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Brand Journeys to Singles’ Day 2020: #9—Guess? Inc. Adapts Its Strategies To Better Engage Chinese Consumers

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Coresight Research

What's Inside

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

Continuing the series, we profile apparel brand Guess? Inc.

This report covers the following key topics:

  • The brand’s background and consumer base in China
  • How Guess? Inc.’s is using Tmall Global to engage with shoppers in China’s luxury market, including previous Singles’ Day engagement strategies and how the brand is preparing for this year’s event

Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores sports fashion brand Caraa.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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