Four Months to Singles’ Day: Five Actions That Brands and Retailers Should Take To Prepare for the Festival

What's Inside

Brands and retailers need to prepare their logistics, marketing and inventory management strategies well in advance of Singles’ Day 2021 in order to ensure that they are well positioned to drive traffic and maximize sales—particularly this year, as the world continues to recover from the Covid-19 pandemic.

With four months to go until the 11.11 Global Shopping Festival, we present five actions that brands and retailers should take to set themselves up for success.

Click here to read more about Singles’ Day 2021 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events.