Insight Report2026 Retail Predictions: Europe—Five Pillars for Resilience Amid Heightened Contextual Challenges John Mercer, Head of Global Research and Managing Director of Data-Driven Research January 6, 2026 Reasons to ReadDiscover how Europe’s retail landscape is evolving in 2026 amidst geopolitical uncertainty, economic pressures, and technological advances. This report is part of our global 2026 Retail Predictions series. Read this report to discover answers to these and other questions: What are the geopolitical risks and economic challenges shaping European retail in 2026? How will agentic AI transform the consumer shopping experience and retailer operations across Europe? What does the future of physical retail stores look like in an era of expanding digital commerce? What strategies are European retailers adopting to mitigate cybersecurity risks amplified by automation? How will retail-as-a-service (RaaS) and retail media generate new revenue opportunities for Europe’s top retailers? Companies mentioned in this report include: Adidas, Frasers Group, Harrods, Honeywell, Ingenuity, Inditex, Kering, LVMH, Marks & Spencer, Next, Ocado, Sainsbury’s, Tesco, The Co-op, TikTok, Zalando, H&M. Data in this report include: Retail sales projections; GDP growth estimates; Retailer adoption of AI technologies; Cybersecurity risk assessments; Retail media revenue growth estimates. Other relevant research: 2026 Retail Predictions: US—Five Forces Powering the Next Retail Transformation Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Singles’ Day 2025: Three Trends To Look For as AI Moves Center StageWeekly UK Store Openings and Closures Tracker 2025, Week 49: Claire’s Closes 150 Stores; Oliver Bonas To Open 20 StoresWeekly UK Store Openings and Closures Tracker 2025, Week 46: Store Openings Down 11% Year Over YearShoptalk Spring 2025 “Shark Reef” Startup Pitch: Preview—12 Innovators Leveling Up the Customer Experience and Streamlining Operations
