Insight Report 9 minutes PremiumInsights from China: Using Social Commerce Platform Little Red Book To Raise Brand Awareness Coresight Research October 22, 2020 What's InsideChinese social commerce platform Little Red Book blends user-generated content and e-commerce. We discuss the growing popularity and influence of the platform, and present four ways in which brands can leverage Little Red Book to raise brand awareness, covering the following key topics: Online stores Collaboration with influencers Livestreaming and short-video content Paid advertising Click here to read the previous report in our Insights from China series, which explores China’s domestic duty-free market in the context of Covid-19. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: The Power of First-Party Data: Five Ways To Maximize Business SuccessSalesforce TrailblazerDX 2024: New Einstein Tools Unleash the Genius of AI for DevelopersUS Consumer Tracker: Presidents’ Day Shopping and Super Bowl Ad RecallMarket Navigator: US Retail and E-Commerce—Uncovering Opportunities in a Changing Landscape