Insight ReportBeauty Insights: Livestreaming Increases Revenue and Loyalty—Lessons Learned during the Coronavirus Coresight Research April 23, 2020 Reasons to ReadWith many brands and retailers facing heavy revenue losses due to widespread temporary closures caused by the coronavirus, we explore how beauty brands are leveraging digital channels to engage with consumers. We consider the lessons that can be learned from beauty retail in China, with a focus on livestreaming. We discuss the following key strategies: Transitioning associates from brick-and-mortar stores into digital beauty advisors Gaining viewership through experiential livestreaming content Strengthening brand identity and building communities Reaching Gen-Z consumers and launching new products This report presents examples of successful initiatives by Chanel, Elf Cosmetics, Forest Cabin Cosmetics, NYX Cosmetics and Perfect Corp. This report is part of our Beauty Insights series, which explores prominent or emerging themes and trends in the global beauty market. Click here to read about beauty activism. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Consumer Sentiment Continues to Improve; Plus, Online Shopping in Focus: US Consumer Survey InsightsThree Data Points We’re Watching This Week, Week 13: Dollar Tree, Inc. To Sell Family DollarRapid Adoption of GenAI in Shopping: A Barometer for Agentic Commerce—Data GraphicConsumers Pull Back—Sentiment Sinks as Gas Prices Crowd Out Services: US Consumer Survey Insights
