Insight Report 8 minutes PremiumSix Months to Singles’ Day: Set 11.11 on Your Retail Calendar Coresight Research May 11, 2021 What's InsideSingles’ Day is the world’s largest online shopping event in terms of gross merchandise volume (GMV), with Chinese e-commerce giants Alibaba and JD.com being the two major players. With six months to go until this year’s event, we outline the reasons why brands and retailers should set Singles’ Day 2021 in their retail calendar. We discuss the recent performance of the annual shopping festival and present insights into the following: Examples of Singles’ Day success by international brands Actions that brands and retailers can take now to plan for Singles’ Day—across marketing, logistics and merchandise Opportunity outside China Click here to read more about Singles’ Day 2021 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: Beauty Slows Sharply, While Online Grocery Growth Continues To DecelerateSalesforce Connections 2023: Embedding Generative AI in the Marketing Cloud and Commerce CloudEarnings Insights 3Q23, Week 3: Coty and Ralph Lauren Report Positive Sales Growth; Capri Holdings, Hanesbrands and Qurate Retail See Sales DeclineRetail 2024: Five Forces and Five Trends Shaping UK Retail
