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Brand Journeys to Singles’ Day 2020: #3—Volition Beauty Harnesses Digital Innovation To Reach Chinese Consumers

What's Inside

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

In this report, we profile Volition Beauty, covering the following key topics:

  • The story behind Volition Beauty’s innovative crowdsourcing business model, which creates personalized and community-vetted beauty products
  • The opportunity for the brand to leverage digital innovation to appeal to Chinese beauty shoppers
  • Volition Beauty’s strategies for market entry, including a focus on clean beauty and collaboration

Return tomorrow for the fourth report in our Brand Journeys to Singles’ Day 2020 series, which explores hair-dye brand Punky Colour.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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