Six Months to Singles’ Day: Set 11.11 on Your Retail Calendar

What's Inside

Singles’ Day is the world’s largest online shopping event in terms of gross merchandise volume (GMV), with Chinese e-commerce giants Alibaba and JD.com being the two major players. With six months to go until this year’s event, we outline the reasons why brands and retailers should set Singles’ Day 2021 in their retail calendar.

We discuss the recent performance of the annual shopping festival and present insights into the following:

• Examples of Singles’ Day success by international brands
• Actions that brands and retailers can take now to plan for Singles’ Day—across marketing, logistics and merchandise
• Opportunity outside China

Click here to read more about Singles’ Day 2021 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events.