Insight Report 10 minutes PremiumBeauty Insights: Livestreaming Increases Revenue and Loyalty—Lessons Learned during the Coronavirus Coresight Research April 23, 2020 What's InsideWith many brands and retailers facing heavy revenue losses due to widespread temporary closures caused by the coronavirus, we explore how beauty brands are leveraging digital channels to engage with consumers. We consider the lessons that can be learned from beauty retail in China, with a focus on livestreaming. We discuss the following key strategies: Transitioning associates from brick-and-mortar stores into digital beauty advisors Gaining viewership through experiential livestreaming content Strengthening brand identity and building communities Reaching Gen-Z consumers and launching new products This report presents examples of successful initiatives by Chanel, Elf Cosmetics, Forest Cabin Cosmetics, NYX Cosmetics and Perfect Corp. This report is part of our Beauty Insights series, which explores prominent or emerging themes and trends in the global beauty market. Click here to read about beauty activism. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Tariffs: Who Wins, Who Loses and What It Means for the EconomyNew Tariffs, New Challenges: How US Trade Policies Could Impact Prices and ProfitsChinese New Year 2025: New Trends—Domestic Travel and Subsidy-Boosted SpendingEconomic Sentiment Climbs; Walmart Overtakes Lowe’s in Home-Improvement Sector: US Consumer Survey Insights
