Singles’ Day 2021 Preview: Three Themes To Watch

What's Inside

The first official sales period of Singles’ Day 2021 began on November 1, 2021. Continuing our coverage of the shopping festival in China, we present a preview of the event, with a focus on major e-commerce players Alibaba and JD.com. We discuss the event’s key dates and outline three themes to watch this year:

1. Inclusivity
2. Membership privileges
3. Sustainability.

Click here to read more about Singles’ Day 2021, as well as further Coresight Research coverage of past Singles’ Day events.