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Insights from China: Using Social Commerce Platform Little Red Book To Raise Brand Awareness

Coresight Research

What's Inside

Chinese social commerce platform Little Red Book blends user-generated content and e-commerce. We discuss the growing popularity and influence of the platform, and present four ways in which brands can leverage Little Red Book to raise brand awareness, covering the following key topics:

  1. Online stores
  2. Collaboration with influencers
  3. Livestreaming and short-video content
  4. Paid advertising

Click here to read the previous report in our Insights from China series, which explores China’s domestic duty-free market in the context of Covid-19.


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