Insight Reports 6 minutes PremiumSingles’ Day 2021 Preview: Three Themes To Watch Amanda Gu Author By Coresight Research November 1, 2021 What's InsideThe first official sales period of Singles’ Day 2021 began on November 1, 2021. Continuing our coverage of the shopping festival in China, we present a preview of the event, with a focus on major e-commerce players Alibaba and JD.com. We discuss the event’s key dates and outline three themes to watch this year: Inclusivity Membership privileges Sustainability. Click here to read more about Singles’ Day 2021, as well as further Coresight Research coverage of past Singles’ Day events. November 1, 2021 Premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in: