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Countdown to China’s Singles’ Day 2023: One Month To Go—Major Platforms’ Plans for the Shopping Festival

What's Inside

Singles’ Day (also referred to as the 11.11 Global Shopping Festival, or Double 11) is the largest global online shopping event, taking place on November 11 each year.

With just one month to go until Singles’ Day, we discuss the plans of major e-commerce and short-video platforms for the festival.

Data in this report include:

  • Alibaba and’s combined Singles’ Day GMV and year-over-year growth, 2018–2022E

Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin,, Kuaishou

Other relevant research:

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