG Electronics, Longaberger and more, as well as developments on social platforms Facebook, Instagram and Pinterest.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Click here to read the previous report in the series, which covers personalization and community building.