Insights from China: Using Social Commerce Platform Little Red Book To Raise Brand Awareness

What's Inside

Chinese social commerce platform Little Red Book blends user-generated content and e-commerce. We discuss the growing popularity and influence of the platform, and present four ways in which brands can leverage Little Red Book to raise brand awareness, covering the following key topics:

1. Online stores
2. Collaboration with influencers
3. Livestreaming and short-video content
4. Paid advertising

Click here to read the previous report in our Insights from China series, which explores China’s domestic duty-free market in the context of Covid-19.