Deep Dive 17 minutes PremiumRetail 2023: 10 Trends in China E-Commerce Coresight Research December 13, 2022 Table of ContentsIntroduction Market Scale and Opportunity 10 Trends in China E-Commerce: Coresight Research Analysis Government Regulation of the Tech Sector Will Restrict Growth New Livestreaming Formats Will Engage New Customers in New Ways Platforms Will Accelerate the Socialization of Online Shopping Platforms and Brands Will Increasingly Adopt Immersive Shopping Technologies Virtual Product Launches Will Engage Consumers in the Digital Space E-Commerce Will Continue To Expand to Lower-Tier Cities Digitalization Will Transform Physical Retailers E-Commerce Platforms Will Continue Turning Away from Discounts and Toward Loyalty Programs and Improved Core Offerings Short-Video Platforms Will Build Out E-Commerce Capabilities Domestic Brands Will Continue To Grow in Popularity What We Think What's InsideWe present 10 key trends for e-commerce in China in 2023, revealing how brands and retailers can position themselves for growth in the country. This report is part of our Retail 2023 series of outlook reports, offering directional outlooks, headwinds and tailwinds, and themes to watch for 2023 and beyond in global retail. Data in this report include: Online retail sales (including foodservice) in China and year-over-year change The growth and penetration rate of the livestreaming e-commerce market in China The percentage of sales contributed by loyalty program members during Alibaba’s 6.18 Shopping Festival event in 2022 The growth rate of the number of rural online shoppers in China Companies mentioned in this report include: Adidas, Alibaba, H&M, JD.com and Moncler Other relevant research: Market Outlook: China Retail—The $6 Trillion Sector Recovers Slowly Market Outlook: US and China E-Commerce—Growth To Slow Post Pandemic Market Outlook: China Apparel and Footwear—Domestic Brands Gain Shares in a Slowing Retail Environment More Coresight Research coverage of e-commerce giants such as Alibaba, Amazon and JD.com, as well as the global e-commerce market All Coresight Research China coverage This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
