Beauty Insights: Beauty Activism Represents the Next Wave of Brand Differentiation

What's Inside

Activism is taking hold in the beauty sector as retailers and brands take a stance on environmental and social issues. In this report, we discuss how social activism is becoming the next big movement the beauty industry, offering brands the opportunity to differentiate themselves in a crowded market.

We consider the four key benefits of beauty activism for both consumers and brands, and provide examples of initiatives that have been implemented by global industry players such as L’Oréal, LMVH and The Body Shop.