Insight Report6.18 Shopping Festival 2021 Provides a Further Boost to Retail in China Coresight Research June 24, 2021 Reasons to ReadThe 6.18 Shopping Festival further stimulated post-pandemic consumption in China. We outline sales performances across different e-commerce platforms—namely, Alibaba’s Tmall, JD.com and Pinduoduo—as well as simultaneous events held by short-video platforms Douyin and Kuaishou. We discuss three key trends that we saw during this year’s 6.18 event, covering the following topics: Interest in new products by Chinese consumers Upgraded logistics networks E-commerce platforms’ strategies to improve the shopping experience Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The State of In-Store Retailing 2025: The Dawn of New-Age Stores, Powered by TechnologyShoptalk Fall 2025 Day One: Building Resilience Through Agility, AI and Authentic Connections to Thrive in Volatile TimesFrom Prohibition to Participation: Measuring the Impact of Cannabis and Psychedelic Mushroom Legalization on Consumer SpendingUS CPG Sales Tracker: Growth Momentum Eases Amid Greater Consumer Caution