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Brand Journeys to Singles’ Day 2020: #8—Bravado Unveils Exclusive Merchandise on Tmall Global for Chinese Shoppers

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Coresight Research

What's Inside

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

Continuing the series, we profile music merchandising firm Bravado, part of the Universal Music Group.

This report covers the following key topics:

  • The brand’s background
  • How Bravado it is leveraging its new partnership with Tmall Global and the upcoming Singles’ Day shopping event to tap into China’s established music-industry consumer base
  • The brand’s exclusive offerings and early-access benefits for Chinese music fans

Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores apparel brand Guess? Inc.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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