Insight Report 5 minutesRegister for Free AccessBrand Journeys to Singles’ Day 2020: #3—Volition Beauty Harnesses Digital Innovation To Reach Chinese Consumers Coresight Research October 29, 2020 What's InsideHosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. In this report, we profile Volition Beauty, covering the following key topics: The story behind Volition Beauty’s innovative crowdsourcing business model, which creates personalized and community-vetted beauty products The opportunity for the brand to leverage digital innovation to appeal to Chinese beauty shoppers Volition Beauty’s strategies for market entry, including a focus on clean beauty and collaboration Return tomorrow for the fourth report in our Brand Journeys to Singles’ Day 2020 series, which explores hair-dye brand Punky Colour. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Seasonal Shopping, 3Q23—Holidays Preview: US Consumer Tracker Extra, June 2023ChatGPT and Generative AI: Five Things Retailers Should Know—UpdateConsumer Financial Health Stays Strong: US Consumer Survey Insights 2023, Week 38Weekly US and UK Store Openings and Closures Tracker 2023, Week 45: Amazon Completes Its Brick-and-Mortar Retreat to Grocery