Insight Reports 8 minutes PremiumInsights from China: Exploring Alibaba’s Success in China’s Grocery Market—Innovation at Freshippo Katy Cheng Author By Coresight Research November 24, 2020 What's InsideAs part of our Insights from China series, we explore the success of Freshippo, Alibaba’s grocery chain, considering the impact of the Covid-19 pandemic this year. In this report, we explore Freshippo’s innovative strategies across three key areas: New store formats Differentiated product offerings—with a focus on private label Integration of technology and data—including blockchain, artificial intelligence and the Internet of Things Click here to read the previous report in our Insights from China series, which explores how brands can leverage Chinese social commerce platform Little Red Book to raise brand awareness. November 24, 2020 Premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in: