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The Power of First-Party Data: Five Ways To Maximize Business Success

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What's Inside

First-party data (data collected directly from customers or users by a company or organization) present huge opportunities for US brands and retailers to enhance customer satisfaction, boost loyalty and drive revenue growth.

In this report, we delve into the ways in which first-party data can maximize the sustainable growth and long-term success of retail businesses.

Gain a strategic advantage in today’s hypercompetitive market landscape by understanding the power of first-party data and strategic partnerships with technology providers. From GenAI (generative artificial intelligence) to retail media to technology solutions such as CDPs (customer data platforms), explore the wide-ranging applications and business benefits of first-party data.

This report is produced and made available to non-subscribers of Coresight Research in partnership with Treasure Data, an AI (artificial intelligence)-powered customer data platform built for the world’s largest retailers and CPG companies.

Data in this research report include:

  • Global GenAI hardware and applications market size, 2024E–2028E
  • US retail media market size, 2022–2028E
  • B2B survey analysis—top-priority business aims, level of confidence regarding future customer loyalty, views on the skillsets of the C-suite
  • US consumer survey analysis—views on data privacy

Other relevant research:

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Download the free full report.