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CGI and 3D Product Imagery: The Future of Visual Merchandising in E-Commerce

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What's Inside

Computer-generated imagery (CGI), also known as 3D rendering, can provide a competitive advantage for retail companies in producing and managing product visuals for e-commerce.

We analyze proprietary survey findings to identify the challenges that brands and retailers face when producing and managing product visuals. We examine AI (artificial intelligence) and CGI as potential solutions for next-generation imagery to help retail companies navigate in a competitive marketplace and realize benefits such as reduced returns and increased speed to market.

This free report is sponsored by Nfinite, a visual e-merchandising software-as-a-service (SaaS) platform.

Data in this report, based on proprietary survey findings, include:

  • Retail companies’ current and intended use of product visuals for e-commerce
  • Challenges that companies face when managing and producing product visuals
  • Companies’ investment in CGI to produce product visuals, by region and by retail vertical
  • Benefits of investing in CGI
  • Companies’ current investment and plans to invest in AI to automate product visual content on online channels

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Other relevant research:

In our webinar on March 22, 2023, Coresight Research and Nfinite explored the major challenges that e-commerce merchandisers are facing and how new technologies such as artificial intelligence (AI) and machine learning (ML) can help solve them. Watch the on-demand replay of this event here!

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Download the free full report.