Insight Report 8 minutes PremiumSix Months to Singles’ Day: Set 11.11 on Your Retail Calendar Coresight Research May 11, 2021 What's InsideSingles’ Day is the world’s largest online shopping event in terms of gross merchandise volume (GMV), with Chinese e-commerce giants Alibaba and JD.com being the two major players. With six months to go until this year’s event, we outline the reasons why brands and retailers should set Singles’ Day 2021 in their retail calendar. We discuss the recent performance of the annual shopping festival and present insights into the following: Examples of Singles’ Day success by international brands Actions that brands and retailers can take now to plan for Singles’ Day—across marketing, logistics and merchandise Opportunity outside China Click here to read more about Singles’ Day 2021 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Target’s Gains, Consumer Activities and Mapping Amazon Shoppers: US Consumer Tracker 2023, Week 24M&A in US Food and Beverage CPG: Three Key Themes—Category Expansion, Brand Focus and Evolving Consumer NeedsTrailblazerDX 2023: Keynote Address—Salesforce Jumps on the Generative AI Bandwagon with Einstein GPTAnalyst Corner: The Rise of Grocery Discounters with Sujeet Naik
