Insight Report 8 minutes PremiumSix Months to Singles’ Day: Set 11.11 on Your Retail Calendar Coresight Research May 11, 2021 What's InsideSingles’ Day is the world’s largest online shopping event in terms of gross merchandise volume (GMV), with Chinese e-commerce giants Alibaba and JD.com being the two major players. With six months to go until this year’s event, we outline the reasons why brands and retailers should set Singles’ Day 2021 in their retail calendar. We discuss the recent performance of the annual shopping festival and present insights into the following: Examples of Singles’ Day success by international brands Actions that brands and retailers can take now to plan for Singles’ Day—across marketing, logistics and merchandise Opportunity outside China Click here to read more about Singles’ Day 2021 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 17: Bed Bath & Beyond Drives US ClosuresRetail Shrink and ORC: Is Self-Checkout on the Way Out? US Retailers Scale Back To Fight TheftUS Beauty Retailing—A Standout Discretionary Category in 2023: Highlights from the Market NavigatorThinking Differently About Tech and Data To Drive Profit: The 3x3x3 Framework
