Insight Report 13 minutes PremiumChinese New Year 2024 Preview: Good Fortune for Retail as the Year of the Dragon Takes Off—China Retail Insights Echo Gong, Senior Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research January 23, 2024 What's InsideNew for 2024, the bi-weekly China Retail Insights series presents the latest insights from the ever-evolving landscape of China’s retail market. Each report in this series provides on-the-ground updates, dissecting trends, innovations and consumer behaviors that are shaping one of the world’s most dynamic retail environments. In this report, we preview the 2024 Chinese New Year holiday—also recognized as the Lunar New Year or Spring Festival. Discover our projections for retail sales during the holiday. We also offer insights into tourism and gifting trends and highlight notable brands that are celebrating the Year of the Dragon with limited-edition product collections. Data in this research report include: China retail sales, tourism revenue and levels of travel during the Chinese New Year holiday, 2019–2024E Other relevant research: Key Festivals and Holidays for Promotional Campaigns in China in 2024: Calendar Retail 2024: 10 Trends in China Retail The previous report in the China Retail Insights series explores China’s booming pet industry. Our China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data. Our new China Retail Sales Databank More reports on China retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Flipkart Big Billion Days 2023: Wrap-Up—Value, Technology and Convenience Take the LeadWeekly US and UK Store Openings and Closures Tracker 2023, Week 21: UK Closures Up 59%US Grocery Retailing—Exploring Growth, Inflation, Competition, Trends and Strategies: Highlights from the Market NavigatorWeekly US and UK Store Openings and Closures Tracker 2023, Week 47: US Store Closures Jump by Three-Quarters