Insight Report 10 minutes PremiumInsights from China: Douyin vs. Kuaishou—Using Short-Video Platforms To Target Consumers Coresight Research June 9, 2020 What's InsideDouyin and Kuaishou are two major short-video platforms in China, and both have been expanding to incorporate e-commerce functionality. We discuss how brands and retailers can leverage these platforms as part of their digital marketing strategies. In doing so, we explore the following topics: The user profiles of Douyin vs. Kuaishou—considering total active users, as well as city and age demographics The content distribution models of each platform E-commerce capabilities and recent developments, including in livestreaming and strategic partnerships Examples of successful marketing campaigns on Douyin and Kuaishou—including Dior and Midea, respectively Advertising options on each short-video platform that brands can use to gain impressions and drive engagement Implications for brands and retailers Click here to read the previous report in the Insights from China series, which explored how brands can create effective marketing campaigns using China’s largest micro-blogging platform, Weibo. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Steadiness Continues: Weekly US Consumer Sentiment, Week 15, 2025—InfographicWeekly US Store Openings and Closures Tracker 2025, Week 21: US Store Closure Cross 5,000 as Rite Aid Begins Closing StoresConsumer Sentiment Stabilizes… for Now; Plus, Inflation Awareness Rises: US Consumer Survey InsightsShoptalk Spring 2025 “Shark Reef” Startup Pitch: Preview—12 Innovators Leveling Up the Customer Experience and Streamlining Operations