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Brand Journeys to Singles’ Day 2020: #11—Allbirds Sidesteps Discounting with Focus on Sustainability

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Coresight Research

What's Inside

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their strategies for targeting Chinese consumers during the shopping event.

Concluding the series, we profile footwear company Allbirds, covering the following key topics:

  • The brand’s background and focus on sustainability
  • How Allbirds leveraged Singles’ Day to build brand awareness in China
  • How the brand quickly adapted to customer feedback to offer a more appealing digital shopping experience

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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