Insight Report 4 minutesRegister for Free AccessBrand Journeys to Singles’ Day 2020: #8—Bravado Unveils Exclusive Merchandise on Tmall Global for Chinese Shoppers Coresight Research November 5, 2020 What's InsideHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile music merchandising firm Bravado, part of the Universal Music Group. This report covers the following key topics: The brand’s background How Bravado it is leveraging its new partnership with Tmall Global and the upcoming Singles’ Day shopping event to tap into China’s established music-industry consumer base The brand’s exclusive offerings and early-access benefits for Chinese music fans Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores apparel brand Guess? Inc. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: What Can Retailers Learn from Shein and Temu?: Premium Subscriber Call, February 2025Analyst Corner—Key Tech Themes at CES 2025 and NRF 2025, with John HarmonThree Data Points We’re Watching This Week, Week 11: US CPG E-Commerce LatestUS CPG Sales Tracker: E-Commerce Sales Surge, Outpacing In-Store Growth