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6.18 Shopping Festival 2021 Provides a Further Boost to Retail in China

What's Inside

The 6.18 Shopping Festival further stimulated post-pandemic consumption in China. We outline sales performances across different e-commerce platforms—namely, Alibaba’s Tmall, and Pinduoduo—as well as simultaneous events held by short-video platforms Douyin and Kuaishou.

We discuss three key trends that we saw during this year’s 6.18 event, covering the following topics:

  1. Interest in new products by Chinese consumers
  2. Upgraded logistics networks
  3. E-commerce platforms’ strategies to improve the shopping experience

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