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Market Outlook: China Retail—The $6 Trillion Sector Recovers Slowly

What's Inside

In this Market Outlook, we explore the Chinese retail market. We discuss the market’s performance, scale and trajectory, as well as major market factors and trends to watch in 2022 and beyond. We also analyze China’s leading retail companies, including Alibaba and, and innovators bringing change to the space.

For more on the retail landscape in China, read our Head-to-Head report on Anta and Li-Ning, two of the largest sportswear brand owners in China, or see our monthly China Retail Sales series.

Click here to see all our China coverage.

Contents (Click to navigate)


Market Performance and Outlook

Market Factors

Online Market

Competitive Landscape

Themes We Are Watching

Retail Innovators

What We Think

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