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Coresight Research helps retail clients accelerate innovation and growth. We focus on disruption at the intersection of retail and technology – and help you understand what it means for your business. Coresight Research has a global presence spanning the US, Europe and Asia, including deep expertise in the China market.

Insights from China: Brand Mashups

The Chinese consumer goods market is unusually fast-moving and innovative, and brands are working hard to drive excitement among shoppers. We have previously discussed how brands have launched unusual adaptations, often in partnership with online platforms such as Tmall. Brand mashups are a part of this innovative approach.

Highlights from the Taobao Maker Festival 2019

The Coresight Research team attended the Taobao Maker Festival 2019 in Hangzhou, China, on September 12. Alibaba’s Taobao Maker Festival, first launched in 2016, celebrates the “maker spirit” of Chinese merchants and designers, and how that spirit is resonating among China’s young generation (millennials and Gen Zers).

Wayfair (NYSE: W)

Wayfair Inc. is a U.S.-based e-commerce company that offers more than 10 million products from over 10,000 suppliers. Incorporated on Aug. 8, 2014, the company specializes in home products, offering a large selection of furniture, décor, decorative accents, housewares, seasonal decor and other home goods. Wayfair operates in two reporting segments, U.S. and International. Most products are shipped to customers directly from suppliers, but the proportion of products shipped through its own logistics network continues to grow. As of Dec. 31, 2017, Wayfair employed 7,751 full-time staff.