Insight Reports 9 minutes PremiumInsights from China: Using Social Commerce Platform Little Red Book To Raise Brand Awareness Katy Cheng Author By Coresight Research October 22, 2020 What's InsideChinese social commerce platform Little Red Book blends user-generated content and e-commerce. We discuss the growing popularity and influence of the platform, and present four ways in which brands can leverage Little Red Book to raise brand awareness, covering the following key topics: Online stores Collaboration with influencers Livestreaming and short-video content Paid advertising Click here to read the previous report in our Insights from China series, which explores China’s domestic duty-free market in the context of Covid-19. October 22, 2020 Premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in: