CGI and 3D Product Imagery: The Future of Visual Merchandising in E-Commerce

What's Inside

Computer-generated imagery (CGI), also known as 3D rendering, can provide a competitive advantage for retail companies in producing and managing product visuals for e-commerce.

We analyze proprietary survey findings to identify the challenges that brands and retailers face when producing and managing product visuals. We examine AI (artificial intelligence) and CGI as potential solutions for next-generation imagery to help retail companies navigate in a competitive marketplace and realize benefits such as reduced returns and increased speed to market.

This free report is sponsored by Nfinite, a visual e-merchandising software-as-a-service (SaaS) platform.

Data in this report, based on proprietary survey findings, include:

• Retail companies’ current and intended use of product visuals for e-commerce
• Challenges that companies face when managing and producing product visuals
• Companies’ investment in CGI to produce product visuals, by region and by retail vertical
• Benefits of investing in CGI
• Companies’ current investment and plans to invest in AI to automate product visual content on online channels

Other relevant research:

• See Coresight Research and Nfinite’s free infographic on this topic!
• Previous Coresight Research x Nfinite research, Innovator Intelligence: CGI Provides Benefits for Retail That Traditional Photography Cannot Match
• More Innovator Research from Coresight Research.

On March 22, 2023, join Coresight Research and Nfinite’s webinar to explore the major challenges that e-commerce merchandisers are facing and how new technologies such as AI/ML can help solve them. Don’t miss out; register here for free!