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Singles’ Day 2021 Preview: Three Themes To Watch

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Coresight Research

What's Inside

The first official sales period of Singles’ Day 2021 began on November 1, 2021. Continuing our coverage of the shopping festival in China, we present a preview of the event, with a focus on major e-commerce players Alibaba and JD.com. We discuss the event’s key dates and outline three themes to watch this year:

  1. Inclusivity
  2. Membership privileges
  3. Sustainability.

Click here to read more about Singles’ Day 2021, as well as further Coresight Research coverage of past Singles’ Day events.

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