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Alibaba’s 11.11 Global Shopping Festival 2021: A Singles’ Day Primer

What's Inside

The second official sales period for Singles’ Day 2021, the world’s largest online shopping festival, is being held on November 11. We discuss key initiatives from Chinese e-commerce giant Alibaba for this year’s event, covering luxury, livestreaming and international brands.

Click here to read more about Singles’ Day 2021, as well as further Coresight Research coverage of past Singles’ Day events.

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