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Brand Journeys to Singles’ Day 2020: #4—Punky Colour Aims for the Clean-Beauty Market Gap in China

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Coresight Research

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Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

Continuing the series, we profile US hair-dye brand Punky Colour, covering the following key topics:

  • The brand’s background and commitment to research and development
  • Punky Colour’s focus on clean beauty and plant-based hair care—and the appeal of such products to today’s beauty shoppers in China
  • How the brand is engaging with consumers as part of its China market entry

Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores Lab to Beauty, a beauty brand that specializes in hemp CBD products.

Read about the future of the home hair color market in the US in our separate report.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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