Insight Report 10 minutes PremiumInsights from China: Douyin vs. Kuaishou—Using Short-Video Platforms To Target Consumers Coresight Research June 9, 2020 What's InsideDouyin and Kuaishou are two major short-video platforms in China, and both have been expanding to incorporate e-commerce functionality. We discuss how brands and retailers can leverage these platforms as part of their digital marketing strategies. In doing so, we explore the following topics: The user profiles of Douyin vs. Kuaishou—considering total active users, as well as city and age demographics The content distribution models of each platform E-commerce capabilities and recent developments, including in livestreaming and strategic partnerships Examples of successful marketing campaigns on Douyin and Kuaishou—including Dior and Midea, respectively Advertising options on each short-video platform that brands can use to gain impressions and drive engagement Implications for brands and retailers Click here to read the previous report in the Insights from China series, which explored how brands can create effective marketing campaigns using China’s largest micro-blogging platform, Weibo. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Things You Need To Know: Inclusivity in Retail—Opportunities for 2023Analyst Corner—Electronic Shelf Labels Are Here To Stay, with John HarmonWeinswig’s Weekly: Inclusivity, Premiumization and Innovation Lead the US Beauty Market ForwardIn-Store Shopping Thrives: US Consumer Tracker 2023, Week 27