Insight Report 4 minutesRegister for Free AccessBrand Journeys to Singles’ Day 2020: #8—Bravado Unveils Exclusive Merchandise on Tmall Global for Chinese Shoppers Coresight Research November 5, 2020 What's InsideHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile music merchandising firm Bravado, part of the Universal Music Group. This report covers the following key topics: The brand’s background How Bravado it is leveraging its new partnership with Tmall Global and the upcoming Singles’ Day shopping event to tap into China’s established music-industry consumer base The brand’s exclusive offerings and early-access benefits for Chinese music fans Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores apparel brand Guess? Inc. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Three Things You Need To Know: Temu—What Do Consumers Actually Think?June 2023 US Housing Market Indicators: New Home Sales Continue To Shine2023 US Tax Tracker #2: IRS Issues $127.3 Billion in Refunds, Number of Returns Up by 10.6%Weekly US and UK Store Openings and Closures Tracker 2023, Week 40: US Closures Up 77% vs. Last Year