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Livestreaming Latest, May 2021: Personalization and Community Building Emerge as Key Trends


What's Inside

In this report, we present recent market developments and discuss three trends we are seeing in the livestreaming e-commerce space, covering personalization and community building.

We also offer examples of recent livestreaming events from retail companies globally, with highlights from Aldo, Avon, Carrefour, Macy’s, Nordstrom, Newness, Peek & Cloppenburg, Petco, Unbothered and Zappos.

This report is the first in our new Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors.

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