Insight Report 9 minutes PremiumInsights from China: Using Social Commerce Platform Little Red Book To Raise Brand Awareness Coresight Research October 22, 2020 What's InsideChinese social commerce platform Little Red Book blends user-generated content and e-commerce. We discuss the growing popularity and influence of the platform, and present four ways in which brands can leverage Little Red Book to raise brand awareness, covering the following key topics: Online stores Collaboration with influencers Livestreaming and short-video content Paid advertising Click here to read the previous report in our Insights from China series, which explores China’s domestic duty-free market in the context of Covid-19. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Amazon Moves About $10 Billion Worth of Goods This Prime DayWeinswig’s Weekly: Hearing from Kroger and Ahold Delhaize at GroceryshopIn-Store Food and Beverage Shopping Receives Festive-Season Boost: US Consumer Survey Insights 2023, Week 53November 2023 UK Retail Sales: Easing Inflation and Holiday Season Boost Sales
