Beauty Insights: The Future of Home Hair Color as Salons Reopen

What's Inside

Salons are reopening across the US as coronavirus lockdowns are lifted. We assess the impacts of the Covid-19 lockdown and recovery on the home hair color product category and explore the possible future reality of the hair color sector over the next year. 

We discuss the influence of the following key consumer trends: 

• Beauty services are a priority for US consumers post lockdown, according to a Coresight Research proprietary survey 
• Home hair color product usage surged during lockdowns—with beauty brands reinventing content to engage with consumers online 

This report presents examples of digital content strategies by Madison Reed and L’Oréal—including virtual try-ons, tutorials and livestreaming. 

This report is part of our Beauty Insights series, which explores prominent or emerging themes and trends in the global beauty market. Click here to read about the lessons that can be learned from the livestreaming trend in China.