Reasons to Read

The Coresight Research monthly China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this research report, we present findings from our latest weekly surveys, with the most recent undertaken on June 29, 2026. We spotlight developments in consumer sentiment on the economic and financial outlooks.

Read this report to discover answers to these key questions:

• How did consumer sentiment peak in mid-June before weakening, and what drove the late-month reversal?
• Which categories and activities particularly essentials, health, personal care and experiences—remained resilient amid cautious spending?
• How are the weak 6.18 festival, declining retail sales, elevated energy costs, property pressures and severe flooding affecting household spending?
• What do weekly and four-week rolling indicators signal about China’s economic outlook and the risk of softer consumption in July?
• What pricing, promotion, trade-in and regional planning strategies should retailers adopt following 6.18 and ahead of the summer shopping period?

Data in this research report includes:

• Consumers’ expectations for economic conditions and personal finances over the next 12 months, showing how optimism has evolved.
• Changes in personal financial situations compared to 12 months ago, shedding light on shifts in consumer wealth perceptions.
• Consumer activities over the past two weeks, highlighting engagement levels and emerging trends.
• Purchasing behaviors, with insights into what consumers are buying in-store and online during the survey period.

Other relevant research:

• Read the full series of China Consumer Survey Insights
• The Coresight Research China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China.
• Interested in more consumer survey analysis? Check out our US Consumer Survey Insights series.