Insight Report 6 minutesRegister for Free AccessBrand Journeys to Singles’ Day 2020: #9—Guess? Inc. Adapts Its Strategies To Better Engage Chinese Consumers Coresight Research November 6, 2020 What's InsideHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile apparel brand Guess? Inc. This report covers the following key topics: The brand’s background and consumer base in China How Guess? Inc.’s is using Tmall Global to engage with shoppers in China’s luxury market, including previous Singles’ Day engagement strategies and how the brand is preparing for this year’s event Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores sports fashion brand Caraa. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Department Stores in Focus; Plus, Consumer Sentiment Latest: US Consumer Survey InsightsNew Tariffs, New Challenges: How US Trade Policies Could Impact Prices and ProfitsConnected TV’s Opportunities and Growing Pains: 10 Insights from CTV Connect 2025Weekly US and UK Store Openings and Closures Tracker 2025, Week 11: US Store Openings Gain Momentum—Updates from BJ’s, Dick’s, Macy’s and More
